Facebook Conversions API
Facebook Conversions allows advertisers to track and access web events.
The Conversions API is designed to create a direct connection between your marketing data and the systems which help optimise ad targeting, decrease cost per action and measure results across Meta technologies. Facebook keeps a set of documentation pages for a deeper dive.
Features
| Feature name | Supported | |
|---|---|---|
| Bulk upload | True | Only on event insert |
Only event insert is currently supported. To request a wider support for Reverse-ETL, please reach out to our team.
π§ Setup Guide - Reverse ETL
Prerequisites
To connect Facebook Conversions to Weld, you need:
- An active Facebook account with permission to access data from accounts you would like to sync.
- The breakdowns and fields you would like to sync.
Step 1 - Begin Configuration
- In the connector setup form, enter the destination schema name of your choice.
- Click Authorize to allow Weld to access your Facebook account using OAuth. You will be redirected to your Facebook account.
Step 2 - Approve and finalize
- Approve Weld to access your Facebook account.
- When authorization is complete, you will be redirected back to the Weld connections overview. The configuration is complete.
Important notes
Syncs need to be limited to events looking a maximum of 7 days back, due to the structure of the integration allowed from FaceBook.
event_time can be up to 7 days before you send an event to Facebook. If any event_time in data is greater than 7 days in the past, we return an error for the entire request and process no events.
Therefore, remember to limit event_time to 7 days at maximum.