Supermetrics costs €39 a month for Starter and €159 a month for Growth, billed yearly, or €49 and €199 billed monthly. Enterprise is priced on a quote. Every plan is a fixed price: you pay for destinations, data sources, users and ad accounts, not for how much data you move. Each of those can be topped up with add-ons, but only up to a ceiling, and the data warehouse, transformations and API access sit on Enterprise alone.
That structure makes Supermetrics cheap to start and harder to predict as you grow. This guide covers what each plan includes, every add-on and its limit, what only Enterprise unlocks, four worked examples, and how the numbers compare with Weld. All figures are from Supermetrics' pricing page, checked on 10 October 2026.
Supermetrics pricing at a glance
| Starter | Growth | Enterprise | |
|---|---|---|---|
| Billed yearly | €39/mo | €159/mo | Quote |
| Billed monthly | €49/mo | €199/mo | Quote |
| Destinations | 1 core destination | 1 core destination | Core and data warehouse destinations |
| Data sources | 2 | 7 | All |
| Accounts per data source | 2 | 7 | Custom |
| Users | 1 | 2 | Custom |
| AI credits per month | 4,000 | 12,000 | Custom |
| Data warehousing | No | No | Yes |
| Data transformations | No | No | Full access |
| Data and Platform API | No | No | Yes |
| Free trial | 14 days, no card | 14 days, no card | Talk to sales |
Yearly billing saves 20%. Put the other way, paying month to month costs 25% more: €49 instead of €39, and €199 instead of €159.
What each plan includes
Starter: €39 a month
Starter is for one person reporting on a couple of channels. It includes one core destination (such as Google Sheets, Looker Studio or Power BI), two data sources of your choice, two accounts per source and one user. All plans include Supermetrics Studio, its own reporting and AI destination, connections to Claude, ChatGPT and Copilot, and single sign-on.
Growth: €159 a month
Growth is the plan Supermetrics recommends. It raises the allowance to seven data sources, seven accounts per source and two users, still with one core destination. It adds limited access to custom data import, but no data transformations, storage or API access.
Enterprise: quote only
Enterprise is the only plan with data warehousing (BigQuery, Snowflake, Amazon Redshift and others), data transformations, Supermetrics Storage, the Data API and Platform API, workspaces for multiple teams, full custom data import, data residency controls, SAML single sign-on and a customer success manager. Users, sources and accounts are set per contract.
Add-ons and their ceilings
Starter and Growth can be extended with extras, but each one stops at a ceiling. Past it, the next step is Enterprise.
| Extra | Starter (yearly, monthly) | Starter ceiling | Growth (yearly, monthly) | Growth ceiling |
|---|---|---|---|---|
| Destination | +€49 (€62) | 2 in total | +€149 (€187) | 4 in total |
| User | Not available | 1 | +€99 (€124) | 5 in total |
| Data source | +€29 (€37) | 3 in total | +€29 (€37) | 15 in total |
| Ad accounts | +€10 (€13) | 3 in total | +€10 (€13) | 20 in total |
Three things stand out:
- Destinations are the expensive extra. A second destination on Growth costs €149 a month, almost as much as the plan itself. Sending the same data to Google Sheets and Looker Studio counts as two destinations.
- Users are only sold on Growth, at €99 a month each, with a maximum of five.
- Growth tops out at 15 sources, 20 accounts, 5 users and 4 destinations. A team or agency that needs more of any of them moves to Enterprise.
What counts toward the price
- Destination: where the data goes. Google Sheets, Looker Studio, Excel and Power BI are core destinations. Data warehouses are a separate class, available only on Enterprise.
- Data source: a platform you connect, such as Google Ads, Meta Ads or GA4. Some sources are marked Premium in the catalogue.
- Account: what an "account" means depends on the source. Supermetrics' example: on Facebook Ads it is an ad account, on Google Analytics it is a view. The allowance is per data source.
- User: a person with a Supermetrics login.
