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Klaviyo Connector

Start moving your Klaviyo data with fully managed data pipelines. Get clean normalized data ready for analytics, easy to setup in minutes with no coding required.

View more about the Klaviyo integration in the Weld documentation

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Explore available Klaviyo data

Browse all the data tables available for the Klaviyo integration, in our interactive ERD data viewer.

View the Klaviyo Data Schema

Transform and model Klaviyo data

Get clean data models from your Klaviyo data. Weld makes it easy to transform and model with the powerful built in SQL editor and AI Assistant.

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Connect Klaviyo data to any BI tool

Transform and combine Klaviyo data with other data sources with Weld, to build valuable business insights. Connect any BI Tool to build valueable analytics and reporting for your company.


Send data to Klaviyo

Sync data from any data source to Klaviyo, with the Weld Reverse ETL, for powerful data enrichment. Easy setup fully managed data pipeline to Klaviyo in minutes with no coding required.

View more about the Klaviyo integration in the Weld documentation

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Klaviyo is a powerful email marketing platform tailored for e-commerce businesses, allowing them to create personalized, multi-channel campaigns.

Beyond just email, Klaviyo integrates with a wide array of platforms and offers segmentation, analytics, and automation features. Here are a combination of analytics-focused and reverse ETL use-cases for Klaviyo:

Analytics (ETL) Use-Cases:

  • Campaign Performance Analysis: By pulling data on open rates, click-through rates, and conversion metrics from Klaviyo, brands can measure the efficacy of their email campaigns and adjust strategies accordingly.
  • Segmentation Analysis: Klaviyo's detailed segmentation capabilities mean businesses can analyze the performance of specific customer segments, understanding which demographics or behaviors yield the highest engagement or purchase rates.
  • Customer Lifetime Value (CLV) Estimation: Integrating purchase history and engagement metrics from Klaviyo can help businesses calculate CLV, identifying their most valuable customers and informing retention strategies.
  • A/B Testing Insights: Klaviyo allows for A/B testing of email campaigns. Analyzing these results helps businesses refine their email content, design, and delivery times for optimal performance.

Reverse ETL Use-Cases:

  • Personalized Product Recommendations: By pushing product interaction data from a data warehouse into Klaviyo, brands can craft highly personalized product recommendation emails based on individual customer behaviors.
  • Syncing Customer Segments: Based on analytics done outside of Klaviyo, businesses can update and refine customer segments within Klaviyo, ensuring email campaigns are precisely targeted.
  • Automated Behavioral Triggers: Insights derived from external analytics platforms can be sent to Klaviyo to automate email triggers. For instance, if a customer shows interest in a category on a website but doesn't purchase, this data can prompt a targeted email campaign.
  • Feedback Integration: Survey responses or feedback collected from other platforms can be pushed into Klaviyo, allowing for follow-up emails or tailored campaigns based on customer feedback.

By integrating Klaviyo with both ETL and reverse ETL processes, eCommerce businesses can achieve a highly personalized marketing approach, driving customer engagement, loyalty, and conversions.

Start working with your Klaviyo data today

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