LinkedIn Ads

LinkedIn Ads is a powerful advertising platform provided by LinkedIn, the professional social networking platform. It allows businesses and advertisers to create and manage targeted ad campaigns to reach a specific audience of professionals.

Feature nameSupported
Column HashingTrueField level
BlockingTrueField level
IncrementalTrueAvailable only for the ad_analytics_* tables
Custom dataFalse
HistoryFalse
ReSyncTrueTable level
TemplatesTrue

Data Schema

Open full-page schema explorer

Setup Guide

Step 1 - Create the connection

  1. In Weld, click Data Sources in the sidebar, then Add Data Source, and choose LinkedIn Ads. If the account is already connected, choose Use existing connection and go to Step 2.
  2. Check the connection Name (1). It's filled in for you, and you can change it.
  3. Click Authorize (3) and sign in to LinkedIn. Approve Weld's access, and you're taken back to the setup.

If someone else owns the LinkedIn account, for example a client, click Share Authorization Link (2) instead and send them the link. They sign in and grant access without a Weld login. See Authorization links.

Step 2 - Connection Settings

On Connection Settings, choose:

  • Ad Accounts: the LinkedIn ad accounts to sync.
  • Limit historical data: sync only data after a date you choose. Leave it empty to sync all the history the API offers.

Click Next.

Step 3 - Data to sync

Tick the tables you want. Each table shows whether it syncs in full or incrementally, and you can expand it to remove or hash columns. See Tables below for what each kind holds.

Step 4 - Configure sync

Choose how often to sync, check the Destination schema name, which is where the tables land in your warehouse, and click Start Initial Sync.


Query your data

When the first sync finishes, the tables are in your warehouse under the destination schema. In Transform, find them under Data Sources in the sidebar, then write a model on top of them or ask Ed to write one. See Data models.

Tables

Account and campaigns. How your account is set up, synced in full:

  • account, account_user
  • campaign_group, campaign, creative, post

Performance. Daily metrics, synced incrementally:

  • ad_analytics_by_campaign: per campaign.
  • ad_analytics_by_creative: per creative.

Join the analytics tables to the objects on their IDs, for example ad_analytics_by_campaign to campaign.


SQL Templates

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