Comparing Segment with Weld
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What is Segment
Acquired by Twilio in 2020, Segment is a Customer Data Platform (CDP) that offers real-time data connectivity and efficient data. Segment's core focus is gathering customer data through event tracking. It has unique features that allow you to segment your customers, and create personas and audiences for better targeting.
"Segment is a great tool, if you can afford it then you should start using it right now."
Pros
- Real-time data integration capabilities
- Pre-built and maintained connectors for popular data sources
- Has advanced features for managing customer data
- Easy to setup and use
Cons
- Quickly becomes very expensive
- Is purpose made for customer data and event tracking and thus lacks features outside of those areas
- Not suitable for only use for ELT
- Can have problems ingesting and working with historical data
- Heavily skewed toward sales and marketing platforms
- Custom integration or customization is really hard to do
What is Weld
Weld is an ETL platform that combines ELT, data transformations, and reverse ETL in one powerful platform. Weld provides a simple, user-friendly interface and is well-suited for smaller data teams that require a modern, but also affordable solution for batch and close to real-time data integration.
"Weld is incredibly user-friendly. The graphical interface is intuitive, which makes it easy to build data workflows quickly and efficiently. Even with little experience in SQL and pipeline management, we found that Weld was straightforward and easy to use."
Pros
- Premium quality connectors and reliability
- User-friendly and easy to set up
- AI assistant
- The very competitive and easy-to-understand pricing model
- Reverse ETL option
- Lineage, orchestration, and workflow features
- Advanced transformation and SQL modeling capabilities
Cons
- A limited number of connectors
- Only works for Google BigQuery and Snowflake data warehouses
- Limited features for very advanced data teams
- No DBT integration
Summary of Segment vs Weld
| Segment | Weld | |
|---|---|---|
| Connectors | 300+ | 150+ |
| Price | $120/month 10,000 visitors | $99 / 2M Active Rows |
| Free tier | YES | NO |
| Location | US | DK |
| ELT | YES | YES |
| Rev-ELT | YES | YES |
| Transformations | NO | YES |
| AI Assistant | NO | YES |
| On-premise | NO | NO |
| G2 Rating | 4.6 | 4.8 |
