The Data Activation Playbook – 7 Ways to Activate your Data for Exponential Growth
Customer data is one of the most important drivers of growth for businesses. Yet, the vast majority of companies are consistently under-utilizing this vital asset. How can they turn the tide?
If a data warehouse is already set up, a good place to start is to look at data activation. Also called "Reverse-ETL", data activation is the process of taking your data models and pushing them into the tools your teams use in their day-to-day. For instance, your customer success team might want to see customer health score metrics in their helpdesk like Intercom or Zendesk in order to better assist the customers most in need and at risk of churning. Or sales teams might want to get custom notifications in Hubspot or Salesforce when one of their accounts has reached a milestone in the product or completed an onboarding step. The possibilities are endless.
In this eBook, we dive into what data activation means, its most common use cases, and how to set it up. Download it now for free.