New Connector: Iterable

We’re excited to announce the release of the Iterable Connector for Weld, allowing businesses to seamlessly sync customer engagement and marketing performance data from Iterable into Weld.

Iterable is a powerful cross-channel marketing automation platform, but to fully understand its impact, businesses need centralized reporting that connects marketing efforts with revenue and customer behavior. This integration makes it easier to track marketing performance, analyze campaign effectiveness, and optimize customer journeys—all in one place.

Getting started with the Iterable integration ⚙️

Setting up the integration is quick and easy. Here’s a step-by-step guide:

Step 1: Begin configuration

• In the Weld app, go to Connectors and select Iterable.
• Enter a destination schema name to organize your data.
• Enter your Iterable API key to authenticate the connection.
• Select your data location (where your iterable data is hosted).

Step 2: Approve and finalize

• Once the API key is entered, Weld will verify access to your Iterable account.
• After confirmation, you’ll be redirected to the Weld connector overview, and the setup is complete.

Step 3: Select data to sync

• View the schema to see available tables.
• Remove columns or hash sensitive data as needed.
• Choose your sync mode:
  • Full Sync – Transfers all Iterable data to your destination.
  • Incremental Sync – Syncs only new or updated data since the last run.

Step 4: Configure sync frequency

• Select how often you’d like your data to sync (e.g., daily, weekly).
• Provide a destination table name – Organize your data efficiently.
• Click Save & Activate to start syncing.

Key data to sync 📈

Once connected, you can sync a wide range of Iterable data, including:

• User events – Track customer interactions across email, SMS, push, and in-app messages.
• Campaign analytics – Monitor engagement across multiple marketing channels.
• Email engagement – Measure sends, opens, clicks, bounces, complaints, and unsubscribes.
• Push & SMS performance – Analyze delivery rates, engagement, and bounce data.
• In-app messaging – Understand how users interact with in-app messages.
• Lists & audiences – Manage customer segmentation with detailed tracking.
• Purchase behavior – Sync purchase data to track customer spending patterns.

By integrating this data into Weld, businesses eliminate manual reporting and centralize all marketing analytics in one platform.

Measure key metrics with your Iterable data

Once your Iterable data is in Weld, you can track key marketing and business KPIs, such as:

• Email & SMS conversion rates – Understand what drives engagement and purchases.
• Churn prediction – Identify drop-off points and re-engage customers.
• Customer lifetime value – Link marketing efforts to revenue impact.
• Attribution modeling – Discover which channels and campaigns generate the highest ROI.

These insights help marketing teams optimize customer journeys, personalize campaigns, and measure true marketing impact.

Ready to unlock the full potential of your Iterable data? Start syncing today! 🚀