New Klaviyo and Facebook Ads custom reports features

New Custom Reports Features 🚨

At Weld, we’re always working to provide you with the tools you need to make data-driven decisions and optimize your campaigns. With this latest update, we’re introducing new features that enhance your reporting capabilities in Klaviyo and Facebook Ads. Whether you're tracking conversion events or analyzing performance across different timeframes, these updates make it easier to tailor reports to your specific needs. Let’s take a closer look at what’s new and how you can start using these features today.

Klaviyo: create custom reports with defined conversion events

You can now set up custom reports based on the conversion events you choose. This allows you to:

• Fetch campaign and flow performance data through our Reporting API, matching what you see in Klaviyo’s UI.
• Retrieve statistics for campaigns or flows over specific timeframes, such as opens over the past 12 months.

Use cases:

• Access exact campaign and flow performance metrics.
• View overall statistics for specific campaigns or flows.
• Filter by channel, campaign ID, and other metrics.

Setting up custom tables:

1. Click on the Klaviyo connector.
2. Go to Configuration and add your custom tables.
3. Name your table, select the type, and choose the relevant metrics.

Facebook Ads: custom reports with new attribution and aggregation options

We’ve also added new features to the Facebook Ads custom table builder:

• View window attribution: Analyze data with 1-day, 7-day, or 28-day view windows.
• Click window attribution: Customize click attribution using 1-day, 7-day, or 28-day windows.
• Aggregation: Break down performance by daily, weekly, bi-weekly, or monthly periods.

These updates give you more control over your Facebook Ads reports, helping you track campaign performance in detail.