Tools & Tips

Relational or non-relational databases? This is an important choice that all businesses need to make when it comes to choosing a moder

Cloud Data Warehouses have revolutionized how we work with data, but what does your data warehouse bill actually consist of.

The ‘modern data stack’ market is highly fragmented and dominated by many niche players, which is characteristic of an early stage industry before the

Last week, Denmark was the fourth European country to deem Google Analytics as breaching GDPR. Here's what you can do about it.

PostgreSQL and BigQuery are two of the most popular data warehouses. We weigh the pros and cons of each to help you make the best decision.

The modern data stack is bringing data-led growth to ecommerce businesses big and small. Learn why you shouldn't wait to invest in your data.

A list of the best-in-class ELT software available, what they’re best used for, and their pricing, to help you pick the right ELT tool for your needs.

Starting your journey into data and analytics as a marketing leader? Here's where to start and how to get a good setup, fast.

For modern organizations with cloud-based data warehouses, ELT is the best data integration method. But you can still learn from the ETL method.

Christian Sassano shared his methodology for building a sales forecasting model in a recent webinar. Read the recap and watch the replay here.

Picking the right visualization tool for your business is a crucial step to becoming data-driven. Here are our recommendations to help you find one.

It's exciting to find a great new software that helps you do your job better. Here's how to get your boss on board with an excellent pitch.

Monitoring customer health is key to not just retention, but growth. Learn how to calculate your customer health score and use it at your business.

What it means to be a data specialist today requires new solutions, and innovation in data tech is disrupting the Modern Data Stack as we know it.

The modern data specialist's role in helping to develop data literacy across company departments is vital to creating a thriving data culture.

Defining core business metrics that every team agrees on is essential to effectively measuring your company's success

A step-by-step guide of how we moved data from our production database to Hubspot to create contextual onboarding emails – in less than 1 hour.

A lack of data governance can lead to inefficiency and even cross-team friction. 3 steps to creating data governance across teams at your business.

Data specialists are in high demand. Here are the 8 key skills to develop as a junior Data Analyst (or to look for in your next hire!).

The most important sales and marketing metrics every B2B company needs to be tracking, and how to make sense of each one.

Why reverse-ETL is an essential piece of the modern data stack, and how it empowers data-driven success.

It’s never too early to start your data and analytics efforts, and with modern technology and strategies, startups can benefit from their data, fast.

Understanding the difference between the different data roles is essential to both building a data team and launching a data career.

There are countless customer success metrics that your business could track — here are seven key customer success metrics to consider.

The cloud data warehouse sits at the center of every modern data stack. Pick the best one for your business from these top choices.

A customer-centric culture at your ecommerce company helps you build customer loyalty and ambassadorship. Learn how to achieve customer-centricity.

It's tough turning insights into action with so many data sources at work — investing in reverse-ETL helps you make use of your data, quickly.

Maintaining a shared understanding of your KPIs helps keep your teams data-driven and high performing as your company scales.

ETL mapping means having clear guidelines around what information is extracted, how it’s transformed, and where it’s then loaded.

Making the most of your data can be challenging, especially if you're using a legacy data stack. You should consider upgrading to a modern data stack.

Two of the most popular data warehouse options today are BigQuery and Snowflake. But, which one is best for your business?

Boosting your marketing performance starts with tracking your efforts. Measure your marketing data with KPIs.

Measuring performance is essential to improvement – and growth. We guide you through the key metrics that will help your company assess performance.

Should you build you own modern data stack, or buy a ready-made solution? We consider the pros and cons in this quick guide.

Modern data stacks don't just help data teams in their day-to-day – they serve to make commercial teams more efficient and perform better.

Understanding your CAC is not only important for marketing – it's vital to your company's success. Learn how to calculate and optimize it here.

Data Activation, or Reverse-ELT, is taking off. Learn more about the hottest trend in the data space in this guide.

The modern data stack – a crucial component of today's fastest-growing companies. Learn what it is and how to set one up for your company.

Data analysts are increasingly sought after, and for good reason. In this guide, learn the essential information you need for hiring your first one.

So you've poured your resources into collecting customer data. Now what? Learn how to leverage your customer data for explosive growth in this guide.

Building a modern data stack might sound like a daunting task. Avoid these 5 common mistakes to set your business up for success.

Learn how the best customer data platform already lives inside your data warehouse – and how to transition to this future.

Adopting with a data warehouse can transform your business for the better – and getting started is easier than you think.