10 Best Supermetrics Alternatives in 2026 (Pricing Compared)

The best Supermetrics alternatives in 2026 are Weld (best for marketing data in your own warehouse, with transformations and reverse ETL), Funnel (best managed marketing data hub), Windsor.ai (best budget option, warehouses included from the entry plan) and Coupler.io (best for spreadsheets and BI tools across many kinds of sources). The right pick depends on one question more than any other: where should your marketing data end up?

Supermetrics is still one of the quickest ways to get ad data into Google Sheets or Looker Studio. Teams leave when the price grows faster than the team does. Its Starter plan costs €39 a month and Growth €159, billed yearly, but destinations, users, data sources and ad accounts are all add-ons with ceilings, and the data warehouse, transformations and API access are only on a quote-based Enterprise plan. Our Supermetrics pricing guide breaks that down line by line.

Every price in this guide was checked on the vendor's own pricing page on 10 October 2026.

Quick comparison

How to choose a Supermetrics alternative

Five questions narrow the list quickly.

1. Where does the data need to go? If the answer is Google Sheets or Looker Studio, a connector tool such as Windsor.ai, Coupler.io, Dataslayer or Porter Metrics replaces Supermetrics like for like, usually for less. If it is your own warehouse, next to sales, finance and product data, look at Weld, Funnel's Business plan, Adverity or Fivetran.
2. What does the price scale with? Supermetrics charges per destination, source, user and account. Porter Metrics charges per account, Funnel per flexpoint, Fivetran per row and connection, AgencyAnalytics per client, and Weld per connector and row volume. Price the setup you will have in a year, not the one you have today.
3. Do you need to model the data? Blending two ad platforms in a report is one thing. Joining ad spend to Shopify orders or HubSpot deals, deduplicating conversions and building one source of truth for ROAS needs a transformation layer, ideally SQL you control.
4. Does data need to flow back? Sending audiences and conversions back to ad platforms, or metrics into your CRM, needs reverse ETL or conversion uploads. Weld, Funnel, Adverity and Improvado do this in some form. Most connector tools do not.
5. Who will run it? Marketers who live in spreadsheets will be happiest with a connector tool. A team with an analyst or data engineer gets far more from a warehouse-first platform.

The 10 best Supermetrics alternatives

1. Weld

Weld is a data platform that loads marketing data, and every other business source, into your own warehouse, then lets you model it in SQL and send it back to your tools. Ingestion, transformations, orchestration, reverse ETL and an AI agent are modules of one product with one bill.

Our take (we build this): Weld is our product. It is the alternative for teams that have outgrown spreadsheets: Google, Meta, LinkedIn and TikTok Ads land in the same warehouse as Shopify, Stripe, HubSpot and Salesforce, so ROAS and CAC come from booked revenue. The warehouse, SQL transformations and reverse ETL come with every plan, which on Supermetrics means Enterprise. Where Weld is not the best fit: there are no native Google Sheets or Looker Studio connectors (Sheets is fed by reverse ETL, and Looker Studio reads the warehouse), there are no built-in dashboards, and for one marketer with two sources, Supermetrics Starter is cheaper.

Pros:

• Your own warehouse on every plan: BigQuery, Snowflake, Redshift, Databricks, PostgreSQL, ClickHouse and more, or a managed BigQuery to start
• 300+ connectors across marketing, sales, finance, product and databases, built in house
• SQL transformations on every plan, dbt from Premium, plus lineage and orchestration
• Reverse ETL on every plan, back into ad platforms, CRMs and Google Sheets
• Unlimited ad accounts on every plan, extra users from $19 a month
• Internal AI agent and an MCP server

Cons:

• Needs a warehouse; the free managed BigQuery does not connect to BI tools, so Looker Studio needs your own BigQuery project
• No built-in dashboards; you report in Looker Studio, Power BI or another BI tool
• Higher entry price than Supermetrics Starter; Basic includes 2 connectors (up to 4)

Pricing: Basic $99 a month billed yearly, Premium $389, Business $959, with published add-on prices. 14-day free trial. See Weld pricing.

Why choose Weld over Supermetrics: you want your marketing data in a warehouse you own, next to revenue data, with transformations and reverse ETL, without moving to an Enterprise contract.

Weld’s graphical interface is intuitive and easy to work with, even for teams with limited SQL experience. Its flexibility across sources—from databases to Google Sheets and APIs—made onboarding smooth, and performance across larger workloads was consistently strong. Support was responsive and helpful throughout our setup and ongoing use.

— A reviewer on G2 said

Reviews: G2

2. Funnel

Funnel is a marketing data hub. It collects data from ad and analytics platforms, maps it into one model with business rules, and sends it to dashboards, BI tools, spreadsheets and, on higher plans, warehouses.