- AI credits: the one metered item. Supermetrics Studio uses them, every plan includes an allowance, and more can be bought.
Supermetrics does not charge for data volume. "All Supermetrics plans are fixed price," in its own words, apart from AI credits.
What does Supermetrics cost? Four examples
These use the published yearly prices. Each example is a typical setup, priced line by line.
| Setup | Plan and extras | Supermetrics per month | Per year |
|---|---|---|---|
| One marketer, Google Ads and Meta Ads into Looker Studio | Starter | €39 | €468 |
| Small team, 2 people, 6 sources, Looker Studio and Google Sheets | Growth + 1 destination (€149) | €308 | €3,696 |
| Agency, 4 people, 12 sources, up to 15 client accounts on a source, 2 destinations | Growth + 2 users (€198) + 5 sources (€145) + 8 accounts (€80) + 1 destination (€149) | €731 | €8,772 |
| Any team that needs BigQuery or Snowflake | Enterprise | Quote | Quote |
The jumps are where budgets break. One marketer who adds a third source and a colleague moves from €39 to €159 before buying anything extra. An agency that passes 20 accounts on one source, or a team that wants its marketing data in a warehouse next to revenue data, leaves the published price list entirely.
Does Supermetrics charge in dollars?
The price list depends on where you are. Supermetrics serves a euro list in Europe, which is the one quoted above. Visitors in the US see a dollar list: reviews published in September 2026 reported Starter at $44 and Growth at $177 a month billed yearly (AdMetric, Mixed Metrics). We could only check the euro list directly, so confirm the dollar figures on Supermetrics' site from a US connection.
What to watch out for when budgeting
- The warehouse is an Enterprise feature. If you plan to move from spreadsheets to BigQuery or Snowflake, budget for an Enterprise contract, not for Growth plus an add-on.
- Transformations are Enterprise only. Starter and Growth move data as it comes from each platform. Blending, custom metrics and currency conversion inside Supermetrics need Enterprise, or happen in your spreadsheet or BI tool.
- Destinations stack up. Each extra destination costs €49 on Starter and €149 on Growth, per month.
- Every allowance has a ceiling. Sources, accounts, users and destinations can only be topped up so far on Starter and Growth.
- Monthly billing costs 25% more than paying for the year up front.
- "Account" is defined per source. Check how your platforms count before assuming seven accounts covers your clients or brands.
- AI credits are metered. Heavy use of Supermetrics Studio can mean buying more.
Supermetrics vs. Weld pricing
Weld takes a different approach. Your marketing data lands in your own warehouse on every plan, with transformations and reverse ETL included, and the price is a flat tier based on connectors and rows. Ad accounts are unlimited on every plan, and every tier has a published price.
| Supermetrics Growth | Weld Basic | Weld Premium | |
|---|---|---|---|
| Price, billed yearly | €159/mo | €79/mo | €319/mo |
| Sources or connectors included | 7, up to 15 with extras | 2, up to 4 with extras | 6, up to 8 with extras |
| Extra source or connector | €29/mo | €39/mo | €79/mo |
| Ad accounts | 7 per source, up to 20 | Unlimited | Unlimited |
| Users | 2, then €99/mo each | 1, then €15/mo each | 3, then €15/mo each |
| Data warehouse destination | Enterprise only | Included | Included |
| Transformations | Enterprise only | SQL models included | SQL models and dbt included |
| Google Sheets and Looker Studio | Native connectors | Sheets via reverse ETL, Looker Studio reads the warehouse | Same as Basic |
| Send data back to ad platforms | Data activation | Reverse ETL included | Reverse ETL included |
| API access | Enterprise only | No | No (REST API on Business, €799/mo) |
| Sync frequency | Not listed on the pricing page | Daily, 6-hourly as an add-on | Hourly, 30-minute as an add-on |
Weld prices in US dollars on its pricing page; the euro figures here are the same plans billed yearly. In dollars, Basic is $99, Premium $389 and Business $959 a month.
Which one costs less?
