You’re comparing Weld vs Supermetrics vs Whatagraph. Explore how they differ on connectors, pricing, and features. 
Loved by data teams from around the world
| Feature | Weld | Supermetrics | Whatagraph |
|---|---|---|---|
| Core Platform | |||
| Price | $79 / 5M Active Rows | starts at $29 / month | $199 / month |
| Free tier | No | No | No |
| Location | DK, (EU) | FI | US |
| Connectors & Sync | |||
| Connectors | 200+ | 128+ | 100+ |
| Extract data (ETL) | Yes | Yes | No |
| Sync to HubSpot, Salesforce, Klaviyo, Excel (reverse ETL) | Yes | No | No |
| Two-Way Sync | Yes | No | No |
| Transformations & AI | |||
| Transformations | Yes | No | No |
| AI Assistant | Yes | No | No |
| dbt Core Integration | Yes | No | No |
| dbt Cloud Integration | Yes | No | No |
| Governance & DevOps | |||
| Orchestration | Yes | No | No |
| Lineage | Yes | No | No |
| Version control | Yes | No | No |
| On-Premise | No | No | No |
| OpenAPI / Developer API | Yes | No | No |
| Integrations | |||
| Load to/from Excel | Yes | No | No |
| Load to/from Google Sheets | Yes | No | Yes |
| Ratings | |||
| G2 rating | 4.8 | 4.4 | 4.5 |
Overview
Weld is a unified ELT and data activation platform that combines ingestion, modeling, transformations, orchestration, lineage, and reverse ETL in a single SaaS interface. With premium in-house–built connectors, an intuitive UI, and near real-time syncs, Weld enables both technical and non-technical users to create and manage data workflows efficiently. Weld also includes an AI assistant to support SQL modeling, generate transformations, and streamline repetitive tasks. Teams can ingest data from a wide range of sources—including marketing platforms, CRMs, databases, Google Sheets, Excel, and APIs—into their cloud data warehouse and activate it back into business tools.
Lineage, orchestration, and workflow features included by default
Handles large datasets and near real-time data sync
ELT and reverse ETL in one platform
User-friendly interface with minimal setup required
Flat, predictable monthly pricing model
200+ in-house–built, high-quality connectors
AI assistant for modeling and transformations
Some SQL knowledge is useful for advanced modeling
Optimized for cloud-warehouse workflows (Snowflake, BigQuery, Redshift, etc.)
Feature set is streamlined for modern ELT/activation use cases
A reviewer on G2 said:
Overview
Supermetrics is a powerful data integration tool that's particularly popular among marketers. It allows you to fetch data from various marketing platforms, such as Google Ads, Facebook Ads, and Google Analytics, and then transfer it into a data warehouse, spreadsheet, or BI tools like Looker, Google Data Studio, or PowerBI. The automation it provides saves time and reduces the chance of errors that come with manual data transfers.
Easy to use
Pre-built reports
Google Sheets destination
Flexibility in data storage and visualization options
Complex pricing model
Expensive
Limited data transformation capabilities
Slow data refresh rates
Can be glitchy
Not suitable for very large datasets
A reviewer on G2:
“Supermetrics is so easy to use, and the user interface for Google Sheets is intuitive and fast. There is a huge number of connectors available. I liked the scheduling options in my legacy plan, with hourly refreshes available. The customer support is premium and fast.”
“There is a limited set of connectors available in the less expensive pricing plans, and the pricing has increased significantly over the years.”
Overview
Whatagraph is a cloud-based marketing reporting tool designed to help agencies and in-house teams create and automate visually polished reports. It connects to a range of marketing and advertising platforms and brings performance data together into a single reporting interface.
Easy to use for quick reporting
Visually appealing templates
Helpful for marketing agencies
Strong report automation features
Limited customization for advanced reporting needs
Higher pricing compared to similar tools
Narrower integration coverage than broader data platforms
Not suitable for complex data modeling or transformations
A reviewer on G2:
“Generating quality reports with ease is now possible thanks to this reporting tool. Our clients like the visuals, and the default templates help save time overall.”
“Customization options are limited and scaling reporting needs can get expensive.”
Side-by-side
Weld’s interface is built for clarity and speed, enabling users with varying levels of technical experience to manage data pipelines and models efficiently. Its built-in lineage and orchestration tools provide transparency across workflows.
