By pushing customer data to your ActiveCampaign account, you get granular, accurate data on all your customers at your fingertips. This allows you to:
- Send better targeted marketing emails
- Automate your email sequences based on in-product customer behavior
- Segment and personalize your contact lists in ActiveCampaign using fresh, always up-to-date product data
ActiveCampaign offers software for CX automation, which combines the transactional email, email marketing, marketing automation & more.