Comparing Rows.com with Windsor.ai and Weld
Carolina Russ5 min read
What is Rows.com
Rows.com is a next-generation spreadsheet platform that natively integrates with hundreds of SaaS APIs, databases, and BI tools. It automates data imports (ELT) directly into your spreadsheet, lets you build dashboards and reports, and supports scripting and automation—all inside a familiar spreadsheet interface.
Pros
- Native connectors to 500+ SaaS tools (partnerships with major APIs)
- Automates ELT directly into the spreadsheet—no separate pipeline to maintain
- Built-in charting, collaboration, and dashboard capabilities
- Supports JavaScript and Python formulas for advanced automation
- Free plan available with core features
Cons
- Heavy API-dependent sheets can lag when importing large datasets
- Some enterprise connectors and advanced automations require paid plans
- Not designed for full data-warehouse scale—best for mid-size data tables
From Rows.com user reviews:
What I like about Rows.com
Rows makes it incredibly easy to pull in data from our marketing, sales, and finance tools without writing a single line of code.
What I dislike about Rows.com
While powerful, complex workflows can become slow if too many API calls are chained together in a single sheet.
What is Windsor.ai
Windsor.ai is a data integration platform focused on providing marketing analytics and attribution models. It allows businesses to connect and integrate data from various marketing channels into a single source of truth, enabling advanced data-driven decision-making and optimization of marketing spend. The platform supports a wide range of data connectors, making it versatile for different marketing needs.
Pros
- Advanced marketing analytics and attribution models
- Wide range of data connectors
- Centralized data for better decision-making
- User-friendly interface
- Flexible integration with various marketing tools
Cons
- Steeper learning curve for advanced features
- Can be pricey for smaller teams
- Customization can be complex
A reviewer on Capterra:
What I like about Windsor.ai
Windsor.ai has significantly improved our marketing analytics by giving us a complete view of our performance across all channels. The attribution models are a game-changer for optimizing our ad spend.
What I dislike about Windsor.ai
What is Weld
Weld is a powerful ETL platform that seamlessly integrates ELT, data transformations, reverse ETL, and AI-assisted features into one user-friendly solution. With its intuitive interface, Weld makes it easy for anyone, regardless of technical expertise, to build and manage data workflows. Known for its premium quality connectors, all built in-house, Weld ensures the highest quality and reliability for its users. It is designed to handle large datasets with near real-time data synchronization, making it ideal for modern data teams that require robust and efficient data integration solutions. Weld also leverages AI to automate repetitive tasks, optimize workflows, and enhance data transformation capabilities, ensuring maximum efficiency and productivity. Users can combine data from a wide variety of sources, including marketing platforms, CRMs, e-commerce platforms like Shopify, APIs, databases, Excel, Google Sheets, and more, providing a single source of truth for all their data.
Pros
- Premium quality connectors and reliability
- User-friendly and easy to set up
- AI assistant
- Very competitive and easy-to-understand pricing model
- Reverse ETL option
- Lineage, orchestration, and workflow features
- Advanced transformation and SQL modeling capabilities
- Ability to handle large datasets and near real-time data sync
- Combines data from a wide range of sources for a single source of truth
Cons
- Requires some technical knowledge around data warehousing and SQL
- Limited features for advanced data teams
A reviewer on G2 said:
What I like about Weld
First and foremost, Weld is incredibly user-friendly. The graphical interface is intuitive, which makes it easy to build data workflows quickly and efficiently. Even with little experience in SQL and pipeline management, we found that Weld was straightforward and easy to use. What really impressed me, however, was Weld's flexibility. It was able to handle data from a wide variety of sources, including SQL databases, Google Sheets, and even APIs. The solution also allowed us to customize my data transformations in a way that best suited my needs. Whether I needed to clean data, join tables, or aggregate data, Weld had the necessary tools to accomplish the task. Weld's performance was also exceptional. I was able to run large-scale ETL jobs quickly and efficiently, with minimal downtime via a Snowflake instance and visualization via own-hosted Metabase. The solution's scalability meant that I could process more data without any issues. Another standout feature of Weld was its support. I never felt lost or unsure about how to use a particular feature, as the support team was always quick to respond to any questions or concerns that I had. Overall, I highly recommend Weld as an ETL solution. Its user-friendliness, flexibility, performance, and support make it an excellent choice for anyone looking to streamline their data integration processes. I will definitely be using Weld for all my ETL needs going forward.
