Sam Lafontaine
Head of Marketing & Content
12 posts
Posts by Sam Lafontaine
How we use reverse-ETL to better support onboarding clients in HubSpot
A step-by-step guide of how we moved data from our production database to HubSpot to create contextual onboarding emails – in less than 1 hour.
8 Essential metrics B2B companies need to be tracking
The most important sales and marketing metrics every B2B company needs to be tracking, and how to make sense of each one.
Out with the old, in with the new: why you shouldn't wait to upgrade to a modern data stack
Making the most of your data can be challenging, especially if you're using a legacy data stack. You should consider upgrading to a modern data stack.
How the Modern Data Stack helps commercial teams to overperform
Modern data stacks don't just help data teams in their day-to-day – they serve to make commercial teams more efficient and perform better.
Why Data Activation is the Missing Piece to your Data Stack
Data Activation, or Reverse-ELT, is taking off. Learn more about the hottest trend in the data space in this guide.
How to Build a Modern Data Stack – The Comprehensive Guide
The modern data stack – a crucial component of today's fastest-growing companies. Learn what it is and how to set one up for your company.
Announcing Weld's SOC 2 Compliance
Weld has achieved SOC 2 Type 1 compliance for the security, availability and confidentiality of our product and services.
How To Use Your Customer Data For Explosive Growth: A Quick Guide
So you've poured your resources into collecting customer data. Now what? Learn how to leverage your customer data for explosive growth in this guide.
Why Your Data Warehouse Can (and Should) Become Your CDP
Learn how the best customer data platform already lives inside your data warehouse – and how to transition to this future.
Weld + Stripe - Real Revenue Metrics, Infinite Use Cases
There's a new integration on the block. Get smart about revenue and churn metrics with our Stripe integration.
Weld + Intercom - More Proactive Customer Success Teams, Happier Customers
Weld now integrates with Intercom! Take your Customer Success operations to the next level and watch your customer happiness rise.
Why Your Company Needs a Data Warehouse
Adopting a data warehouse can transform your business for the better – and getting started is easier than you think.
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