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Amazon Advertising Connector

Start moving your Amazon Advertising data with fully managed data pipelines. Get clean normalized data ready for analytics, easy to setup in minutes with no coding required.

View more about the Amazon Advertising integration in the Weld documentation

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Explore available Amazon Advertising data

Browse all the data tables available for the Amazon Advertising integration, in our interactive ERD data viewer.

View the Amazon Advertising Data Schema

Transform and model Amazon Advertising data

Get clean data models from your Amazon Advertising data. Weld makes it easy to transform and model with the powerful built in SQL editor and AI Assistant.

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Connect Amazon Advertising data to any BI tool

Transform and combine Amazon Advertising data with other data sources with Weld, to build valuable business insights. Connect any BI Tool to build valueable analytics and reporting for your company.

Amazon Advertising provides a platform for businesses to promote their products on Amazon's vast marketplace.

With its rich datasets and extensive reach, Amazon Advertising's analytics capabilities are crucial for brands seeking insights into their campaign performances and user behaviors. Here are four focused analytics use-cases for Amazon Advertising:

  • Performance Metrics and ROI Analysis: Delve deep into campaign metrics to evaluate the effectiveness of advertising spends. Understand click-through rates, conversion rates, and cost per click to ascertain the return on investment for each campaign, helping to reallocate budgets more effectively.
  • Keyword and Search Term Analysis: Analyze which keywords are driving traffic and conversions, and understand how shoppers are discovering your products. By assessing the effectiveness of current keyword bids and spotting high-performing organic search terms, businesses can refine their keyword strategies and optimize ad placements.
  • Customer Journey Insights: Track the path users take before making a purchase. By studying impressions, clicks, and eventual conversions, brands can glean insights into the stages of the customer journey, helping them identify key touchpoints or potential drop-off points in the sales funnel.
  • Competitive Benchmarking: With Amazon Advertising's Brand Analytics, businesses can gain insights into their competitors' performance metrics, understanding their market share, and identifying potential opportunities or threats. By comparing metrics like search frequency rank or click share, brands can assess where they stand in the marketplace and devise strategies to improve their competitive position.

Harnessing the robust analytics provided by Amazon Advertising allows brands to understand their audience better, optimize ad spends, and refine their advertising strategies, ensuring they effectively reach potential customers and achieve a solid return on investment.

Start working with your Amazon Advertising data today

Get started building your data warehouse with Amazon Advertising and 150+ more apps and database integrations available.

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