The world of marketing is being shaken up. Amid rising concerns from consumers, tech giants Facebook and Google have introduced new drastic measures to curb third-party data collection on their platforms and increase user privacy. This has resulted in substantial shifts in digital advertising practices, and new trends and practices are emerging, creating new industry standards.
In this practical guide, we deep dive in what the changes are, what they mean, and a few easy steps you can take to ensure your business is equipped to tackle them. Learn how to navigate and overcome these important changes, and future-proof your digital strategies with our Future of Advertising – Strategies for a Cookieless World eBook.