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Tiktok Ads Connector

Start moving your Tiktok Ads data with fully managed data pipelines. Get clean normalized data ready for analytics, easy to setup in minutes with no coding required.

View more about the Tiktok Ads integration in the Weld documentation

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Explore available Tiktok Ads data

Browse all the data tables available for the Tiktok Ads integration, in our interactive ERD data viewer.

View the Tiktok Ads Data Schema

Transform and model Tiktok Ads data

Get clean data models from your Tiktok Ads data. Weld makes it easy to transform and model with the powerful built in SQL editor and AI Assistant.

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Tiktok Ads
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Connect Tiktok Ads data to any BI tool

Transform and combine Tiktok Ads data with other data sources with Weld, to build valuable business insights. Connect any BI Tool to build valueable analytics and reporting for your company.

TikTok Ads is an advertising platform that allows brands to connect with a younger, highly-engaged audience through short-form video content.

Here are four popular data analytics use cases with data derived from TikTok Ads:

  • Engagement Analysis for Video Content:On a platform where content virality is king, understanding what resonates with viewers is crucial. By analyzing metrics like view duration, share count, and engagement rate, marketers can gauge which content themes or styles captivate their target audience, informing future creative decisions.
  • Audience Segmentation and Targeting:TikTok Ads provides detailed demographic and behavioral data about the users engaging with ads. Marketers can segment their audience based on age, interests, location, and more. This data-driven approach ensures that ads are tailored to, and resonate with, the intended audience, maximizing engagement and conversions.
  • Ad Format Performance Evaluation:TikTok offers various ad formats, from in-feed videos to branded effects. By analyzing performance data for each format, marketers can determine which one delivers the best ROI, allowing for more informed budget allocation in future campaigns.
  • Conversion Tracking and Retargeting:TikTok's Pixel allows advertisers to track user actions after interacting with an ad, from website visits to purchases. This data helps marketers measure the direct impact of their campaigns on sales and other desired actions. Additionally, insights into users who engaged with an ad but didn't convert can inform retargeting strategies, aiming to nurture these potential customers further down the sales funnel.

By leveraging the insights provided by TikTok Ads, businesses have the opportunity to craft compelling, data-driven campaigns that resonate with the platform's unique audience, optimizing for both reach and conversion.

Start working with your Tiktok Ads data today

Get started building your data warehouse with Tiktok Ads and 150+ more apps and database integrations available.

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