2024: A year of innovation and big wins at Weld

As 2024 winds down, it’s the perfect time to reflect on an incredible year at Weld. From launching exciting product updates to empowering data teams with smarter tools, this year has been nothing short of transformative. Let’s celebrate some highlights together:

Innovating for data teams everywhere

This year, Weld introduced new connectors, features, and tools designed to empower teams and streamline data workflows. Here's how we made Weld even more powerful and accessible in 2024:

💡 Introducing Ed, Weld’s AI SQL Assistant

One of our proudest achievements this year, Ed revolutionizes how teams work with data. From generating SQL queries in seconds to debugging errors and automating complex transformations, Ed takes the heavy lifting out of data management.

Ed also provides auto-generated insights and simplifies workflows, making advanced analytics accessible for every team member - technical or not.

👉 Meet Ed and see how it works

New connectors

We’ve added a variety of highly requested connectors to ensure your data flows seamlessly, no matter where it lives.

Highlights:

• TikTok Shop: Sync product, sales, and performance metrics.
• TikTok Organic: Track audience demographics and content impact.
• Fortnox: Simplify financial data reporting for Swedish businesses.
• Zendesk, Asana, and Freshdesk: Centralize customer support and project management insights.
• Google My Business Profile and Facebook Pages: Gain a unified view of your online presence.
• NetSuite: Integrate ERP data to unlock operational efficiency.
• HubSpot: Streamline marketing and sales workflows.
• PostgreSQL Destination: Store and analyze data effortlessly in this popular database.

dbt Cloud Integration

In 2024, we made it easier to transform workflows with our dbt Cloud Integration. Whether you're streamlining pipelines or automating data transformation, this integration is ideal for scaling data processes without the hassle.

Excel ETL & Reverse ETL

Yes, spreadsheets are still a part of modern data workflows - and we’ve made it better. Sync data to and from Excel and Google Sheets, whether you’re building reports or feeding real-time data back into spreadsheets.

This feature has been a favorite among teams looking for quick, flexible ways to integrate Excel into their broader workflows.

Let’s talk numbers

2024 was a big year for data:

Each record represents a team reclaiming time for what truly matters, and honestly, that’s our favorite metric of all!

Celebrating wins: Yours and ours

Your success stories inspire us every day. Here are two highlights that showcase the power of data:

Female Invest x Weld:

• Saved months of setup time and cut costs to one-sixth of an in-house solution.
• Gained accurate insights into customer acquisition and campaign performance.
• Empowered smarter decision-making to support their mission of closing the financial gender gap.

👉 Read the Female Invest story

Danish Endurance x Weld:

• Achieved 77% profitability growth by analyzing supplier costs and optimizing pricing strategies.
• Streamlined workflows, freeing up time to focus on scaling operations.

👉 Read the Danish Endurance story

G2 recognition throughout 2024

Weld was recognized across multiple G2 reports, reflecting the trust and success of our incredible community. From Momentum Leader to High Performer in regions like EMEA, Europe, mid-market, and small business, we’ve celebrated consistent recognition in categories like ETL Tools, Data Exchange Platforms, and Reverse ETL.

👉 Check out our G2 profile

Looking ahead to 2025

2025 is already shaping up to be even more exciting! Here’s a glimpse of what’s coming:

🌐 Weld Open API (coming soon!)

We’re taking customization and flexibility to the next level with the Weld Open API. This powerful addition will give data teams even more control over their workflows and pipelines, enabling them to:

• Orchestrate pipelines externally for seamless integration into broader data strategies.
• White-label Weld’s data pipelines to power AI capabilities or accelerate go-to-market timelines for new data platforms.
• Automate and customize processes like never before, with greater autonomy over how Weld integrates into your tech stack.
• Option to integrate with dbt Core.

Whether you’re scaling your business or building tools for others, the Weld Open API unlocks new opportunities to tailor your data ecosystem.

🤖 AI and Ed enhancements

We’re doubling down on AI and bringing exciting improvements to Ed, our AI SQL assistant. In 2025, Ed will go beyond being a starting point for SQL creation and evolve into an advanced tool for data exploration and transformation. Planned upgrades include:

• Smarter suggestions: Improved recommendation capabilities for faster, more precise SQL queries.
• Advanced querying: Ed will become even more intuitive, helping teams tackle complex workflows effortlessly.
• Broader use cases: From generating insights to debugging, Ed will further simplify the way you work with data.

Our goal is to make AI a seamless part of your daily workflow, giving you more time to focus on strategic decisions and less on manual tasks.-

🔗 More connectors

Expanding connector coverage remains a top priority. In 2025, we’re committed to:

• Building connectors faster while maintaining the highest standards of quality and ease of use.
• Continuously adding community-requested connectors to ensure Weld supports the platforms that matter most to you.
• Exploring innovative ways to shorten build times without compromising on functionality, so you can access the data you need when you need it.

By expanding our library of connectors, we aim to solidify Weld as the most reliable and versatile platform for syncing, transforming, and analyzing data.

What won’t change? Our commitment to listening, learning, and building Weld to meet your needs.

Thank you for being part of our journey this year. Here’s to another year of growth, learning, and plenty of data (with fewer headaches).

See you in 2025!

Jonas Thordal & the Weld Team