Supermetrics is easy to use, especially for marketers who need to fetch data quickly from various platforms and transfer it to spreadsheets or BI tools.
Whatagraph offers an intuitive interface and visually appealing templates, making it easy for marketing teams to generate reports without technical skills.
Side-by-side
Weld’s interface is built for clarity and speed, enabling users with varying levels of technical experience to manage data pipelines and models efficiently. Its built-in lineage and orchestration tools provide transparency across workflows.
Supermetrics is easy to use, especially for marketers who need to fetch data quickly from various platforms and transfer it to spreadsheets or BI tools.
Whatagraph offers an intuitive interface and visually appealing templates, making it easy for marketing teams to generate reports without technical skills.
Side-by-side
Weld offers a simple and predictable pricing model starting at $79 for 5 million active rows. This flat, usage-transparent structure makes budgeting straightforward for small and medium-sized teams.
The pricing model for Supermetrics can be complex and expensive, which might be a concern for small businesses or those with limited budgets.
Pricing is on the higher side compared to alternatives, which may be challenging for smaller teams, especially as reporting needs scale.
Side-by-side
Weld offers a simple and predictable pricing model starting at $79 for 5 million active rows. This flat, usage-transparent structure makes budgeting straightforward for small and medium-sized teams.
The pricing model for Supermetrics can be complex and expensive, which might be a concern for small businesses or those with limited budgets.
Pricing is on the higher side compared to alternatives, which may be challenging for smaller teams, especially as reporting needs scale.
Side-by-side
Weld provides ELT ingestion, SQL-based transformations, reverse ETL activation, data lineage, orchestration, and workflow management in a single platform. Its AI assistant accelerates modeling and transformation tasks.
Supermetrics offers pre-built reports and flexibility in data storage and visualization, but has limited data transformation capabilities and may have slow data refresh rates.
Whatagraph focuses primarily on marketing reporting and automation. While it supports many common marketing connectors, it lacks advanced features such as data modeling, transformations, and cross-system syncing.
Side-by-side
Weld provides ELT ingestion, SQL-based transformations, reverse ETL activation, data lineage, orchestration, and workflow management in a single platform. Its AI assistant accelerates modeling and transformation tasks.
Supermetrics offers pre-built reports and flexibility in data storage and visualization, but has limited data transformation capabilities and may have slow data refresh rates.
Whatagraph focuses primarily on marketing reporting and automation. While it supports many common marketing connectors, it lacks advanced features such as data modeling, transformations, and cross-system syncing.
Side-by-side
Users can model data using SQL enhanced by Weld’s AI assistant, automate workflows, and build custom connectors to any API. This provides strong flexibility for teams that want to tailor integrations and transformations within one platform.
Supermetrics provides flexibility in where data can be stored and visualized, but may lack advanced customization options for more technical users.
The platform is straightforward for simple reporting but offers limited flexibility for deeper customization or complex data workflows, making it less suitable for technical or data-driven teams.
Side-by-side
Users can model data using SQL enhanced by Weld’s AI assistant, automate workflows, and build custom connectors to any API. This provides strong flexibility for teams that want to tailor integrations and transformations within one platform.
Supermetrics provides flexibility in where data can be stored and visualized, but may lack advanced customization options for more technical users.
The platform is straightforward for simple reporting but offers limited flexibility for deeper customization or complex data workflows, making it less suitable for technical or data-driven teams.
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CUSTOMER STORIES
“One of the biggest impacts has been unlocking new ways to buy media. Before, we didn’t have the data to back up strategic decisions – now we do.”
“Before Weld, we had to rely on custom Python scripts and manual processes that were time-consuming and error-prone.”
“We’re still a team of three, but we’re often doing far more than the equivalent of three full-time employees. That’s down to how we're able to leverage systems, data, and processes.”
“We’ve always been a KPI-driven company. But we wanted to scale that mindset across every team member, every team, every decision.”
“Before Weld, our data infrastructure was limited and we relied heavily on Excel files and custom Python scripts.”
“Weld has saved us a ton of time, from not having data ready to having a fully functional data warehouse and connectors.”
“By integrating Weld, Amazon S3, and Databricks, Soundboks built a modern data pipeline that automates data ingestion, improves reporting, and provides up-to-date visibility into sales performance”
“We didn’t have a good data setup, so we lacked the business insights we needed. Weld has allowed us to set up a structured data infrastructure and access insights quickly.”
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