👋 Hello
Welcome to the June edition of the Weld Recap — your monthly snapshot of the latest product updates, connector improvements, and new features.
Product updates, improvements & fixes from the past month
June brought big upgrades across connectors, Reverse ETL, and marketing insights. Here’s what’s new.
🚀 Reverse ETL: Redesigned flow + raw table support
We’ve reimagined the Reverse ETL experience:
- Easier setup with guided steps
- Choose sync mode: insert, update, or upsert
- Instantly map identifiers and fields
- Filter syncs by object, connector, or status
- See job counts and success rates at a glance
And now you can launch Reverse ETL syncs directly from raw tables — no model required.
🔄 GoHighLevel: Sync multiple sub-accounts
Managing multiple clients or brands? You can now sync multiple GoHighLevel sub-accounts in a single connector.
- Select all sub-accounts you have access to
- Sync them at once
- Customize tables and sync settings per account
Less setup, more scale.
🔐Facebook Ads: Support for System User tokens
Weld now supports System User access tokens for Facebook Ads — ideal for agencies and teams managing multiple ad accounts via Meta Business Manager.
No more relying on personal OAuth, just stable, scalable connections.
📊 Instagram: Daily insights table
New table: user_aggregated_insights_per_day
Access daily Instagram metrics from the past 30 days for faster trend analysis and reporting.
📈 Xero: Profit and Loss report support
You can now sync Profit and Loss reports from Xero directly into your warehouse.
Track revenue, expenses, and margins over time — and analyze them alongside your sales, marketing, or operational data.
🧭 HubSpot: Call disposition mapping
We’ve added a new HubSpot table that maps call disposition IDs to reasons — making it easier to track call outcomes and improve reporting accuracy.
Explore the Hubspot connector →
📦 Amazon SP API: Product pricing data
You can now sync product pricing data from the Amazon Selling Partner API — perfect for monitoring catalog prices and margins.
Explore the Amazon Selling Partner API →
🎯 Facebook: Smarter custom reports
Facebook custom reports now include:
- Standard click_window and view_window settings
- Improved validation during setup
Fewer surprises, cleaner results. Explore the connector →
👥 HiBob: More HR data
The HiBob connector now includes:
- People
- Work history
Get richer visibility into your team’s structure and changes over time.
📚 Customer spotlight: VitaMoment
Learn how VitaMoment, a fast-growing DTC brand, built their entire data stack in-house — powered by Weld and run by the CFO.
“We built the base once, but we use it and improve it every single day.”
— Sven Hasenberg, CFO
🧰 New guide: How to build a custom connector
Have a data source Weld doesn’t support yet?
You can now create your own custom connector with a simple API endpoint — and we’ve published a full tutorial to walk you through it using Python + Google Cloud Run.
Want a live walkthrough? Join our upcoming webinar:
How to Build a Data Pipeline from Any API using Python
🗓 Thursday, July 3rd at 3PM CEST
📬 Until next time
That’s all for June. Thanks for being part of the Weld community — and stay tuned for more updates coming soon.
— The Weld Team