What I dislike about Weld
Weld is still limited to a certain number of integrations - although the team is super interested to hear if you need custom integrations.
Rows.com vs Windsor.ai: Ease of Use and User Interface
Rows.com
Rows.com feels like a modern spreadsheet but with built-in API connectors. Non-technical users can browse pre-built integrations, while power users can script custom workflows in JavaScript or Python.
Windsor.ai
Windsor.ai provides a user-friendly interface, particularly useful for marketing teams needing advanced analytics and attribution models. However, advanced features may require a steeper learning curve.
Rows.com vs Windsor.ai: Pricing Transparency and Affordability
Rows.com
A free tier covers most basic import needs. Paid plans start at $39/user/month for Pro, which unlocks advanced integrations, higher API quotas, and dedicated support. Enterprise pricing is custom.
Windsor.ai
Windsor.ai's pricing can be high for smaller teams, especially given its advanced capabilities. However, it provides strong value for businesses needing comprehensive marketing analytics.
Rows.com vs Windsor.ai: Comprehensive Feature Set
Rows.com
Rows.com offers ELT connectors, in-sheet data transformations (via formulas or scripts), scheduling/automation, native charting and dashboards, real-time collaboration, and Jira/Slack notifications. It bridges spreadsheet flexibility with ETL and BI tooling.
Windsor.ai
The platform offers a wide range of data connectors and advanced marketing analytics, making it versatile for different marketing needs and enabling data-driven decision-making.
Rows.com vs Windsor.ai: Flexibility and Customization
Rows.com
Users can write custom JavaScript/Python functions directly in cells, chain API calls across sheets, and build automated workflows (e.g., “every morning, pull this data and send a Slack alert”). It’s highly customizable for spreadsheet-centric data work.
Windsor.ai
Windsor.ai offers flexible integration with various marketing tools, but customization can be complex, particularly for users unfamiliar with advanced data operations.
Summary of Rows.com vs Windsor.ai vs Weld
| Weld | Rows.com | Windsor.ai | |
|---|---|---|---|
| Connectors | 200++ | + | 300+ |
| Price | €99 / Unlimited usage | Free / starts at $39/user/mo for Pro | €499 / month |
| Free tier | No | Yes | Yes |
| Location | EU | US | CH |
| Extract data (ETL) | Yes | Yes | Yes |
| Sync data to HubSpot, Salesforce, Klaviyo, Excel etc. (reverse ETL) | Yes | No | Yes |
| Transformations | Yes | Yes | Yes |
| AI Assistant | Yes | No | No |
| On-Premise | No | No | No |
| Orchestration | Yes | Yes | No |
| Lineage | Yes | No | No |
| Version control | Yes | No | No |
| Load data to and from Excel | Yes | Yes | No |
| Load data to and from Google Sheets | Yes | Yes | No |
| Two-Way Sync | Yes | No | No |
| dbt Core Integration | Yes | No | No |
| dbt Cloud Integration | Yes | No | No |
| OpenAPI / Developer API | Yes | No | No |
| G2 Rating | 4.8 | 4.7 |
Conclusion
You’re comparing Rows.com, Windsor.ai, Weld. Each of these tools has its own strengths:
- Rows.com: rows.com offers elt connectors, in-sheet data transformations (via formulas or scripts), scheduling/automation, native charting and dashboards, real-time collaboration, and jira/slack notifications. it bridges spreadsheet flexibility with etl and bi tooling.. a free tier covers most basic import needs. paid plans start at $39/user/month for pro, which unlocks advanced integrations, higher api quotas, and dedicated support. enterprise pricing is custom..
- Windsor.ai: the platform offers a wide range of data connectors and advanced marketing analytics, making it versatile for different marketing needs and enabling data-driven decision-making.. windsor.ai's pricing can be high for smaller teams, especially given its advanced capabilities. however, it provides strong value for businesses needing comprehensive marketing analytics..
- Weld: weld integrates elt, data transformations, and reverse etl all within one platform. it also provides advanced features such as data lineage, orchestration, workflow management, and an ai assistant, which helps in automating repetitive tasks and optimizing workflows.. weld offers a straightforward and competitive pricing model, starting at €99 for 2 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises..
