Tools & Tips

It's exciting to find a great new software that helps you do your job better. Here's how to get your boss on board with an excellent pitch.

Monitoring customer health is key to not just retention, but growth. Learn how to calculate your customer health score and use it at your business.

The current reality of what it means to be a data specialist requires new solutions, and innovation in data tech is disrupting the Modern Data Stack as we know it.

The modern data specialist's role in helping to develop data literacy across company departments is vital to creating a healthy, thriving data culture.

Defining core business metrics that every team agrees on is essential to effectively measuring your company's success

A step-by-step guide of how we moved data from our production database to Hubspot to create contextual onboarding emails – in less than 1 hour.

A lack of data governance can lead to inefficiency, misalignment, and even cross-team friction. 3 steps to creating data governance across teams at your business.

Data specialists are in high demand, and this is an exciting expertise to launch a career in. Here are the 8 key skills to develop as a junior Data Analyst (or to look for in your next hire!).

The most important sales and marketing metrics every B2B company needs to be tracking, and how to make sense of each one.

Why reverse-ETL is an essential piece of the modern data stack, and how it empowers data-driven success.

It’s never too early to start your data and analytics efforts, and with modern technology and strategies, startups can benefit from their data, fast.

Understanding the difference between a Data Engineer, Data Analyst, and Data Scientist is essential to both building a data team and launching a data career.

There are countless customer success metrics that your business could track — here are seven key customer success metrics to consider.

The cloud data warehouse sits at the center of every modern data stack. Pick the best one for your business from these top choices.

A customer-centric culture at your ecommerce company helps you build customer loyalty and ambassadorship. Learn what customer-centricity really looks like, and how to achieve it.

It's tough turning insights into action with so many data sources at work — and it doesn't look like our toolboxes will be getting any lighter. Investing in reverse-ETL helps you make use of your data, quickly.

Maintaining a shared understanding of your Key Performance Indicators (KPIs) helps keep your teams data-driven and high performing as your company scales.

ETL mapping means having clear guidelines around what information is extracted, how it’s transformed, and where it’s then loaded. It helps keep things organized and running smoothly.

Making the most of your data can also be a challenge, especially if you're using an unbundled, legacy data stack. Why you should think about upgrading to a modern data stack sooner rather than later.

Two of the most popular data warehouse options today are BigQuery and Snowflake. But, which one is best for your business?

Boosting your marketing performance starts with tracking your efforts. Measure your marketing data with KPIs.

Measuring performance is essential to improvement – and growth. We guide you through the five key metrics that will help your company assess performance.

Should you build you own data stack, or buy a ready-made solution? We consider the pros and cons.

Modern data stacks don't just help data analysts and engineers in their day-to-day – they serve to make commercial teams more efficient and perform better. Learn how in this guide.

Understanding your CAC is not only important for your marketing department – it's vital to your company's success. Learn how to calculate and optimize here.

Data Activation, or Reverse-ELT, is taking off. Learn more about the hottest trend in the data space in this guide.

The modern data stack – a crucial component of today's fastest-growing companies. Learn what it is and how to set one up for your company in our comprehensive guide.

Data analysts are increasingly sought after, and for good reason – they are crucial to business' understanding and managing of data. In this guide, we walk through the essential information you need for hiring your first data analyst.

Picking the right data visualization tool for your business is a crucial step to becoming data-driven. We narrow the search down with our recommendation for top data visualization tools.

So you've followed the general advice and poured your resources into collecting customer data. Now what? Learn how to maximise your customer data for explosive growth in this quick guide.

Building a modern data stack might sound like a daunting task. Avoid these 5 common mistakes to set your business up for success.

Learn how the best customer data platform already lives inside your data warehouse.

PostgreSQL and BigQuery are two of the most popular data warehouses. We weigh the pros and cons of each to help you make the best decision for your business.

Adopting with a data warehouse can transform your business for the better – and getting started is easier than you think.