Our take: Funnel is the closest like-for-like step up from Supermetrics for a marketing team that wants clean, unified ad data without running a warehouse. Its flexpoint pricing is the catch: every connector, ad account and destination costs points, and warehouse destinations cost the most. BigQuery starts on Business and Snowflake needs Enterprise.

Pros:

• 117 connectors on Starter, 579 on Business, 600+ on Enterprise
• Business rules, budgets and targets on every plan
• Built-in dashboards, plus Looker Studio and Google Sheets
• Conversion uploads to Facebook, Google, LinkedIn, Microsoft and TikTok Ads
• Funnel AI and an MCP server from Starter

Cons:

• No SQL or dbt modelling layer
• Warehouse destinations start on Business; Snowflake is Enterprise only
• Flexpoint costs per bundle are not published

Pricing: Starter from $300 a month and Business from $600, billed yearly. Enterprise is custom. Capacity is bought in flexpoints: 50 per connector, 5 per ad account, 150 per visualisation destination and 300 per warehouse destination. No free plan; a proof of concept is offered after a sales call.

Why choose Funnel over Supermetrics: you want a managed marketing hub with harmonised data and dashboards, and a budget that starts around $300 a month.

Reviews: G2

3. Windsor.ai

Windsor.ai connects 350+ marketing and sales sources to spreadsheets, BI tools and warehouses at the lowest prices in this list. Its plans scale with data sources and accounts, and every destination, including BigQuery and Snowflake, is available on every plan.

Our take: Windsor.ai is the budget pick, and unlike Supermetrics it loads warehouses from the entry plan. It is a connector, not a platform: transformations are light, so modelling happens in your warehouse or BI tool. Hourly refresh starts on Standard, and 15-minute refresh on Professional.

Pros:

• 350+ sources
• Every destination on every plan: Google Sheets, Excel, Looker Studio, Power BI, BigQuery, Snowflake, Redshift, Databricks and more
• Unlimited users from Basic up
• Free plan and a 30-day trial

Cons:

• Light transformations: a blended data connector and pre-built warehouse models
• Basic is capped at 3 sources and daily refresh
• No reverse ETL

Pricing: Free (1 source, 1 account). Basic $19 a month billed yearly ($23 monthly) for 3 sources and 75 accounts. Standard $99 ($118) for 7 sources with hourly refresh. Plus $249 ($299) and Professional $499 ($598). Enterprise on quote.

Why choose Windsor.ai over Supermetrics: you want the same job done for less, including warehouse loading, and are happy to model the data elsewhere.

4. Coupler.io

Coupler.io moves data from 400+ sources, marketing and well beyond it, into spreadsheets, BI tools and warehouses, with joins and aggregations applied on the way.

Our take: Coupler.io suits teams that report in spreadsheets and BI tools but pull from more than ad platforms: CRMs, accounting, project tools. The free plan is genuinely usable for one source. The limits are in accounts, destinations, rows per run and refresh frequency, so check the plan against your setup.

Pros:

• 400+ sources across marketing, sales, finance and operations
• Google Sheets, Excel, Looker Studio, Power BI, Tableau, BigQuery, Snowflake and Redshift
• Append, join and aggregate before the data lands; full transformations from Active
• Free plan, plus a 7-day full-access trial

Cons:

• Starter allows 3 accounts, 1 destination and 5,000 rows per run
• Hourly refresh starts on Pro
• No reverse ETL to ad platforms

Pricing: Free. Starter $24 a month billed yearly ($32 monthly), Active $99 ($132), Pro $199 ($259). Custom plans on quote.

Why choose Coupler.io over Supermetrics: you want spreadsheet and BI reporting across many kinds of tools, with a free plan to start.

5. Adverity

Adverity is an enterprise marketing data platform with 600+ marketing connectors, 40+ destinations, heavy harmonisation tooling and governance for large teams and agencies.

Our take: Adverity is built for enterprises that need to harmonise data across hundreds of accounts and markets with strict governance. Transformations are strong, with 80+ Python functions and dbt support. It is sales-led and quote only, and dashboards are an optional add-on.

Pros:

• 600+ marketing connectors
• 40+ destinations, including BigQuery, Snowflake, Redshift, Databricks, Google Sheets, Looker Studio and Power BI
• No-code and Python transformations, dbt integration and a transformation copilot
• Audience and conversion destinations for Facebook, Google, LinkedIn and Snapchat
• AI analyst (Atlas) and an MCP server in beta

Cons:

• Quote only, no published prices or trial
• Dashboards are an add-on
• Built for enterprise budgets and onboarding timelines

Pricing: Custom quote after a demo.

Why choose Adverity over Supermetrics: you are an enterprise marketing team or large agency that needs governed, harmonised data at scale.

