Facebook Conversions API

Use Cases

• Measure customer actions in more ways. For example, you can share delayed values, user scores or lead scores and use them for optimization in all of your business tools. This gives you further visibility into your customer’s full journey.
• Get the full freedom to choose exactly what data you want to send without having to implement any back-end tracking to do it.
• Give your Performance Marketing team a better way to track conversions and optimize performance by sending events directly from your data warehouse to your Facebook pixel.