LinkedIn Ads Integration

LinkedIn Ads

Take your B2B marketing efforts to the next level by pushing enriched customer data to LinkedIn Ads

Load data from LinkedIn Ads to your Data Warehouse

Start moving your LinkedIn Ads data to BigQuery, Snowflake, or Redshift with fully managed data pipelines. Get clean normalized data ready for analytics, easy to setup in minutes with no coding required. Up to 5 minute sync frequency for fast data syncronisation.

View more about the LinkedIn Ads integration in the Weld documentation

Data model

View the LinkedIn Ads data available in the Data Schema

LinkedIn Ads - Data Schema

- Table

- Sub table

React Flow

Transform and model LinkedIn Ads data

Get clean data models from your LinkedIn Ads data. Weld makes it easy to transform and model with the powerful built in SQL editor and AI Assistant.

LinkedIn Ads

raw.linkedin_ads.table1

raw.linkedin_ads.table2

Get started with LinkedIn Ads SQL Templates

Get inspiration on how to model your data, with our collection of foundational SQL templates we have battle-tested at Weld. All the templates work out of the gate with the Weld data integrations for LinkedIn Ads.

Ad stats by campaign monthly

Generates monthly ad statistics by campaign for LinkedIn Ads, including cost, clicks, impressions, engagements, shares, CTR, CPM, CPC, leads, and actions. It uses data from the ad_analytics_by_campaign and campaign tables and groups the results by month and campaign name.

Ad stats by campaign_group monthly

Generates monthly ad statistics by campaign group for LinkedIn Ads, including cost, clicks, impressions, engagements, shares, CTR, CPM, CPC, leads, and actions. It pulls data from ad analytics, campaign, and campaign group tables and groups the results by month and campaign group name.

Connect LinkedIn Ads data to any BI tool

Transform and combine LinkedIn Ads data with other data sources with Weld, to build valuable business insights. Connect any BI Tool to build valueable analytics and reporting for your company.

LinkedIn is a professional networking site that allows its members to create business connections, search jobs, and find potential clients.

Here are four popular data analytics use cases derived from LinkedIn Ads:

Audience Demographic Analysis: One of LinkedIn's key strengths is the depth of its user demographics, including job titles, industries, company sizes, and more. Advertisers can analyze the demographics of users who engage with their ads to refine targeting strategies and tailor ad content more effectively.
B2B Lead Quality Assessment: For businesses targeting other businesses, LinkedIn Ads provides data on the quality of leads generated. By analyzing metrics like lead conversion rates, engagement level by job role, or interactions by company size, marketers can evaluate the effectiveness of their campaigns in reaching decision-makers.
Content Performance Insights: LinkedIn is a content-rich platform where articles, posts, and shared content play a significant role. By assessing which content types (e.g., video, article, infographic) resonate best with specific audience segments, businesses can fine-tune their content strategy for better engagement and conversion.
Ad Spend ROI and Conversion Path Analysis: Using LinkedIn's conversion tracking, businesses can identify which ads or campaigns drive actual conversions, whether they be content downloads, sign-ups, or sales. Combined with data on ad spend, this allows for a granular assessment of ROI and insights into the most effective conversion paths.

Utilizing the analytics derived from LinkedIn Ads, businesses can gain a deeper understanding of their professional audience, optimize their B2B marketing strategies, and maximize the impact of their advertising efforts on the platform.

Start working with your LinkedIn Ads data today

Get started building your data warehouse with LinkedIn Ads and 100+ more apps and database integrations available.