You’re comparing Supermetrics vs Whatagraph vs Weld. Explore how they differ on connectors, pricing, and features. 
Loved by data teams from around the world
| Weld | Supermetrics | Whatagraph | |
|---|---|---|---|
| Connectors | 200+ | 128+ | 100+ |
| Price | $99 / 5M Active Rows | starts at $29 / month - 3 data sources - 1 user | $199 / month |
| Free tier | |||
| Location | EU | FI | US |
| Extract data (ETL) | |||
| Sync to HubSpot, Salesforce, Klaviyo, Excel (reverse ETL) | |||
| Transformations | |||
| AI Assistant | |||
| On-Premise | |||
| Orchestration | |||
| Lineage | |||
| Version control | |||
| Load to/from Excel | |||
| Load to/from Google Sheets | |||
| Two-Way Sync | |||
| dbt Core Integration | |||
| dbt Cloud Integration | |||
| OpenAPI / Developer API | |||
| G2 rating | 4.8 | 4.4 | 4.5 |
Overview
Supermetrics is a powerful data integration tool that's particularly popular among marketers. It allows you to fetch data from various marketing platforms, such as Google Ads, Facebook Ads, and Google Analytics, and then transfer it into a data warehouse, spreadsheet, or BI tools like Looker, Google Data Studio, or PowerBI. The automation it provides saves time and reduces the chance of errors that come with manual data transfers.
Easy to use
Pre-built reports
Google Sheets destination
Flexibility in data storage and visualization options
Complex pricing model
Expensive
Limited data transformation capabilities
Slow data refresh rates
Can be glitchy
Not suitable for very large datasets
A reviewer on G2:
“Supermetrics is so easy to use, and the user interface for Google Sheets is intuitive and fast. There is a huge number of connectors available. I liked the scheduling options in my legacy plan, with hourly refreshes available. The customer support is premium and fast.”
“There is a limited set of connectors available in the less expensive pricing plans, and the pricing has increased significantly over the years.”
Overview
Whatagraph is a cloud-based marketing reporting tool that helps agencies and in-house teams create and automate visually appealing reports in minutes. It integrates with different marketing and advertising platforms, allowing you to pull data from all of your channels into one place.
Easy to use
Visually appealing reports
Great for agencies
Great report automation
Limited customization options for advanced users
Expensive, particularly for smaller businesses
Lacking integration coverage
Steep learning curve
A reviewer on G2:
“Generating quality reports with ease is now possible thanks to this fantastic reporting tool. Moreover, our clients love the way we present the default menus which help save valuable time overall.”
Overview
Weld is a powerful ETL platform that seamlessly integrates ELT, data transformations, reverse ETL, and AI-assisted features into one user-friendly solution. With its intuitive interface, Weld makes it easy for anyone, regardless of technical expertise, to build and manage data workflows. Known for its premium quality connectors, all built in-house, Weld ensures the highest quality and reliability for its users. It is designed to handle large datasets with near real-time data synchronization, making it ideal for modern data teams that require robust and efficient data integration solutions. Weld also leverages AI to automate repetitive tasks, optimize workflows, and enhance data transformation capabilities, ensuring maximum efficiency and productivity. Users can combine data from a wide variety of sources, including marketing platforms, CRMs, e-commerce platforms like Shopify, APIs, databases, Excel, Google Sheets, and more, providing a single source of truth for all their data.
Lineage, orchestration, and workflow features
Ability to handle large datasets and near real-time data sync
ETL + reverse ETL in one
User-friendly and easy to set up
Flat monthly pricing model
200+ connectors (Shopify, HubSpot, etc.)
AI assistant
Requires some technical knowledge around data warehousing and SQL
Limited features for advanced data teams
Focused on cloud data warehouses
A reviewer on G2 said:
“Weld is still limited to a certain number of integrations - although the team is super interested to hear if you need custom integrations.”
Side-by-side
Supermetrics is easy to use, especially for marketers who need to fetch data quickly from various platforms and transfer it to spreadsheets or BI tools.
