Snapchat Ads

Snapchat Ads is the advertising platform offered by Snapchat, a popular multimedia messaging app known for its disappearing photo and video messages. It allows businesses and advertisers to create and manage ad campaigns to reach Snapchat's extensive user base, which primarily consists of a younger demographic.

Features

Feature name	Supported
Column Hashing	True	Column level
Blocking	True	Column level
Incremental	True	Only on reports.
Custom data	False
History	False
ReSync	True	Table level
Templates	True

Data Schema

---

🔧 Setup Guide

Step 1 - Begin Configuration

1. In the connector setup form, enter the destination schema name of your choice.
2. Click Authorize to allow Weld to access your Snapchat Ads account using OAuth.

Step 2 - Approve and finalize

1. Approve Weld to access your Snapchat Ads account.
2. When authorization is complete, you will be redirected back to the Weld connections overview. The configuration is complete.

Step 3 - Data To Sync

1. Select the pre-built reports you wish to include in the sync.
   You can view the schema, remove columns or hash sensitive information.

Step 4 - Configure Sync

1. Select how often you would like the data to sync.
2. Provide a unique destination table name.

Weld will take over from here and commence syncing data from your Snapchat Ads account.

---

📈 Data Modelling

1. Access Data Post-Sync: Once the initial synchronization is complete, your Snapchat Ads data is available for querying in the SQL editor by clicking Transform.
2. Find Snapchat Ad Tables: In Transform, expand the Snapchat Ad folder under data sources to see available tables.
3. Explore Table Schema: Click on a table to view its schema and understand the structure and type of data.
4. Create SQL Queries: Begin a new page in Transform to start crafting your SQL queries.
5. Utilize AI Assistance: For help with queries, click the icon to talk to Ed, our AI Assistant, and input details about your querying needs.
6. Save and Organize Queries: Save your refined queries in a specific folder for future reference.

For additional information on data Transform or SQL tips, you can refer to our SQL Tutorial.

📂 Table Summary

Weld supports data replication of both object and report Snapchat Ads data.

• Objects

  • Description: Objects represent the structural and operational setup of an advertising entity. This includes configurations, targeting settings, and relationships with other entities in the advertising ecosystem.
  • Example: ad_squad

• Reports

  • Description: Reports focus on the performance metrics and results of the entity. They provide detailed data about how well the entity is performing on a daily basis.
  • Example: ad_squad_report

Objects Overview

• Core Entities: Essential to Snapchat Ads, representing foundational data. Provides information on what the entity is and how it is set up
  • Advertisers
  • Campaign
  • Ad Group
  • Ad

Reports Overview

• Performance Metrics: Includes detailed metrics and statistics for reporting on Ads, Ad Groups, and Campaigns. Indicate how well the entity is performing, based on various performance metrics.
• Granularity: Data availability is detailed, offered on a daily and hourly basis.
• Additional Reporting Dimensions: Reports can also be created based on Demographic, Geo and Device.

---