Here are four popular data analytics use cases with data derived from Microsoft Ads:

• Keyword Performance and Optimization: By analyzing search query reports and keyword performance metrics, advertisers can determine which keywords drive the most traffic and conversions. This data guides the refinement of keyword strategies, bid adjustments, and optimization for higher ROI.
• Ad Placement and Device Insights: Bing Ads provides detailed data on how ads perform across different devices (desktop, mobile, tablet) and placements (search, content, partner networks). Evaluating this data helps advertisers allocate budget effectively and design ads tailored to specific devices or placements.
• Conversion Tracking and Attribution: Bing Ads allows businesses to set up conversion tracking to monitor specific actions, like purchases, sign-ups, or downloads. By understanding which ads or keywords lead to these conversions, advertisers can attribute value to their campaigns and optimize for better conversion rates.
• Audience Demographics and Behavioral Analysis: With insights into the demographics and behaviors of the audience engaging with ads, advertisers can fine-tune their targeting strategies. This includes understanding age groups, locations, gender, and other demographics that are more responsive, allowing for personalized ad content and more precise targeting.

Harnessing the data from Bing Ads empowers businesses to optimize their online advertising strategies, achieve better ad engagement, and maximize returns on their advertising investment.