Google Ads Integration

Google Ads

Optimize your marketing budget by syncing your Google Ads data to your data warehouse.

Load data from Google Ads to your Data Warehouse

Start moving your Google Ads data to BigQuery, Snowflake, or Redshift with fully managed data pipelines. Get clean normalized data ready for analytics, easy to setup in minutes with no coding required. Up to 1 minute sync frequency for real-time data syncronisation.

View more about the Google Ads integration in the Weld documentation

View the Google Ads data avaialble in the Data Schema

Transform and model Google Ads data

Get clean data models from your Google Ads data. Weld makes it easy to transform and model with the powerfull built in SQL editor.

Google Ads

raw.google_ads.table1

raw.google_ads.table2

Get started with Google Ads SQL Templates

Get inspiration on how to model your data, with our collection of foundational SQL templates we have battle-tested at Weld. All the templates work out of the gate with the Weld data integrations for Hubspot.

Ad stats by ad group monthly

Generates monthly ad statistics by ad group, including spend, clicks, cost per click, cost per conversion, click-through rate, conversions, conversion value, impressions, and interactions. It uses data from the Google Ads integration and groups the results by month and ad group name.

Ad stats by ad monthly

Generates monthly ad statistics for Google Ads, including spend, clicks, cost per click, cost per conversion, click-through rate, conversions, conversion value, impressions, and interactions. It groups the data by month and ad name.

View all Google Ads templates

Connect Google Ads data to any BI tool

Transform and combine Google Ads data with other data sources with Weld, to build valuable business insights. Connect any BI Tool to build valueable analytics and reporting for your company.

Send data to Google Ads

Sync data from any data source to Google Ads, with the Weld Reverse ETL, for powerful data enrichment. Easy setup fully managed data pipeline to Google Ads in minutes with no coding required.

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements.

Here are four popular data analytics use cases with data derived from Google Ads:

Hyper-Personalized Ad Campaigns:Leveraging the detailed keyword and audience targeting of Google Ads, advertisers can curate campaigns perfectly attuned to specific user intents and profiles. By evaluating click-through and conversion metrics, campaigns can be optimized to ensure content aligns with user searches, increasing engagement and conversion rates.
Retargeting Based on User Interactions:Google Ads offers insights into users who have interacted with an advertisement but may not have taken a desired action, like completing a purchase. This data enables advertisers to craft retargeting strategies that re-engage these users, pushing them further down the conversion funnel.
Exploring New Markets with Display and Video Campaigns:By examining the demographics and behaviors of users engaging with display and video ads, advertisers can identify new market segments. This analysis can open doors to untapped audiences, offering new avenues for brand expansion and reach.
Optimizing Ad Spend Based on Campaign Performance:The vast array of metrics provided by Google Ads allows advertisers to gauge the effectiveness of their campaigns in real-time. This live feedback helps in reallocating budgets to high-performing ads, fine-tuning underperforming campaigns, and ensuring maximum ROI on advertising expenditure.

By tapping into the insights offered by Google Ads, advertisers can craft data-driven campaigns that not only reach their target audience with precision but also optimize for maximum impact and return on investment.

Start working with your Google Ads data today

Get started building your data warehouse with Google Ads and 100+ more apps and database integrations available.