A Common Table Expression (CTE) is a tool for keeping SQL queries simple. It creates a result set that exists only temporarily in a larger query.
Customer Acquisition Cost is a metric that determines the amount of money your company spends to acquire a customer.
Data lineage is the mapping of how data flows from the source through its extraction, transformation, and loading into its end destination.
Data modelling is a process that brings certain pieces of data together into a metric or table that enables data analysis and activation.
A data pipeline is a combination of data processes that move data from a source system to a target destination, usually through ELT or reverse-ETL.
A data source is the original location a piece or set of data comes from, and the number of data sources companies have has been quickly increasing.
A data warehouse is the central repository for a company’s data, bringing data from various sources into a single space for analysis and activation.
ELT stands for Extract, Load, and Transform. It's a process by which data is replicated from a source to a destination (often a data warehouse).
Reverse-ETL is a data activation process through which data is synced from your data warehouse into your work tools.