Weld Blog

Boosting your marketing performance starts with tracking your efforts. Measure your marketing data with KPIs.

Weld turns 1. Here are our top highlights from 2021 – and why we believe 2022 will be even better.

Measuring performance is essential to improvement – and growth. We guide you through the five key metrics that will help your company assess performance.

Learn how to break down data silos, automate your metrics and make your teams more productive with Reverse-ETL.

Should you build you own data stack, or buy a ready-made solution? We consider the pros and cons.

Modern data stacks don't just help data analysts and engineers in their day-to-day – they serve to make commercial teams more efficient and perform better. Learn how in this guide.

We're delighted to announce our $4.6 million seed round and eager to jump in this next stage of our journey!

Learn how Contractbook leveraged Weld to build a robust data foundation and sustain their exponential growth.

Understanding your CAC is not only important for your marketing department – it's vital to your company's success. Learn how to calculate and optimize here.