Comparing Segment with SnapLogic and Weld
Carolina Russ6 min read
What is Segment
Acquired by Twilio in 2020, Segment is a Customer Data Platform (CDP) that offers real-time data connectivity and efficient data. Segment's core focus is gathering customer data through event tracking. It has unique features that allow you to segment your customers, and create personas and audiences for better targeting.
Pros
- Real-time data integration capabilities
- Pre-built and maintained connectors for popular data sources
- Has advanced features for managing customer data
- Easy to setup and use
Cons
- Quickly becomes very expensive
- Is purpose made for customer data and event tracking and thus lacks features outside of those areas
- Not suitable for only use for ELT
- Can have problems ingesting and working with historical data
- Heavily skewed toward sales and marketing platforms
- Custom integration or customization is really hard to do
As pointed out in this Capterra review::
What I like about Segment
Segment is a great tool, if you can afford it then you should start using it right now.
What I dislike about Segment
What is SnapLogic
SnapLogic is an Integration Platform as a Service (iPaaS) offering ETL, ELT, and application integration via a visual “Snap” architecture. It includes over 500 Snap connectors for SaaS, on-premises, and big data sources. Pipelines are designed in a drag-and-drop interface (Snap Studio) and executed on a managed platform with autoscaling. SnapLogic also provides AI-driven suggestion features (SnapLogic Iris) to accelerate pipeline creation.
Pros
- 500+ Snap connectors covering SaaS, databases, big data, and on-prem sources.
- Visual pipeline designer (Snap Studio) with AI-driven suggestions (Iris) for mapping and transformations.
- Serverless execution with autoscaling and multi-cloud support (AWS, Azure, GCP).
- Supports real-time streaming (buses), batch, and IoT/edge integrations.
Cons
- Premium pricing (connector-based, usage-based) can be cost-prohibitive for SMBs.
- Designer interface can become cluttered when pipelines grow large; performance may degrade.
- Limited offline or self-hosted options; fully SaaS-based.
SnapLogic Documentation:
What I like about SnapLogic
SnapLogic’s Iris AI recommendations help build pipelines faster—very helpful for common transformations and connector configurations.
What I dislike about SnapLogic
Pricing is high; smaller teams may not need such a large connector catalog. The UI can be overwhelming with very large pipelines.
What is Weld
Weld is a powerful ETL platform that seamlessly integrates ELT, data transformations, reverse ETL, and AI-assisted features into one user-friendly solution. With its intuitive interface, Weld makes it easy for anyone, regardless of technical expertise, to build and manage data workflows. Known for its premium quality connectors, all built in-house, Weld ensures the highest quality and reliability for its users. It is designed to handle large datasets with near real-time data synchronization, making it ideal for modern data teams that require robust and efficient data integration solutions. Weld also leverages AI to automate repetitive tasks, optimize workflows, and enhance data transformation capabilities, ensuring maximum efficiency and productivity. Users can combine data from a wide variety of sources, including marketing platforms, CRMs, e-commerce platforms like Shopify, APIs, databases, Excel, Google Sheets, and more, providing a single source of truth for all their data.
Pros
- Premium quality connectors and reliability
- User-friendly and easy to set up
- AI assistant
- Very competitive and easy-to-understand pricing model
- Reverse ETL option
- Lineage, orchestration, and workflow features
- Advanced transformation and SQL modeling capabilities
- Ability to handle large datasets and near real-time data sync
- Combines data from a wide range of sources for a single source of truth
Cons
- Requires some technical knowledge around data warehousing and SQL
- Limited features for advanced data teams
A reviewer on G2 said:
What I like about Weld
First and foremost, Weld is incredibly user-friendly. The graphical interface is intuitive, which makes it easy to build data workflows quickly and efficiently. Even with little experience in SQL and pipeline management, we found that Weld was straightforward and easy to use. What really impressed me, however, was Weld's flexibility. It was able to handle data from a wide variety of sources, including SQL databases, Google Sheets, and even APIs. The solution also allowed us to customize my data transformations in a way that best suited my needs. Whether I needed to clean data, join tables, or aggregate data, Weld had the necessary tools to accomplish the task. Weld's performance was also exceptional. I was able to run large-scale ETL jobs quickly and efficiently, with minimal downtime via a Snowflake instance and visualization via own-hosted Metabase. The solution's scalability meant that I could process more data without any issues. Another standout feature of Weld was its support. I never felt lost or unsure about how to use a particular feature, as the support team was always quick to respond to any questions or concerns that I had. Overall, I highly recommend Weld as an ETL solution. Its user-friendliness, flexibility, performance, and support make it an excellent choice for anyone looking to streamline their data integration processes. I will definitely be using Weld for all my ETL needs going forward.