It depends on where the data needs to go.
- If Looker Studio or Google Sheets is the only destination and you stay inside Growth's ceilings, Supermetrics is usually cheaper. One marketer on two sources pays €39 on Starter against €79 on Weld Basic. Weld also needs a warehouse: it can host a managed BigQuery for you, but connecting Looker Studio takes your own BigQuery project, which Google bills separately.
- If you need a warehouse, the comparison is Weld against a Supermetrics Enterprise quote. Weld includes the warehouse destination, SQL transformations and reverse ETL from €79 a month.
- If you manage many ad accounts or users, Supermetrics' per-account and per-user extras add up and then stop at a ceiling. On Weld, ad accounts are never a line item and extra users cost €15 a month.
See the Weld vs. Supermetrics comparison for the full feature-by-feature breakdown.
Is Supermetrics worth the price?
For reporting, often yes. Supermetrics is quick to set up, its Google Sheets and Looker Studio connectors are mature, and Starter is one of the cheapest ways to get ad data into a report. Users on G2 and Trustpilot mostly praise ease of use.
The complaints are about how the price grows. Reviewers point to costs that climb with every destination, user and account, to price increases at renewal, and to the jump to an Enterprise quote once they need a warehouse or more capacity than Growth allows. If your plan is to own your marketing data in a warehouse, model it in SQL and combine it with sales and revenue data, price that against Enterprise from the start, or look at a warehouse-first platform.
FAQ
How much does Supermetrics cost per month?
Supermetrics Starter costs €39 a month and Growth €159 a month when billed yearly, or €49 and €199 billed monthly. Enterprise is priced on a quote. Extra destinations, users, data sources and ad accounts are add-ons, so most teams pay more than the base price. In the US, Supermetrics shows a dollar price list.
Is there a free version of Supermetrics?
No. Supermetrics has no free plan. It offers a 14-day free trial of any connector or destination, and the trial does not ask for a credit card.
Why does Supermetrics charge per destination?
Each plan includes one core destination, and every extra one is an add-on: €49 a month on Starter and €149 a month on Growth, billed yearly. Google Sheets and Looker Studio count as separate destinations, so a team that reports in both pays for two.
Can Supermetrics send data to BigQuery or Snowflake?
Yes, but only on the Enterprise plan. Supermetrics lists data warehousing, including BigQuery, Snowflake and Amazon Redshift, as an Enterprise feature, along with data transformations, storage and API access. Starter and Growth cannot load a warehouse.
What are the limits of the Growth plan?
Growth includes 7 data sources, 7 accounts per source, 2 users and 1 destination. With add-ons it goes up to 15 sources, 20 accounts, 5 users and 4 destinations. Anything beyond those limits, or any need for a warehouse, transformations or the API, requires Enterprise.
Does Supermetrics charge based on data volume?
No. Supermetrics plans are fixed price and do not charge for the volume of data you move. The only metered item is AI credits, used by Supermetrics Studio.
What is a cheaper alternative to Supermetrics?
For spreadsheet and Looker Studio reporting, Windsor.ai (from $19 a month billed yearly), Coupler.io (from $24), Dataslayer (from €29) and Porter Metrics (priced per connected account) all have lower entry prices, and Windsor.ai and Coupler.io have free plans. For marketing data in your own warehouse with transformations and reverse ETL, Weld starts at €79 a month billed yearly ($99 in US dollars) with unlimited ad accounts. Our guide to the best Supermetrics alternatives compares them.
Final thoughts
Supermetrics' pricing is simple at the start and stepped after that. Starter and Growth are good value for getting ad data into Google Sheets or Looker Studio. The cost grows with every destination, user, source and account, each with a ceiling, and the warehouse, transformations and API are reserved for an Enterprise contract.
Before you choose, decide where your marketing data should live. If the answer is a spreadsheet, price Starter or Growth with the extras you need. If it is your own warehouse, compare a Supermetrics Enterprise quote with a platform that includes the warehouse from its first plan.
