Hightouch and Weld side by side: price, connectors and features, where each one is the better choice, and what Weld replaces.
Hightouch
WeldHightouch is a reverse ETL platform and composable CDP designed to sync data from cloud data warehouses into operational tools such as CRMs, ad platforms, and email providers. Weld puts ingestion, transformations, orchestration and reverse ETL in one product, with 300+ connectors built in house.
You only need reverse ETL and already run ingestion and transformations elsewhere.
You want ingestion, transformations, orchestration and reverse ETL in one product, on one bill.
To cover what Weld does, a team running Hightouch adds another tool, each set up and monitored on its own.
| Capability | Weld | Hightouch |
|---|---|---|
| Starting price | From $99/mo, billed annually | Free tier; Growth plans start around $800+/month |
| Free tier | Free trial | Included |
| Connectors | 300+ | 70+ |
| Data ingestion (ELT) | Included | Not offered |
| Fastest sync frequency | 5 min | 1 min |
| Log-based CDC | Included, Business add-on or Enterprise | Not offered |
| History tables (SCD) | Included, from Business | Not offered |
| Transformations | Included | Not offered |
| dbt Cloud | Included | Not offered |
| AI and agents | Native AI agent, MCP server, Connect API | Not offered |
| MCP server | Included, from Premium | Not offered |
| Data lineage | Included | Not offered |
| G2 rating | 4.8 | 4.6 |
| Start for free | Book a demo |
Both include: reverse ETL, full refresh, incremental, dbt Core, CLI, REST / OpenAPI, orchestration, version control.
Every plan starts with a 14-day free trial. Connect a source and a warehouse, and your first sync runs the same day. If you would rather see it first, a data engineer will walk you through it on your own setup.
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