How Son of a Tailor built a single source of truth for their data with Weld

When you think of companies putting sustainability at the center of their business model, names like Patagonia and Too Good to Go might come to mind. But there’s another making waves in this space - Son of a Tailor.

Son of a Tailor is transforming the apparel industry with a “Made to Order” model that produces zero inventory waste. As Frederikke Greisen, COO, explains, “Our goal is to shift the industry away from overproduction, improve conditions for garment workers, and offer customers better-fitting products.”

Here’s how it works: customers select an item on the Son of a Tailor website, input personal details, and a custom-fit garment is produced and shipped to them, eliminating traditional inventory waste.

“Having this process where we could clean [the data] up, making sure that everything was correct and that everyone could trust that this was in fact the single source of truth [...] was needed."

— Frederikke Greisen, COO, Son of a tailor

Results with Weld

• Son of a Tailor centralized all data into a BigQuery warehouse for streamlined access.
• Key data models were built to automate dashboards and enhance reporting.The entire team trusts Weld as their single source of truth for reliable data.
• The entire team trusts Weld as their single source of truth for reliable data.

The Challenge

To scale a unique business model like this one, data is essential to Son of a Tailor for everything from their daily operations and logistics, to their customer success and marketing.

“At Son of a Tailor, data is super important. We are very reliant on knowing exactly where every single unit is. At the same time, we are reliant on capturing customer data in terms of which ads work well, and we also use customer data when we do our customer service because we want to check the history the customer has been through before before they order a new product.”

— Frederikke Greisen, COO, Son of a tailor

The problem, however, was that the company didn't have a data set-up that everyone internally could trust. That meant that the employees were doing their own analyses, there weren't many agreed upon metrics and data was living in silos.

On top of that, they "didn't have the IT resources to clean [the data] up and start from scratch", says Greisen.

The Solution

The first thing Weld did was to connect all of Son of a Tailor's sources to their own central data warehouse (BigQuery) via Weld's ETL.

This means that the customer data they collected in all of their apps – from their operations and logistics tools, to their Helpdesk, CRM and marketing tools – was streamed into a central location in real-time thanks to Weld.

Once this process was up and running, Weld's team of data analysts started working on building data models for all teams in the organization.

In the end, these data models were pushed to Son of a Tailor's BI tool (Metabase) so they could be instantly used in the company's dashboards and reports.

The Result

In a matter of two weeks, Son of a Tailor went from having silo'ed data and different metrics for every team, to a single source of data truth with robust data models that everyone in the company agreed on.

Son of a Tailor also benefitted from Weld's expert advice on cutting-edge data models, and now feels much more confident to accelerate their growth, knowing that they can trust their data and make more informed decisions with it.