6. Improvado

Improvado is an enterprise marketing data platform that combines 1,000+ connectors, a marketing data model, warehouse and BI destinations, reverse sync and an AI agent.

Our take: Improvado targets large marketing organisations with big ad budgets that want a managed, governed platform and an AI agent on top. Its free and $100 tiers are access to the agent and MCP server, not full pipelines. The pipeline plans are quote only.

Pros:

• 1,000+ connectors (Improvado's integration pages say 1,350+)
• Warehouses, BI tools, Google Sheets and Excel as destinations
• Marketing common data model with governed SQL and lineage
• Reverse pipelines into Meta, Google, TikTok, LinkedIn, HubSpot and Salesforce
• AI agent and MCP server with read-only, logged access by default

Cons:

• Advanced and Enterprise plans are quote only
• Built for enterprise scale and budgets
• Plan limits on rows per year and MCP actions

Pricing: Free Limited ($0) and MCP Only ($100 a month) for agent access. Advanced and Enterprise are custom.

Why choose Improvado over Supermetrics: you run marketing at enterprise scale and want a managed platform with a governed data model and an AI agent.

Reviews: G2

7. Porter Metrics

Porter Metrics connects about 30 marketing platforms to Looker Studio, Google Sheets, Power BI and BigQuery, and adds AI chat and dashboards. It is priced per connected account, with users, reports and destinations free.

Our take: Porter Metrics is built for agencies reporting in Looker Studio. Per-account pricing gets cheaper per account as you add clients, and destinations are not billed. The source list is short and there is no Snowflake, Redshift or Excel.

Pros:

• Pay per account; users, reports and destinations are free
• Looker Studio, Google Sheets, Power BI and BigQuery, plus Claude, ChatGPT and Gemini over MCP
• Data blending and custom fields
• Free plan and a 14-day trial

Cons:

• About 30 sources, marketing only
• No Snowflake, Redshift or Excel destination
• Refresh frequency by plan is not published

Pricing: $15 a month for one account, falling per account with volume (for example $8 per account from 5 to 12 accounts). About 17% off billed yearly. A Google Ads manager account is not billed; the ad accounts under it are.

Why choose Porter Metrics over Supermetrics: you are an agency with many client ad accounts reporting in Looker Studio.

8. Dataslayer

Dataslayer is a Supermetrics-style connector for Google Sheets, Excel, Looker Studio and Power BI, with 50+ sources and euro pricing in Europe.

Our take: Dataslayer is the most direct swap for Supermetrics' workflow at a lower price. Warehouse destinations exist but are capped by rows per month, from 5,000 rows on Starter to 2 million on Pro, so it is a reporting tool first.

Pros:

• Google Sheets, Excel, Looker Studio and Power BI with unlimited rows on paid plans
• 10 users on Advanced and unlimited on Pro
• Hourly refresh from Advanced
• Free plan and a 15-day trial

Cons:

• One destination per plan; more are bought as a bundle
• Warehouse destinations row-capped by plan
• 50+ sources, marketing focused

Pricing: Starter €29 a month billed yearly (€35 monthly), Advanced €99 (€119), Pro €299 (€359). Business on quote. US visitors see dollar prices.

Why choose Dataslayer over Supermetrics: you want the same spreadsheet and Looker Studio workflow for less, with more users per plan.

9. Fivetran

Fivetran is a general-purpose managed ELT platform with 700+ connectors that load into warehouses, databases and lakes. It is not a marketing tool, but teams outgrowing Supermetrics often look at it once marketing data needs to sit next to everything else.

Our take: Fivetran is reliable and broad. Its pricing is usage-based on monthly active rows, metered per connection, with a $5 base charge on each connection between 1 and 1 million rows a month, so a marketing stack with many small connections costs more than the volumes suggest. Reverse ETL (Census, now Fivetran Activations) and transformations are metered separately. Our Fivetran pricing guide has the detail.

Pros:

• 700+ connectors, plus 200+ activation destinations
• All major warehouses, databases and lakes
• dbt Core integration and quickstart models
• Free plan up to 500,000 monthly active rows

Cons:

• No Google Sheets or Looker Studio destination
• Usage-based pricing per connection is hard to predict
• Transformations and activations are billed as separate meters

Pricing: Free plan (500K MAR). Paid plans are usage-based; Fivetran's own example for a 1 to 200 person company running Facebook Ads, GA4, Marketo and Google Ads comes to $511 a month. 14-day trial.

Why choose Fivetran over Supermetrics: you need managed ELT for every system in the company, not just marketing, and have a data team to run the warehouse.

Reviews: G2

10. AgencyAnalytics

AgencyAnalytics is an all-in-one reporting platform for agencies, with 85+ marketing integrations, built-in dashboards and white-label client portals.

