How Danish Endurance boosted profitability by 77 % and transformed data management with Weld

Danish Endurance is a family-owned Danish brand dedicated to supporting athletes of all levels in achieving their physical and mental endurance goals. Known for high-quality outdoor and performance gear, Danish Endurance designs products in collaboration with Olympic and endurance athletes to ensure top performance under extreme conditions.

As its business expanded, Danish Endurance identified the need for a robust data management solution to enhance its understanding of product performance and improve decision-making processes. They faced challenges in identifying which products contributed to profitability, relying on fragmented data from multiple sources. Weld enabled them to combine data from various platforms, such as Google, Shopify, Zalando, and Amazon, which allowed them to identify key profit drivers and make more informed decisions.

“Before Weld, our data was very simple. We didn’t have a clear data strategy and relied heavily on Excel files and Power BI for dashboarding our reports.”

— Temur Makhsudov, Head of BI and Operations, Danish Endurance

Results with Weld

• Enhanced profitability analysis: Danish Endurance achieved 77 % year-over-year EBITDA growth, driven by insights into profitability on a product and market level. This visibility into detailed costs enabled strategic decisions that directly impacted profitability.
• Improved supply chain management: Weld enabled Danish Endurance to build a supply chain data cube, including replenishment and order planning tools. These resources helped the team maintain healthy inventory levels, reducing overstock of slow-moving items and avoiding understock of fast-moving ones.
• Streamlined financial reporting: Weld’s integration helped Danish Endurance reduce the time needed for monthly financial reports, significantly shortening the month-end close process.
• Real-time data access across teams: Finance, marketing, and operations can now access accurate, real-time data, empowering teams to make faster, data-driven decisions.

Identifying data management challenges

Danish Endurance’s rapid growth exposed the limits of their existing data setup, which relied heavily on Excel files, custom Python scripts, and Power BI. Managing data manually from multiple sources increased error potential and delayed insights. Without automation, teams spend excessive time gathering and verifying data, limiting their ability to act quickly and strategically.

Danish Endurance recognized that Weld could offer a centralized approach to data management, making data easily accessible and actionable across all teams. Weld’s integration with Google BigQuery and BI tools like Metabase and Power BI met their current needs and provided flexibility for future scaling.

“Weld has provided us with exceptional customer support. Whenever we have questions or feature requests, the Weld team responds promptly and addresses our issues.”

— Temur Makhsudov, Head of BI and Operations, Danish Endurance

Choosing Weld was a strategic move that allowed Danish Endurance to transition from manual, error-prone processes to an automated, reliable data platform. Teams now have consistent, up-to-date information whenever needed. With Weld’s AI-powered workflows, Danish Endurance can automate data ingestion and transformation, making data handling seamless and error-free.

“Operations have grown significantly more complex. If we had continued with our previous methods, that wouldn’t have been possible.”

— Elias Fischer, Senior Analytics Engineer, Danish Endurance

Danish Endurance uses Weld’s AI capabilities to support fast-paced analyses and drive agility in data handling. AI assistant has proven beneficial for quick insights, freeing teams to focus on long-term, strategic projects.

Empowering decision-making across teams

Danish Endurance needed a solution to make reliable, real-time data accessible to every team, removing time-consuming manual processes and enabling faster data-driven decisions. With Weld, all departments can now access dashboards with a unified view of business performance. This centralized, real-time data empowers finance to manage budgets efficiently, marketing to track campaigns, and operations to optimize workflows, allowing every team to act quickly and confidently on insights.

By implementing Weld, Danish Endurance has significantly improved its data management processes, leading to faster, aligned decision-making across departments. As it continues to grow, it is also integrating dbt Cloud into its data infrastructure, further enhancing its analytics capabilities.

Conclusion: A new era of data management

With Weld, Danish Endurance has moved beyond the limitations of manual data processes, establishing an automated, reliable data foundation that benefits every team. Real-time insights and streamlined workflows empower finance, marketing, operations, and more, equipping them to make data-driven decisions that support the brand’s growth and success.

“We can now spend more time on actually creating models, putting business logic to our data, and working on data projects.”

— Elias Fischer, Senior Analytics Engineer, Danish Endurance.

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