Carolina Russ
Growth Manager
35 posts
Posts by Carolina Russ
Weld is now in the Claude connector directory
Weld is publicly listed in Claude's connector directory. No more pasting an MCP URL into a custom connector dialog: find Weld under Connectors, click Connect, log in, and Claude can run your ingest, transforms, orchestration, Reverse ETL and warehouse queries.
Zoho CRM in Your Data Warehouse: Schema and SQL Models
Weld's Zoho CRM connector is live. A field-by-field look at the 12 streams, the three joins that actually exist, and four free SQL models to start from.
Boost Meta conversion tracking to 95%+ with server-side tracking: A step-by-step guide [2026 update]
With third-party cookies gone and ad-blockers everywhere, the Meta Conversions API (CAPI) is essential for advertisers. Here's how to implement it with Weld.
Weld Earns 36 G2 Badges in Spring 2026
Weld received 36 G2 badges for Spring 2026 across ETL Tools, Data Extraction, Reverse ETL, and more, including Leader and Momentum Leader.
Slowly Changing Dimensions (SCD): What They Are and How to Track Historical Data
What are slowly changing dimensions (SCD)? Learn the different SCD types - Type 1, 2, 3, and 4 - understand when to use each, and see how history tables let you track every change in your data warehouse.
New Connector: ShipHero
Using Weld can make it easy to sync data like inventory, products, orders and performance metrics. This integration helps track sales trends, optimize inventory, and manage operations efficiently.
New Feature: Reverse ETL for Notion
Weld now supports Reverse ETL for Notion. Automatically push warehouse data into your Notion databases and keep your operations aligned with trusted data.
New Connector: LinkedIn Company Pages
Weld now integrates with LinkedIn Company Pages, making it easy to sync follower stats, post performance, and audience insights into your data warehouse for unified reporting and analysis.
How eComplete drives measurable impact with a lean, Weld-powered data stack
Discover how private equity investor eComplete built a lean, in-house data platform with Weld. Learn how they automated reporting, improved efficiency, and enabled measurable outcomes for portfolio brands, including revenue uplift and significant time savings.
Use BigQuery as a Source in Weld
Weld now supports BigQuery as a source connection—allowing you to extract data directly from your warehouse, model it alongside other sources, and sync it into your operational tools. Learn how it works and how to get started.
New connector alert: HiBob
Weld now integrates with HiBob, making it easy to centralize HR and people data. Connect, configure, and start analyzing metrics like headcount, retention, and workforce trends with ease.
What is a data lake?
Data lakes are a flexible and low-cost solution for storing all your data, no matter the type - find out if when and why they make sense!
New in Weld: Set Click & View Attribution Windows for Facebook Ads
You can now define attribution settings when connecting Facebook Ads in Weld. Set your preferred click and view windows directly in the connector configuration.
Inside VitaMoment’s Journey to KPI-Driven Growth and Data Ownership
Discover how VitaMoment, a fast-growing DTC brand, built a modern data stack in-house to power KPI-driven growth. With Weld, they turned manual tracking into real-time dashboards — without external consultants.
Redesigned Reverse ETL Flow and Sync Overview
Weld’s Reverse ETL experience has been redesigned with a simplified setup flow and smarter sync management — making it easier than ever to activate your data.
Weld’s Facebook Ads Connector Now Supports System User Tokens
Agencies and multi-account users can now authenticate Facebook Ads in Weld using System User access tokens—no personal credentials required.
Weld’s Xero Connector Now Supports Profit and Loss Reports
You can now sync the Profit and Loss report from Xero directly into your data warehouse using Weld. Bring your financial reporting closer to your everyday analytics setup
Weld Product Updates – May 2025
Here’s what’s new in Weld this May: OAuth setup links for connectors, improved deduplication, new HiBob and Harvest integrations, and a fresh Stripe event stream table to track every change.
Weld Product Updates – April 2025
Welcome to the April edition of the Weld Recap — your monthly snapshot of the latest product updates, connector improvements, and new features.
How Dishoom scaled data operations without scaling its team
Discover how UK restaurant group Dishoom automated reporting, improved data access, and enabled real-time insights—without expanding its data team. Learn how Weld helped them scale smarter.
Weld earns top recognition in G2's Spring 2025 reports
Weld is proud to be recognized with multiple G2 badges in the Spring 2025 reports, including Leader, Momentum Leader, and Best Estimated ROI across key categories like Data Exchange Platforms and Reverse ETL.
Weld Product Updates – March 2025
Discover what's new in Weld this March: a new Databricks destination, expanded connector library, sync improvements for Shopify and MongoDB, and a smoother in-app experience.
How Flatpay optimized marketing efficiency with Weld
Discover how Flatpay leveraged Weld to automate data workflows, optimize ad spend, and improve marketing performance.
New Connector: Iterable
Weld now integrates with Iterable, enabling businesses to sync customer engagement and campaign performance data for deeper insights. Track key metrics, optimize campaigns, and unify marketing data with ease.
How Roccamore unlocked better business insights with Weld
Roccamore transformed its data strategy by integrating Weld, gaining real-time business insights, automating reporting, and optimizing operations across multiple channels.
New connector alert: TikTok Shop
Weld now integrates with TikTok Shop, making it easy to sync data like products, orders, and performance metrics. This integration helps track sales trends, optimize inventory, and manage operations efficiently, empowering businesses to drive growth.
How Female Invest centralized data management and saved resources with Weld
Learn how Female Invest centralized data manegement, made significant cost savings, and improved effieciency with Weld.
Top 5 ways to use data to grow your ecommerce business
We’ve asked Shopify users for their top 5 data use cases in e-commerce, and here’s what they shared.
New connector alert 📣 - Fortnox
Weld now integrates with Fortnox, enabling Swedish businesses to sync key financial data effortlessly. Connect, configure, and start analyzing metrics like revenue, expenses, and customer value with ease.
Introducing our newest integration - dbt Cloud!
Weld's dbt Cloud integration streamlines data workflows from extraction to transformation. Get a quick setup guide and see how dbt improves automation and scalability for data teams.
New Connector Alert - TikTok Organic
Want to get the best overview of your TikTok Organic metrics? Our ETL connector now combines your TikTok Organic data with all sources for a unified view. Track all your profile metrics, audience demographics, and video performance, including impressions and audience location.
How Son of a Tailor built a single source of truth for their data with Weld
Learn how Son of a Tailor modernized their data stack and became a data-driven company in a matter of weeks, thanks to Weld.
New Klaviyo and Facebook Ads custom reports features
New features to improve your reporting capabilities in Klaviyo and Facebook Ads! Track conversion events, analyze performance across different timeframes, and more!
G2 2024 Fall Reports
Weld earned 44 G2 Fall 2024 badges, including Momentum Leader and Best Support.
Marketing Analytics: What it is, and how to get started
A comprehensive guide to marketing analytics—what it is, how to get started, and the essential tools you need for data collection, modelling, and visualization.
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