Reverse ETL Just Got an Upgrade

Activating your data shouldn’t feel like a separate product experience. That’s why we’ve updated how Reverse ETL works in Weld, making the setup process more intuitive and the sync overview easier to work with.

A more intuitive setup flow

The new setup flow is designed to match how you already work with data sources in Weld. Each step is structured to guide you through:

  1. Selecting your destination (like HubSpot or Intercom)

    reverse etl update set up new sync

  2. Choosing the right object (e.g. contacts, companies)

reverse etl update choose the righ object

  1. Picking a sync mode: insert, update, or upsert
reverse etl update choose the righ object

  1. Mapping identifiers and fields
choose sync mode

The goal is to reduce setup time — especially for first-time users — without limiting flexibility for more advanced workflows.

A clearer view of your syncs

Alongside the new flow, we’ve also refreshed the Reverse ETL sync list to give you better visibility. You can now:

  • Filter syncs by connector, object, or state


    reverse etl filter by object, connector and state

  • See the success rate and job count for each sync


    xero profit and loss table set up

  • Get immediate feedback on errors or sync delays


    xero profit and loss table set up

This makes it easier to monitor your live data workflows — and to quickly act when something needs attention.

Designed for teams that rely on activated data

Whether you're syncing revenue data into Salesforce or pushing enriched segments into your marketing tools, these improvements are about making the experience feel lighter and more reliable. Reverse ETL shouldn’t be a bottleneck — and now, it’s even easier to make it part of your everyday data stack.

You can explore the new setup flow in Weld today by adding a new Reverse ETL sync from your workspace.