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Google Analytics 4 Connector

Start moving your Google Analytics 4 data with fully managed data pipelines. Get clean normalized data ready for analytics, easy to setup in minutes with no coding required.

View more about the Google Analytics 4 integration in the Weld documentation

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Explore available Google Analytics 4 data

Browse all the data tables available for the Google Analytics 4 integration, in our interactive ERD data viewer.

View the Google Analytics 4 Data Schema

Transform and model Google Analytics 4 data

Get clean data models from your Google Analytics 4 data. Weld makes it easy to transform and model with the powerful built in SQL editor and AI Assistant.

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Google Analytics 4
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Connect Google Analytics 4 data to any BI tool

Transform and combine Google Analytics 4 data with other data sources with Weld, to build valuable business insights. Connect any BI Tool to build valueable analytics and reporting for your company.


Send data to Google Analytics 4

Sync data from any data source to Google Analytics 4, with the Weld Reverse ETL, for powerful data enrichment. Easy setup fully managed data pipeline to Google Analytics 4 in minutes with no coding required.

View more about the Google Analytics 4 integration in the Weld documentation

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Google Analytics 4 is the latest web analytics service offered by Google.

Here are four popular data analytics use cases with data derived from Google Analytics:

  • Traffic Source and Channel Analysis: By examining where website visitors are coming from—be it organic search, paid ads, social media, or direct visits—businesses can determine which channels are most effective and allocate marketing budgets more strategically.
  • User Behavior and Engagement Metrics: Google Analytics provides insights into key metrics like bounce rate, pages per session, and average session duration. By analyzing these, businesses can understand how engaged visitors are, identify high-performing content, and recognize areas of the website that may need improvement.
  • Conversion Rate Optimization (CRO) and Goal Tracking: With goal setups and e-commerce tracking, businesses can see how users move through the conversion funnel, identify drop-off points, and optimize the user journey to increase conversions. Whether it's making a purchase, signing up for a newsletter, or any other key action, CRO is essential for maximizing website ROI.
  • Audience Demographics and Interests: Google Analytics provides data on user demographics like age, gender, and interests. Understanding the audience can help businesses tailor content, design, and marketing strategies to cater to their primary user segments.

Armed with insights from Google Analytics, businesses can make data-driven decisions to optimize their online presence, marketing strategies, and ultimately, achieve their goals more effectively.

Start working with your Google Analytics 4 data today

Get started building your data warehouse with Google Analytics 4 and 150+ more apps and database integrations available.

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