Take your B2B marketing efforts to the next level by pushing enriched customer data to LinkedIn Ads
Load data from LinkedIn Ads to your Data Warehouse
Start moving your LinkedIn Ads data to BigQuery, Snowflake, or Redshift with fully managed data pipelines. Get clean normalized data ready for analytics, easy to setup in minutes with no coding required. Up to 5 minute sync frequency for fast data syncronisation.
View more about the LinkedIn Ads integration in the Weld documentation
View the LinkedIn Ads data available in the Data Schema
Transform and model LinkedIn Ads data
Get clean data models from your LinkedIn Ads data. Weld makes it easy to transform and model with the powerful built in SQL editor and AI Assistant.
Get started with LinkedIn Ads SQL Templates
Connect LinkedIn Ads data to any BI tool
Transform and combine LinkedIn Ads data with other data sources with Weld, to build valuable business insights. Connect any BI Tool to build valueable analytics and reporting for your company.
Here are four popular data analytics use cases derived from LinkedIn Ads:
- Audience Demographic Analysis: One of LinkedIn's key strengths is the depth of its user demographics, including job titles, industries, company sizes, and more. Advertisers can analyze the demographics of users who engage with their ads to refine targeting strategies and tailor ad content more effectively.
- B2B Lead Quality Assessment: For businesses targeting other businesses, LinkedIn Ads provides data on the quality of leads generated. By analyzing metrics like lead conversion rates, engagement level by job role, or interactions by company size, marketers can evaluate the effectiveness of their campaigns in reaching decision-makers.
- Content Performance Insights: LinkedIn is a content-rich platform where articles, posts, and shared content play a significant role. By assessing which content types (e.g., video, article, infographic) resonate best with specific audience segments, businesses can fine-tune their content strategy for better engagement and conversion.
- Ad Spend ROI and Conversion Path Analysis: Using LinkedIn's conversion tracking, businesses can identify which ads or campaigns drive actual conversions, whether they be content downloads, sign-ups, or sales. Combined with data on ad spend, this allows for a granular assessment of ROI and insights into the most effective conversion paths.
Utilizing the analytics derived from LinkedIn Ads, businesses can gain a deeper understanding of their professional audience, optimize their B2B marketing strategies, and maximize the impact of their advertising efforts on the platform.