What I dislike about Weld
Weld is still limited to a certain number of integrations - although the team is super interested to hear if you need custom integrations.
Segment vs SnapLogic: Ease of Use and User Interface
Segment
Segment is easy to set up and use, offering real-time data integration and advanced features for managing customer data, making it a great choice for businesses focusing on customer data platforms.
SnapLogic
SnapLogic’s Snap Studio is a React-based canvas where users drag Snaps (pre-built connectors or transforms) into pipelines. Iris AI suggests mappings and transformations, reducing manual work. However, very large pipelines can slow down.
Segment vs SnapLogic: Pricing Transparency and Affordability
Segment
Segment can quickly become very expensive, especially for smaller businesses, due to its pricing model based on the number of visitors and advanced features.
SnapLogic
SnapLogic’s pricing is typically $50k+ per year for moderate usage; connectors and runtime costs can add up. Large enterprises benefit from the wide connector catalog and AI features, but SMBs may find it expensive relative to needs.
Segment vs SnapLogic: Comprehensive Feature Set
Segment
The platform provides robust real-time data integration capabilities and is heavily skewed towards sales and marketing platforms, making it ideal for businesses with a strong focus on customer data.
SnapLogic
Features include: over 500 Snaps, real-time streaming, batch pipelines, AI-driven pipeline recommendations, multi-cloud deployment, built-in data quality, API management, and robust monitoring/alerting.
Segment vs SnapLogic: Flexibility and Customization
Segment
Segment offers limited flexibility for use outside of customer data and event tracking, with customization options that can be challenging for more complex requirements.
SnapLogic
SnapLogic allows custom Snaps to be written in Node.js or Python, enabling bespoke connectors or transforms. Pipelines can be parameterized, embedded into CI/CD, and triggered via REST APIs. However, no self-hosted runtime—is fully SaaS.
Summary of Segment vs SnapLogic vs Weld
| Weld | Segment | SnapLogic | |
|---|---|---|---|
| Connectors | 200++ | 300+ | 500+ |
| Price | $99 / Unlimited usage | $120/month 10,000 visitors | Subscription (connector & usage-based; starts ~$50k/year) |
| Free tier | No | Yes | No |
| Location | EU | US | San Mateo, CA, USA |
| Extract data (ETL) | Yes | Yes | Yes |
| Sync data to HubSpot, Salesforce, Klaviyo, Excel etc. (reverse ETL) | Yes | Yes | Yes |
| Transformations | Yes | No | Yes |
| AI Assistant | Yes | No | Yes |
| On-Premise | No | No | No |
| Orchestration | Yes | No | Yes |
| Lineage | Yes | No | Yes |
| Version control | Yes | No | Yes |
| Load data to and from Excel | Yes | No | Yes |
| Load data to and from Google Sheets | Yes | No | Yes |
| Two-Way Sync | Yes | No | Yes |
| dbt Core Integration | Yes | Yes | No |
| dbt Cloud Integration | Yes | No | No |
| OpenAPI / Developer API | Yes | Yes | Yes |
| G2 Rating | 4.8 | 4.6 | 4.4 |
Conclusion
You’re comparing Segment, SnapLogic, Weld. Each of these tools has its own strengths:
- Segment: the platform provides robust real-time data integration capabilities and is heavily skewed towards sales and marketing platforms, making it ideal for businesses with a strong focus on customer data.. segment can quickly become very expensive, especially for smaller businesses, due to its pricing model based on the number of visitors and advanced features..
- SnapLogic: features include: over 500 snaps, real-time streaming, batch pipelines, ai-driven pipeline recommendations, multi-cloud deployment, built-in data quality, api management, and robust monitoring/alerting. . snaplogic’s pricing is typically $50k+ per year for moderate usage; connectors and runtime costs can add up. large enterprises benefit from the wide connector catalog and ai features, but smbs may find it expensive relative to needs. .
- Weld: weld integrates elt, data transformations, and reverse etl all within one platform. it also provides advanced features such as data lineage, orchestration, workflow management, and an ai assistant, which helps in automating repetitive tasks and optimizing workflows.. weld offers a straightforward and competitive pricing model, starting at $99 for 2 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises..
