June 2025

New features

Reverse ETL redesigned

Simplified setup with insert/update/upsert modes. Reverse ETL now works from raw tables (no model required). Filter by object, connector, or status. Job counts and success rates visible at a glance.

Facebook Ads: System User token support

Stable, scalable authentication for agencies via Meta Business Manager. Available under Authentication Method in the connector settings.

Instagram: Daily insights table

New user_aggregated_insights_per_day table for last-30-day metrics.

Xero: Profit and Loss report

Sync Profit and Loss reports from Xero directly into your warehouse.

HubSpot: Call disposition mapping

New table mapping call disposition IDs to human-readable reasons.

Facebook custom reports improvements

Standard click/view attribution windows and improved validation for custom report configurations.

Custom connector guide

Full tutorial published for building custom connectors with Python and Cloud Run.

Connector updates

GoHighLevel: Sync multiple sub-accounts in a single connector.
Amazon Selling Partner: Product pricing data support.
HiBob: Added People and Work History streams.