Apple Ads

Apple Ads (formerly Apple Search Ads) helps businesses promote their apps within the App Store, reaching potential users at the right moment. With advanced targeting, keyword-based bidding, and detailed performance insights, Apple Ads enables advertisers to optimize their campaigns for maximum app growth.

Beta

The Apple Ads connector is currently in beta testing.

Authentication

Apple Ads uses OAuth2 with the client_credentials grant. Unlike most connectors, Weld doesn't redirect you to an Apple login screen - instead you generate a key pair yourself and share the public parts with Weld.

Step 1 - Generate a key pair

  1. Generate an EC (prime256v1/P-256) private key. 
    openssl ecparam -genkey -name prime256v1 -noout -out private-key.pem
  2. Extract the public key from the private key. 
    openssl ec -in private-key.pem -pubout -out public-key.pem
  3. In the Apple Ads UI, go to Account Settings > API and upload the public key.
  4. Apple will show you a Client ID, Team ID, and Key ID for the uploaded key.

Step 2 - Connect Apple Ads in Weld

  1. Enter the Client ID, Team ID, and Key ID shown by Apple.
  2. Upload the matching private key file (PEM-encoded, .pem/.key/.txt).
  3. Click Authorize. Weld validates the credentials by requesting an access token and calling the Apple Ads API on your behalf.

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