Microsoft Ads

Microsoft Ads (formerly Bing Ads) is the advertising platform provided by Microsoft for businesses and advertisers to create and manage ad campaigns on the Bing search engine and its network of partner sites. It enables businesses to reach a broad audience and drive targeted traffic to their websites.

Features

Feature nameSupported
Column HashingTrueColumn level
BlockingTrueColumn level
IncrementalTrueOnly on reports.
Custom dataTrue
HistoryFalse
ReSyncTrueTable level
TemplatesTrue

Data Schema

T
- Table
S
- Sub table

🔧 Setup Guide

Step 1 - Begin Configuration

  1. In the connector setup form, enter the destination schema name of your choice.
  2. Click Authorize to allow Weld to access your Microsoft Ads account using OAuth.

Step 2 - Approve and finalize

  1. Approve Weld to access your Microsoft Ads account.
  2. When authorization is complete, you will be redirected back to the Weld connections overview. The configuration is complete.

Step 3 - Data To Sync

  1. Select the pre-built reports you wish to include in the sync.
    You can view the schema, remove columns or hash sensitive information.

Step 4 - Configure Sync

  1. Select how often you would like the data to sync.
  2. Provide a unique destination table name.

Weld will take over from here and commence syncing data from your Microsoft Ads account.


📊 SQL Templates

View all →
Account Report

Generates an account report by integrating with Microsoft Ads. It retrieves data from the ad_performance_daily_report and account tables, joins them based on the account_id, and calculates metrics such as clicks, impressions, and spend. The resulting report includes information about the date, account name, account ID, time zone, device OS, device type, network, and currency code.

Intermediate
Ad Group Report

Generates a report that combines data from the "ad_performance_daily_report," "ad_group," "campaign," and "account" tables in the Microsoft Ads integration. It joins these tables based on specific columns and calculates aggregated metrics such as clicks, impressions, and spend. The resulting report includes information on the date, account, campaign, ad group, device, network, and currency code.

Intermediate
Campaign Report

Generates a campaign report by integrating with Microsoft Ads. It combines data from the campaign performance daily report, campaign, and account tables. The joined table includes information such as date, account name and ID, campaign name and ID, campaign type and status, device OS and type, network, currency code, clicks, impressions, and spend.

Intermediate
Ad Report

Generates an ad report by joining data from multiple tables related to Microsoft Ads. It retrieves information such as date, account name and ID, campaign name and ID, ad group name and ID, ad name and ID, device OS, device type, network, currency code, clicks, impressions, and spend. The template performs a left join on the specified tables and groups the data based on selected columns. The final result includes all columns from the joined data.

Intermediate

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