How Roccamore unlocked better business insights with Weld

Roccamore is a Danish direct-to-consumer brand that designs and sells comfortable high heels for women across the Nordics. With a growing e-commerce presence and physical stores, the company needed a data solution that could unify insights across multiple platforms and enable smarter decision-making.

Before Weld, Roccamore struggled with fragmented data, limiting their ability to get a full picture of their business performance. By centralizing data and automating reporting, Weld helped Roccamore streamline operations and gain the insights needed to scale.

“We didn’t have a good data setup, so we lacked the business insights we needed. Weld has allowed us to set up a structured data infrastructure and access insights quickly.”

— Jens Karstoft, Chief Operating Officer at Roccamore

Results with Weld

• Centralized data from multiple platforms: Unified data from Shopify, Google Analytics, Facebook Ads, and more to create a complete business overview.
• Automated reporting and insights: Reduced reliance on manual data extraction, allowing teams to focus on strategy rather than data collection.
• Better decision-making across teams: Enabled a clearer understanding of key metrics, improving sales, marketing, and operational strategies.

The challenge: Scattered data limiting business insights

As Roccamore expanded, their data was spread across multiple systems, including Shopify for online and brick-and-mortar sales, Google Analytics, Google Ads, and Facebook Ads. Without a centralized system, accessing and analyzing key performance indicators was a slow and complex process.

“Our data was scattered across different platforms, making it difficult to get a clear picture of our business. We needed a solution that could bring all our data together and help us make informed decisions.”

— Jens Karsoft, Chief Operating Officer at Roccamore

Relying on manual data processes created inefficiencies and slowed down decision-making. The team needed a platform that could connect their various tools, automate data consolidation, and provide real-time insights.

Weld: A single source of truth

By implementing Weld, Roccamore was able to connect all its data sources into a single, structured data warehouse. This allowed them to:

• Sync data seamlessly across platforms and create an integrated data ecosystem.
• Build automated dashboards to track sales, marketing performance, and customer trends.
• Eliminate manual data management and focus on insights that drive business growth.

“The ability for one system to pull data from multiple sources and combine them is very powerful. It’s essential for understanding how your business operates and making better decisions.”

Data-driven decisions at every level

With a centralized data foundation, Roccamore now has full visibility into its operations. Teams across the company—from finance to marketing—can access real-time insights, reducing dependency on manual reporting.

• Sales and inventory management: Understanding product performance and stock levels has become more efficient.
• Marketing optimization: Campaign performance across multiple channels is now easier to analyze and improve.
• Operational efficiency: Automated workflows have freed up time for strategic decision-making.

Conclusion: A scalable data solution for growth

With Weld, Roccamore has transformed its data management approach, ensuring teams have the insights they need to optimize performance. The integration has eliminated data silos, reduced manual work, and provided a reliable foundation for future growth.

“Weld has been instrumental in helping us set up a structured data infrastructure that supports our business decisions.”

— Jens Karsoft, Chief Operating Officer at Roccamore