Comparing Segment with Whatagraph and Weld

The future of data is here: effortlessly gather all your data in one place and use AI to drive insights.

Get started for free

No credit card required.

Rated 5 stars on G2

What is Segment

Acquired by Twilio in 2020, Segment is a Customer Data Platform (CDP) that offers real-time data connectivity and efficient data. Segment's core focus is gathering customer data through event tracking. It has unique features that allow you to segment your customers, and create personas and audiences for better targeting.

Pros

Real-time data integration capabilities
Pre-built and maintained connectors for popular data sources
Has advanced features for managing customer data
Easy to setup and use

Cons

Quickly becomes very expensive
Is purpose made for customer data and event tracking and thus lacks features outside of those areas
Not suitable for only use for ELT
Can have problems ingesting and working with historical data
Heavily skewed toward sales and marketing platforms
Custom integration or customization is really hard to do

As pointed out in this Capterra review::

What I like about Segment

Segment is a great tool, if you can afford it then you should start using it right now.

What I dislike about Segment

Read full review

What is Whatagraph

Whatagraph is a cloud-based marketing reporting tool that helps agencies and in-house teams create and automate visually appealing reports in minutes. It integrates with different marketing and advertising platforms, allowing you to pull data from all of your channels into one place.

Pros

Easy to use
Visually appealing reports
Great for agencies
Great report automation

Cons

Limited customization options for advanced users
Expensive, particularly for smaller businesses
Lacking integration coverage
Steep learning curve

A reviewer on G2:

What I like about Whatagraph

Generating quality reports with ease is now possible thanks to this fantastic reporting tool. Moreover, our clients love the way we present the default menus which help save valuable time overall.

What I dislike about Whatagraph

Read full review

What is Weld

Weld is a powerful ETL platform that seamlessly integrates ELT, data transformations, reverse ETL, and AI-assisted features into one user-friendly solution. With its intuitive interface, Weld makes it easy for anyone, regardless of technical expertise, to build and manage data workflows. Known for its premium quality connectors, all built in-house, Weld ensures the highest quality and reliability for its users. It is designed to handle large datasets with near real-time data synchronization, making it ideal for modern data teams that require robust and efficient data integration solutions. Weld also leverages AI to automate repetitive tasks, optimize workflows, and enhance data transformation capabilities, ensuring maximum efficiency and productivity. Users can combine data from a wide variety of sources, including marketing platforms, CRMs, e-commerce platforms like Shopify, APIs, databases, Excel, Google Sheets, and more, providing a single source of truth for all their data.

Pros

Premium quality connectors and reliability
User-friendly and easy to set up
AI assistant
Very competitive and easy-to-understand pricing model
Reverse ETL option
Lineage, orchestration, and workflow features
Advanced transformation and SQL modeling capabilities
Ability to handle large datasets and near real-time data sync
Combines data from a wide range of sources for a single source of truth

Cons

Requires some technical knowledge around data warehousing and SQL
Limited features for advanced data teams

A reviewer on G2 said:

What I like about Weld

First and foremost, Weld is incredibly user-friendly. The graphical interface is intuitive, which makes it easy to build data workflows quickly and efficiently. Even with little experience in SQL and pipeline management, we found that Weld was straightforward and easy to use. What really impressed me, however, was Weld's flexibility. It was able to handle data from a wide variety of sources, including SQL databases, Google Sheets, and even APIs. The solution also allowed us to customize my data transformations in a way that best suited my needs. Whether I needed to clean data, join tables, or aggregate data, Weld had the necessary tools to accomplish the task. Weld's performance was also exceptional. I was able to run large-scale ETL jobs quickly and efficiently, with minimal downtime via a Snowflake instance and visualization via own-hosted Metabase. The solution's scalability meant that I could process more data without any issues. Another standout feature of Weld was its support. I never felt lost or unsure about how to use a particular feature, as the support team was always quick to respond to any questions or concerns that I had. Overall, I highly recommend Weld as an ETL solution. Its user-friendliness, flexibility, performance, and support make it an excellent choice for anyone looking to streamline their data integration processes. I will definitely be using Weld for all my ETL needs going forward.

What I dislike about Weld

Weld is still limited to a certain number of integrations - although the team is super interested to hear if you need custom integrations.

Read full review

Segment vs Whatagraph: Ease of Use and User Interface

Segment

Segment is easy to set up and use, offering real-time data integration and advanced features for managing customer data, making it a great choice for businesses focusing on customer data platforms.

Whatagraph

Whatagraph is easy to use and great for generating visually appealing reports quickly, making it a popular choice for agencies and marketing teams.

Segment vs Whatagraph: Pricing Transparency and Affordability

Segment

Segment can quickly become very expensive, especially for smaller businesses, due to its pricing model based on the number of visitors and advanced features.

Whatagraph

Whatagraph is relatively expensive, particularly for smaller businesses, which may find its pricing a barrier to adoption.

Segment vs Whatagraph: Comprehensive Feature Set

Segment

The platform provides robust real-time data integration capabilities and is heavily skewed towards sales and marketing platforms, making it ideal for businesses with a strong focus on customer data.

Whatagraph

The platform offers great report automation and integration with multiple marketing platforms, but it has limited customization options for advanced users.

Segment vs Whatagraph: Flexibility and Customization

Segment

Segment offers limited flexibility for use outside of customer data and event tracking, with customization options that can be challenging for more complex requirements.

Whatagraph

While Whatagraph is great for creating quick reports, it lacks flexibility and customization options, making it less suitable for advanced data tasks.

Summary of Segment vs Whatagraph vs Weld

	Weld	Segment	Whatagraph
Connectors	150+	300+	100+
Price	$99 / 2 connectors	$120/month 10,000 visitors	€199 / month
Free tier	No	Yes	No
Extract data (ETL)	Yes	Yes	Yes
Sync data to HubSpot, Salesforce, Klaviyo, Excel etc. (reverse ETL)	Yes	Yes	No
Version control	Yes	No	No
Orchestration	Yes	No	No
Lineage	Yes	No	No
AI Assistant	Yes	No	No
Load data to and from Excel	Yes	No	No
Load data to and from Google Sheets	Yes	No	No
Two-Way Sync	Yes	No	No
G2 Rating	4.8	4.6	4.5

Why choose Weld?

Gather all your data in one place

Tired of scattered data? Weld consolidates all your data in one location with our no-code data pipelines.

Spend less time on manual reporting

Suffering from data headaches? Spend less time manually juggling data in Excel and Google Sheets and more time getting real insights.

Reliability and quality

All our connectors are built in-house to ensure the highest quality and reliability with 99.9% uptime across more than 150,000 daily syncs.

Combine and transform your data with AI

Easily transform your data into meaningful metrics with our SQL AI Assistant, Ed.

Award winning ETL Platform

Across industries, data-driven companies choose Weld to sync their data seamlessly

"Before Weld, our data was very simple. We didn’t have a clear data strategy and relied heavily on Excel files and Power BI for dashboarding our reports."

Temur Makhsudov, Head of BI and Operations