Let's talk revenue. It's the main thing that we as founders, entrepreneurs, and business operators chase – yet for many businesses, it's misunderstood, poorly defined, and confusing. It's ironic, really – if there's one metric that should be well understood and perfectly defined in any business, it's revenue. In our view, being aware of and in control of your revenue metrics (which include churn, subscriptions, and more) is core to truly understanding your customer base and taking the necessary steps to grow your business in a meaningful way.
This is why we're excited to announce that Weld now integrates with Stripe. With this new integration, our customers can combine customer data from their product and SaaS apps with their Stripe subscription data – allowing them to derive key insights and act on this information in a timely manner. Below are four of the most common benefits we see companies get by connecting their data warehouse to Stripe with Weld.
View Your Customers' Financial Metrics Directly in Your CRM or Helpdesk
Getting a true sense of your core financial metrics is essential to understanding your customers. Some commonly used SaaS apps try to calculate these metrics for you, but the results are often approximations – the numbers and events are never truly accurate. One reliable way to gauge your customers' financial health is to look up a customer in your Stripe account. The main problem, however, is that it can be hard to find the right user; most sales and customer success reps end up spending loads of time jumping from tab to tab to find the information they need.
With Weld, this is no longer an issue. We enable companies to move their Stripe data to their BigQuery, Snowflake, Redshift, or other data warehouse; create a single source of truth for customer data; and push that data back to the SaaS tools they use the most. For instance, a salesperson can see a customer's actual revenue number in Hubspot or Salesforce, and track metrics such as upsell potential, discounts, and recent payments. Similarly, Customer Success reps can view crucial financial information in their helpdesk of choice, like Intercom or Zendesk. They can easily see which accounts are at risk of churning by reviewing failed invoices and payments on the customer profile.
Be Proactive With Your Outreach
Most would agree that "timing is everything" – a key success factor in the business world. For sales and customer success teams, reaching out to customers at the right time can often make the difference between a successful upsell and a churn. Companies that sync their Stripe data to their helpdesk or CRM tools with Weld can view key revenue metrics in their favorite SaaS apps. This enables them to optimize various aspects of their day-to-day operations. One of the most important optimizations is moving from reactivity to proactivity in their outreach – from waiting until the last minute to acting in a timely manner.
Because sales, support, and customer success reps no longer have to toggle between 5–7 different tabs (or worse, ask around the company) to get a customer's key financial and revenue information, they're now empowered to be proactive. For example, if a customer has missed a few payments and is at risk of churning, the customer success rep can see this directly in Intercom and reach out before it's too late. Similarly, if a customer's revenue is growing spectacularly, the salesperson can see this in Salesforce and proactively upsell new products and features.
Turbocharge Your Internal Operations and Reporting
While our Stripe integration helps many companies with their commercial operations, another added benefit is the transformation of internal processes. You can use real revenue data from Stripe to automate commission calculations and incentive schemes for your marketing, sales, and customer success teams – all directly in your CRM or support tool of choice. You could also calculate your payback period and customer LTV, then combine that with ad spend data from your data warehouse to help your marketing team optimize campaign performance.
Integrating Stripe with your data warehouse via Weld also creates your single source of truth for reporting. Get a true pulse on your financial health by combining your Stripe data with other relevant data from your SaaS apps. With our templates, you can quickly create data models to track real revenue, MRR, ARR, churn rate, upsells, downsells, and much more – so you can skip the guesswork and truly understand how your business is performing.
If this has resonated with you, or if you have any questions or comments, feel free to reach out at hello@weld.app or schedule a call to learn more about our product and how to create the best data stack for your business.
