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News & Product updatesApril 14, 20251 min read

Instagram Business connector update

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by Pedro Prazeres
Instagram Business connector update: changes to metrics and schema (April 2025)

What’s changed in the Instagram Business connector?

As part of Meta’s API updates (Graph API v22.0), we’ve made changes to Weld’s Instagram Business connector. This includes deprecated metrics, newly added ones, and schema updates to reflect the latest structure.

Here’s what’s new:

❌ Deprecated metrics

The following metrics are no longer fetched via the Instagram Business connector:

  • plays
  • clips_replays_count
  • ig_reels_aggregated_all_plays_count
  • impressions

*Note: The impressions metric is only deprecated for media created on or after July 2, 2024. For media created before that date, Weld will continue fetching values as usual.

✅ New metrics added

You’ll now see the following new insights in Weld:

  • views — a new metric added to both media and user insights
  • shares — added to feed insights
  • total_interactions — added to feed insights
  • reach — added to daily user insights

🛠️ Schema changes

Some of these updates come with schema changes. The following fields have been added:

  • carousel_album_views
  • reel_views
  • story_views
  • feed_views
  • feed_shares
  • feed_total_interactions

Questions?

We’ll continue to monitor changes from Meta and keep the Instagram Business connector up to date. If you have questions about how this affects your setup in Weld, feel free to reach out to our team or check your sync logs for the latest changes.

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