When it comes to CRM tools, HubSpot is among the most commonly used, especially within the startup and scale-up community.
It's what we've been using at Weld since day 1 – to keep track of our deals, capture leads, send our outbound emails, and manage our sales tasks.
The best thing about HubSpot, though, is that it has a vast marketplace of apps that connect to it to make it even more powerful.
And this is where Weld comes in.
Weld allows HubSpot users to go beyond the CRM's core functionalities – it enables you to work smarter with customer data, directly in HubSpot.
In just a few clicks, Weld can map and send selected customer data from your data warehouse to HubSpot. This can be customer data collected from any SaaS tool you use or from your product.
Here are 3 reasons why syncing customer data to HubSpot is a no-brainer for any startup or modern business.
Get a 360° view of your customers directly in HubSpot
The first reason to sync customer data to HubSpot is so that anyone in your company can have a complete view of customers and prospects directly in the CRM. This could help your sales team close deals faster or empower your customer success team to spot potential churn before it happens and be proactive about it.
Since Weld integrates with all the most popular SaaS tools, the sky is the limit in terms of what can be shown in HubSpot. You could choose to display a customer's latest invoice paid with Stripe, their most recent Intercom support query, their average monthly usage of your product, or even a custom metric like LTV.
Empowering sales teams with all of this customer data at their fingertips, in the tool they use every day, is a game changer. They'll be more effective, happier, and better at their jobs.
Build powerful workflows within HubSpot
Another benefit of syncing customer data directly into HubSpot is that it allows teams to build powerful workflows without ever leaving their CRM. For instance, you could set up real-time notifications when a customer completes an onboarding step, automate an email sequence if a payment is missed in Stripe, or route leads to the right rep based on customers' feature usage.
In essence, Weld dramatically simplifies the life of your sales team and removes all manual work so they can focus on what they were hired to do: building meaningful customer relationships and driving business value. They no longer have to sift between dozens of tabs to know what's going on with their customers – it all happens in HubSpot.
Create hyper-targeted ad audiences
Today's best marketing teams succeed largely due to cutting-edge technology that enables hyper-personalization. This is exactly what Weld brings to HubSpot.
If your marketing team uses Ads audiences in HubSpot, Weld can supercharge this feature by syncing relevant customer data – such as feature usage – into Ads audiences. This enables marketing teams to make their ads more precise and impactful, a win for both the marketing team and your company's ROI.
Bringing it all together
The benefits of syncing customer data directly into HubSpot are many – from a more comprehensive view of your customers, to simplified and more powerful workflows, to increased precision for ad audiences.
Above all, it empowers your marketing, sales, and customer success teams to be more effective, productive, and happier. Your team and organization will change for the better.
So, what are you waiting for? Give Weld a try and start activating your customer data in HubSpot. You won't regret it.
