How Female Invest centralized data management and saved resources with Weld

Female Invest is on a mission to close the financial gender gap by democratizing investing and financial literacy for everyone. Founded in 2019 by three passionate co-founders, the Copenhagen-based company started with in-person workshops for women before evolving into a global movement that provides resources, a trusted community, and innovative tools to help individuals take control of their financial futures.

As their business grew, Female Invest faced challenges with scattered data across various systems, complicating efforts to implement data-driven decisions. Weld provided the solution by centralizing data into a modern warehouse, allowing the team to streamline operations and focus on empowering users through financial education.

“Weld has saved us a ton of time, from not having data ready to having a fully functional data warehouse and connectors."

— Matias Voldby Drejer, Business Intelligence Lead, Female Invest

Results with Weld

• Centralized customer and marketing data: Weld unified fragmented data from Google Sheets, marketing platforms, and financial systems into a single data warehouse.
• Significant cost savings: Using Weld saved six times the cost of building an in-house solution and reduced the setup time by months.
• Improved efficiency: Weld enabled the team to focus on deriving insights instead of managing manual, error-prone processes.
• Actionable insights: With clean, centralized data, Female Invest can now confidently drive data-driven decisions that align with their mission of financial empowerment.

The challenges of a dispersed data landscape

As Female Invest expanded globally, their data was scattered across multiple platforms. Customer information was stored in separate source systems with inconsistent business logic, while marketing data lived in Google Sheets. Teams spent excessive time manually mapping data to track key metrics, such as daily customer acquisitions and campaign performance.

“So the process of working with data prior to Weld was incredibly dispersed - it was located in both source systems and Google Sheets, and Excel files for financial metrics. This, of course, complicated actually implementing data within our company to drive data-driven decisions”

— Matias Voldby Drejer, Business Intelligence Lead, Female Invest

Weld: The centralized solution

Weld offered Female Invest a modern data infrastructure, automating data ingestion into a unified warehouse. By integrating multiple data sources into a single, centralized location, Weld eliminated the inefficiencies of manual data mapping and ensured data accuracy.

“If we had to build what Weld is doing for us now, it would probably cost us six times more in developer costs and take a couple of months longer to actually start working with our datas”

— Matias Voldby Drejer, Business Intelligence Lead, Female Invest

The seamless integration allowed Female Invest to focus on extracting value from their data, making it possible to implement actionable insights that power decision-making across the organization.

Empowering decision-making through actionable insights

With Weld’s solution, Female Invest has shifted from managing data manually to leveraging it for impactful decision-making. Customer and marketing data is now consistently tracked, enabling the team to confidently monitor campaign performance, optimize financial reporting, and improve their customer experience.

This streamlined data infrastructure supports their ambitious growth and positions Female Invest as a leading force in financial literacy and empowerment.

Conclusion: A foundation for growth

Weld has transformed how Female Invest manages its data, turning fragmented systems into a reliable, centralized warehouse that saves time, reduces costs, and powers data-driven decisions. The partnership allows the company to focus on its mission of democratizing financial education, ensuring that their insights are as impactful as their vision.

“Weld has saved us a ton of time from not having data ready to having a fully functional data warehouse and connectors”

— Matias Voldby Drejer, Business Intelligence Lead, Female Invest

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