Our take: AgencyAnalytics replaces the Supermetrics plus Looker Studio setup with one closed reporting app. It is priced per client and white-labels everything, which is exactly what SEO and PPC agencies want. It is not a data pipeline: there is no warehouse destination.

Pros:

• 85+ marketing integrations
• Built-in dashboards, report templates and scheduled reports
• White-label logo, colours, domain and email
• 14-day trial, no card

Cons:

• No data warehouse or BI export
• Priced per client, which adds up for large agencies
• Reporting only, no transformations or reverse ETL

Pricing: $20 per client per month billed yearly. Volume pricing for 25+ clients through sales.

Why choose AgencyAnalytics over Supermetrics: you are an agency that wants a branded client portal instead of building reports in Looker Studio.

Also worth a look

• Two Minute Reports: a low-cost connector for Google Sheets and Looker Studio with 30+ sources, from $81 a month billed yearly, priced by accounts per connector.
• Whatagraph: polished white-label reports for mid-size and large agencies, now from €999 a month billed yearly.

Sources, activation and currency

Conclusion

Supermetrics alternatives fall into three groups, and the right group matters more than the right tool.

Connector tools replace Supermetrics like for like for less: Windsor.ai, Coupler.io, Dataslayer and Porter Metrics send marketing data to spreadsheets and BI tools, and Windsor.ai and Coupler.io load warehouses too. They move data; modelling it is up to you.

Marketing data hubs take on harmonisation and governance: Funnel for most teams, Adverity and Improvado at enterprise scale. Expect sales-led pricing and warehouse support gated to higher plans.

Warehouse-first platforms put marketing data next to the rest of the business: Weld with transformations, reverse ETL and an AI agent on every plan, or Fivetran for broad ELT run by a data team.

If your reporting lives in Google Sheets and Looker Studio, start with a connector tool. If you want to own your marketing data, join it to revenue and act on it, start a free trial of Weld or see how Weld compares with Supermetrics.

FAQ

What are the best Supermetrics alternatives in 2026?

The best Supermetrics alternatives in 2026 are Weld for marketing data in your own warehouse, Funnel for a managed marketing data hub, Windsor.ai for the lowest price with warehouse loading included, and Coupler.io for spreadsheets and BI tools across many kinds of sources. Adverity and Improvado suit enterprise teams, Porter Metrics and AgencyAnalytics suit agencies, and Dataslayer is the closest swap for Supermetrics' spreadsheet workflow.

What is the cheapest alternative to Supermetrics?

Windsor.ai starts at $19 a month billed yearly and Coupler.io at $24, and both have free plans. Dataslayer starts at €29 a month and Porter Metrics at $15 for one account. Supermetrics Starter costs €39 a month billed yearly for one user, two sources and one destination.

Is there a free alternative to Supermetrics?

Yes. Windsor.ai, Coupler.io, Porter Metrics and Dataslayer all have free plans, limited to one or a few sources and accounts. Fivetran has a free plan up to 500,000 monthly active rows, but it loads warehouses only. Supermetrics itself has no free plan, only a 14-day trial.

Which Supermetrics alternative loads data into BigQuery?

Weld, Windsor.ai and Coupler.io load BigQuery on every plan. Funnel supports BigQuery from its Business plan, Dataslayer caps warehouse rows by plan, and Porter Metrics supports BigQuery but not Snowflake or Redshift. Supermetrics loads BigQuery only on its Enterprise plan.

Why are teams leaving Supermetrics?

The common reasons are cost that grows with every destination, user, data source and ad account, ceilings on each of those on the Starter and Growth plans, and the data warehouse, transformations and API being available only on a quote-based Enterprise plan. Reviewers also mention price increases at renewal.

What is the difference between Supermetrics and Funnel?

Supermetrics is a connector that moves marketing data into spreadsheets, BI tools and, on Enterprise, warehouses. Funnel is a marketing data hub that also harmonises data with business rules, includes dashboards, and sends conversions back to ad platforms. Funnel starts at $300 a month billed yearly against €39 for Supermetrics Starter.

Related guides

• Supermetrics pricing explained: every plan, add-on and ceiling, with worked examples
• Weld vs. Supermetrics: the full comparison
• A paid marketing dashboard in Looker Studio: warehouse data in the reports you already use
• Fivetran pricing explained: how monthly active rows are billed
• What is reverse ETL?: sending warehouse data back to marketing tools
• Marketing analytics: how to get started

Sources

All checked on 10 October 2026.

• Supermetrics pricing
• Weld pricing
• Funnel pricing and flexpoints
• Windsor.ai pricing and destinations
• Coupler.io pricing
• Adverity pricing and Adverity Connect
• Improvado pricing
• Porter Metrics pricing
• Dataslayer pricing
• Fivetran pricing and destinations
• AgencyAnalytics pricing
• Two Minute Reports pricing
• Whatagraph pricing