Whatagraph is easy to use and great for generating visually appealing reports quickly, making it a popular choice for agencies and marketing teams.
Weld is highly praised for its user-friendly interface and intuitive design, which allows even users with minimal SQL experience to manage data workflows efficiently. This makes it an excellent choice for smaller data teams or businesses without extensive technical resources.
Side-by-side
Supermetrics is easy to use, especially for marketers who need to fetch data quickly from various platforms and transfer it to spreadsheets or BI tools.
Whatagraph is easy to use and great for generating visually appealing reports quickly, making it a popular choice for agencies and marketing teams.
Weld is highly praised for its user-friendly interface and intuitive design, which allows even users with minimal SQL experience to manage data workflows efficiently. This makes it an excellent choice for smaller data teams or businesses without extensive technical resources.
Side-by-side
The pricing model for Supermetrics can be complex and expensive, which might be a concern for small businesses or those with limited budgets.
Whatagraph is relatively expensive, particularly for smaller businesses, which may find its pricing a barrier to adoption.
Weld offers a straightforward and competitive pricing model, starting at $79 for 5 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises.
Side-by-side
The pricing model for Supermetrics can be complex and expensive, which might be a concern for small businesses or those with limited budgets.
Whatagraph is relatively expensive, particularly for smaller businesses, which may find its pricing a barrier to adoption.
Weld offers a straightforward and competitive pricing model, starting at $79 for 5 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises.
Side-by-side
Supermetrics offers pre-built reports and flexibility in data storage and visualization, but has limited data transformation capabilities and may have slow data refresh rates.
The platform offers great report automation and integration with multiple marketing platforms, but it has limited customization options for advanced users.
Weld integrates ELT, data transformations, and reverse ETL all within one platform. It also provides advanced features such as data lineage, orchestration, workflow management, and an AI assistant, which helps in automating repetitive tasks and optimizing workflows.
Side-by-side
Supermetrics offers pre-built reports and flexibility in data storage and visualization, but has limited data transformation capabilities and may have slow data refresh rates.
The platform offers great report automation and integration with multiple marketing platforms, but it has limited customization options for advanced users.
Weld integrates ELT, data transformations, and reverse ETL all within one platform. It also provides advanced features such as data lineage, orchestration, workflow management, and an AI assistant, which helps in automating repetitive tasks and optimizing workflows.
Side-by-side
Supermetrics provides flexibility in where data can be stored and visualized, but may lack advanced customization options for more technical users.
While Whatagraph is great for creating quick reports, it lacks flexibility and customization options, making it less suitable for advanced data tasks.
Weld offers advanced SQL modeling and transformations directly within its platform with the help of AI, providing users with unparalleled control and flexibility over their data. Leveraging its powerful AI capabilities, Weld automates repetitive tasks and optimizes data workflows, allowing teams to focus on getting value and insights. Additionally, Weld's custom connector framework enables users to build connectors to any API, making it easy to integrate new data sources and tailor data pipelines to meet specific business needs. This flexibility is particularly beneficial for teams looking to customize their data integration processes extensively and maximize the utility of their data without needing external tools.
Side-by-side
Supermetrics provides flexibility in where data can be stored and visualized, but may lack advanced customization options for more technical users.
While Whatagraph is great for creating quick reports, it lacks flexibility and customization options, making it less suitable for advanced data tasks.
Weld offers advanced SQL modeling and transformations directly within its platform with the help of AI, providing users with unparalleled control and flexibility over their data. Leveraging its powerful AI capabilities, Weld automates repetitive tasks and optimizes data workflows, allowing teams to focus on getting value and insights. Additionally, Weld's custom connector framework enables users to build connectors to any API, making it easy to integrate new data sources and tailor data pipelines to meet specific business needs. This flexibility is particularly beneficial for teams looking to customize their data integration processes extensively and maximize the utility of their data without needing external tools.
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