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Comparing Rows.com with Weld

Carolina Russ
Carolina Russ5 min read
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What is Rows.com

Rows.com is a next-generation spreadsheet platform that natively integrates with hundreds of SaaS APIs, databases, and BI tools. It automates data imports (ELT) directly into your spreadsheet, lets you build dashboards and reports, and supports scripting and automation—all inside a familiar spreadsheet interface.

Pros

  • Native connectors to 500+ SaaS tools (partnerships with major APIs)
  • Automates ELT directly into the spreadsheet—no separate pipeline to maintain
  • Built-in charting, collaboration, and dashboard capabilities
  • Supports JavaScript and Python formulas for advanced automation
  • Free plan available with core features

Cons

  • Heavy API-dependent sheets can lag when importing large datasets
  • Some enterprise connectors and advanced automations require paid plans
  • Not designed for full data-warehouse scale—best for mid-size data tables

From Rows.com user reviews:

What I like about Rows.com

Rows makes it incredibly easy to pull in data from our marketing, sales, and finance tools without writing a single line of code.

What I dislike about Rows.com

While powerful, complex workflows can become slow if too many API calls are chained together in a single sheet.
Read full review

What is Weld

Weld is a powerful ETL platform that seamlessly integrates ELT, data transformations, reverse ETL, and AI-assisted features into one user-friendly solution. With its intuitive interface, Weld makes it easy for anyone, regardless of technical expertise, to build and manage data workflows. Known for its premium quality connectors, all built in-house, Weld ensures the highest quality and reliability for its users. It is designed to handle large datasets with near real-time data synchronization, making it ideal for modern data teams that require robust and efficient data integration solutions. Weld also leverages AI to automate repetitive tasks, optimize workflows, and enhance data transformation capabilities, ensuring maximum efficiency and productivity. Users can combine data from a wide variety of sources, including marketing platforms, CRMs, e-commerce platforms like Shopify, APIs, databases, Excel, Google Sheets, and more, providing a single source of truth for all their data.

Pros

  • Premium quality connectors and reliability
  • User-friendly and easy to set up
  • AI assistant
  • Very competitive and easy-to-understand pricing model
  • Reverse ETL option
  • Lineage, orchestration, and workflow features
  • Advanced transformation and SQL modeling capabilities
  • Ability to handle large datasets and near real-time data sync
  • Combines data from a wide range of sources for a single source of truth

Cons

  • Requires some technical knowledge around data warehousing and SQL
  • Limited features for advanced data teams

A reviewer on G2 said:

What I like about Weld

First and foremost, Weld is incredibly user-friendly. The graphical interface is intuitive, which makes it easy to build data workflows quickly and efficiently. Even with little experience in SQL and pipeline management, we found that Weld was straightforward and easy to use. What really impressed me, however, was Weld's flexibility. It was able to handle data from a wide variety of sources, including SQL databases, Google Sheets, and even APIs. The solution also allowed us to customize my data transformations in a way that best suited my needs. Whether I needed to clean data, join tables, or aggregate data, Weld had the necessary tools to accomplish the task. Weld's performance was also exceptional. I was able to run large-scale ETL jobs quickly and efficiently, with minimal downtime via a Snowflake instance and visualization via own-hosted Metabase. The solution's scalability meant that I could process more data without any issues. Another standout feature of Weld was its support. I never felt lost or unsure about how to use a particular feature, as the support team was always quick to respond to any questions or concerns that I had. Overall, I highly recommend Weld as an ETL solution. Its user-friendliness, flexibility, performance, and support make it an excellent choice for anyone looking to streamline their data integration processes. I will definitely be using Weld for all my ETL needs going forward.

What I dislike about Weld

Weld is still limited to a certain number of integrations - although the team is super interested to hear if you need custom integrations.
Read full review

Feature-by-Feature Comparison

Ease of Use & Interface

Rows.com

Rows.com feels like a modern spreadsheet but with built-in API connectors. Non-technical users can browse pre-built integrations, while power users can script custom workflows in JavaScript or Python.

Weld

Weld is highly praised for its user-friendly interface and intuitive design, which allows even users with minimal SQL experience to manage data workflows efficiently. This makes it an excellent choice for smaller data teams or businesses without extensive technical resources.

Pricing & Affordability

Rows.com

A free tier covers most basic import needs. Paid plans start at $39/user/month for Pro, which unlocks advanced integrations, higher API quotas, and dedicated support. Enterprise pricing is custom.

Weld

Weld offers a straightforward and competitive pricing model, starting at $99 for 2 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises.

Feature Set

Rows.com

Rows.com offers ELT connectors, in-sheet data transformations (via formulas or scripts), scheduling/automation, native charting and dashboards, real-time collaboration, and Jira/Slack notifications. It bridges spreadsheet flexibility with ETL and BI tooling.

Weld

Weld integrates ELT, data transformations, and reverse ETL all within one platform. It also provides advanced features such as data lineage, orchestration, workflow management, and an AI assistant, which helps in automating repetitive tasks and optimizing workflows.

Flexibility & Customization

Rows.com

Users can write custom JavaScript/Python functions directly in cells, chain API calls across sheets, and build automated workflows (e.g., “every morning, pull this data and send a Slack alert”). It’s highly customizable for spreadsheet-centric data work.

Weld

Weld offers advanced SQL modeling and transformations directly within its platform with the help of AI, providing users with unparalleled control and flexibility over their data. Leveraging its powerful AI capabilities, Weld automates repetitive tasks and optimizes data workflows, allowing teams to focus on getting value and insights. Additionally, Weld's custom connector framework enables users to build connectors to any API, making it easy to integrate new data sources and tailor data pipelines to meet specific business needs. This flexibility is particularly beneficial for teams looking to customize their data integration processes extensively and maximize the utility of their data without needing external tools.

Summary of Rows.com vs Weld

WeldRows.com
Connectors200++
Price$79 / No data volume limitsFree / starts at $39/user/mo for Pro
Free tierNoYes
LocationEUUS
Extract data (ETL)YesYes
Sync data to HubSpot, Salesforce, Klaviyo, Excel etc. (reverse ETL)YesNo
TransformationsYesYes
AI AssistantYesNo
On-PremiseNoNo
OrchestrationYesYes
LineageYesNo
Version controlYesNo
Load data to and from ExcelYesYes
Load data to and from Google SheetsYesYes
Two-Way SyncYesNo
dbt Core IntegrationYesNo
dbt Cloud IntegrationYesNo
OpenAPI / Developer APIYesNo
G2 Rating4.8

Conclusion

When comparing Rows.com and Weld, consider your primary requirements and budget:

  • Rows.com excels at rows.com offers elt connectors, in-sheet data transformations (via formulas or scripts), scheduling/automation, native charting and dashboards, real-time collaboration, and jira/slack notifications. it bridges spreadsheet flexibility with etl and bi tooling.. If you need robust transformations and a wide connector catalogue with a strong focus on users can write custom javascript/python functions directly in cells, chain api calls across sheets, and build automated workflows (e.g., “every morning, pull this data and send a slack alert”). it’s highly customizable for spreadsheet-centric data work., this may be your best choice.
  • Weld offers competitive pricing and weld is highly praised for its user-friendly interface and intuitive design, which allows even users with minimal sql experience to manage data workflows efficiently. this makes it an excellent choice for smaller data teams or businesses without extensive technical resources.. If you prioritize ease of setup, real-time syncing, or specific integrations, this tool could be a better fit.
Ultimately, review the detailed sections above—connectors, pricing, and features—and select the tool that aligns most closely with your data stack, technical resources, and long-term goals.

Want to try a better alternative? Try Weld for free today.