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Comparing Rows.com with Stitch and Weld

Carolina Russ
Carolina Russ6 min read
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What is Rows.com

Rows.com is a next-generation spreadsheet platform that natively integrates with hundreds of SaaS APIs, databases, and BI tools. It automates data imports (ELT) directly into your spreadsheet, lets you build dashboards and reports, and supports scripting and automation—all inside a familiar spreadsheet interface.

Pros

  • Native connectors to 500+ SaaS tools (partnerships with major APIs)
  • Automates ELT directly into the spreadsheet—no separate pipeline to maintain
  • Built-in charting, collaboration, and dashboard capabilities
  • Supports JavaScript and Python formulas for advanced automation
  • Free plan available with core features

Cons

  • Heavy API-dependent sheets can lag when importing large datasets
  • Some enterprise connectors and advanced automations require paid plans
  • Not designed for full data-warehouse scale—best for mid-size data tables

From Rows.com user reviews:

What I like about Rows.com

Rows makes it incredibly easy to pull in data from our marketing, sales, and finance tools without writing a single line of code.

What I dislike about Rows.com

While powerful, complex workflows can become slow if too many API calls are chained together in a single sheet.
Read full review

What is Stitch

Acquired by Talend in 2018, Stitch Data is a cloud open-source and developer-focused ELT platform that offers no-code connectors to bring data into your warehouse. Stitch offers compatibility with a broad range of data sources and destinations. It also enables customers to construct new sources based on Singer's standards, an open-source toolkit designed for scriptwriting.

Pros

  • Easy to setup and use
  • A cost-friendly pricing model that's easy to understand and based on usage
  • Integrates with Talend
  • Includes transformations with JSON
  • Fully managed no-code ELT data pipelines

Cons

  • Require deep technical knowledge to get full value out of the platform
  • The quality can vary a lot between different connectors as they are not maintained by Stitch
  • Depends on the Singer open source framework which can break without notice

A reviewer on Gartner said::

What I like about Stitch

Stitch is an affordable tool for bringing data "as is" from the various data sources (Google Ads, Salesforce or even MySQL) to a data warehouse (Redshift, Snowflake, BigQuery, etc.)

What I dislike about Stitch

Read full review

What is Weld

Weld is a powerful ETL platform that seamlessly integrates ELT, data transformations, reverse ETL, and AI-assisted features into one user-friendly solution. With its intuitive interface, Weld makes it easy for anyone, regardless of technical expertise, to build and manage data workflows. Known for its premium quality connectors, all built in-house, Weld ensures the highest quality and reliability for its users. It is designed to handle large datasets with near real-time data synchronization, making it ideal for modern data teams that require robust and efficient data integration solutions. Weld also leverages AI to automate repetitive tasks, optimize workflows, and enhance data transformation capabilities, ensuring maximum efficiency and productivity. Users can combine data from a wide variety of sources, including marketing platforms, CRMs, e-commerce platforms like Shopify, APIs, databases, Excel, Google Sheets, and more, providing a single source of truth for all their data.

Pros

  • Premium quality connectors and reliability
  • User-friendly and easy to set up
  • AI assistant
  • Very competitive and easy-to-understand pricing model
  • Reverse ETL option
  • Lineage, orchestration, and workflow features
  • Advanced transformation and SQL modeling capabilities
  • Ability to handle large datasets and near real-time data sync
  • Combines data from a wide range of sources for a single source of truth

Cons

  • Requires some technical knowledge around data warehousing and SQL
  • Limited features for advanced data teams

A reviewer on G2 said:

What I like about Weld

First and foremost, Weld is incredibly user-friendly. The graphical interface is intuitive, which makes it easy to build data workflows quickly and efficiently. Even with little experience in SQL and pipeline management, we found that Weld was straightforward and easy to use. What really impressed me, however, was Weld's flexibility. It was able to handle data from a wide variety of sources, including SQL databases, Google Sheets, and even APIs. The solution also allowed us to customize my data transformations in a way that best suited my needs. Whether I needed to clean data, join tables, or aggregate data, Weld had the necessary tools to accomplish the task. Weld's performance was also exceptional. I was able to run large-scale ETL jobs quickly and efficiently, with minimal downtime via a Snowflake instance and visualization via own-hosted Metabase. The solution's scalability meant that I could process more data without any issues. Another standout feature of Weld was its support. I never felt lost or unsure about how to use a particular feature, as the support team was always quick to respond to any questions or concerns that I had. Overall, I highly recommend Weld as an ETL solution. Its user-friendliness, flexibility, performance, and support make it an excellent choice for anyone looking to streamline their data integration processes. I will definitely be using Weld for all my ETL needs going forward.

What I dislike about Weld

Weld is still limited to a certain number of integrations - although the team is super interested to hear if you need custom integrations.
Read full review

Feature-by-Feature Comparison

Ease of Use & Interface

Rows.com

Rows.com feels like a modern spreadsheet but with built-in API connectors. Non-technical users can browse pre-built integrations, while power users can script custom workflows in JavaScript or Python.

Stitch

Stitch is relatively easy to set up and use, offering no-code connectors and an affordable pricing model, but users may need deep technical knowledge to leverage its full potential.

Pricing & Affordability

Rows.com

A free tier covers most basic import needs. Paid plans start at $39/user/month for Pro, which unlocks advanced integrations, higher API quotas, and dedicated support. Enterprise pricing is custom.

Stitch

Stitch's pricing model is cost-friendly and based on usage, making it accessible for many users. However, costs can increase if data volumes grow significantly.

Feature Set

Rows.com

Rows.com offers ELT connectors, in-sheet data transformations (via formulas or scripts), scheduling/automation, native charting and dashboards, real-time collaboration, and Jira/Slack notifications. It bridges spreadsheet flexibility with ETL and BI tooling.

Stitch

Stitch offers fully managed no-code ELT data pipelines and integrates with Talend, but relies heavily on the Singer open-source framework, which can be less stable.

Flexibility & Customization

Rows.com

Users can write custom JavaScript/Python functions directly in cells, chain API calls across sheets, and build automated workflows (e.g., “every morning, pull this data and send a Slack alert”). It’s highly customizable for spreadsheet-centric data work.

Stitch

Stitch is designed for simplicity and ease of use, but customization is limited and dependent on the capabilities of the open-source Singer framework.

Summary of Rows.com vs Stitch vs Weld

WeldRows.comStitch
Connectors200++140+
Price$79 / No data volume limitsFree / starts at $39/user/mo for Pro$100 / 5M rows
Free tierNoYesYes
LocationEUUSUS
Extract data (ETL)YesYesYes
Sync data to HubSpot, Salesforce, Klaviyo, Excel etc. (reverse ETL)YesNoNo
TransformationsYesYesYes
AI AssistantYesNoNo
On-PremiseNoNoNo
OrchestrationYesYesNo
LineageYesNoNo
Version controlYesNoNo
Load data to and from ExcelYesYesNo
Load data to and from Google SheetsYesYesNo
Two-Way SyncYesNoNo
dbt Core IntegrationYesNoYes
dbt Cloud IntegrationYesNoNo
OpenAPI / Developer APIYesNoYes
G2 Rating4.84.5

Conclusion

You’re comparing Rows.com, Stitch, Weld. Each of these tools has its own strengths:

  • Rows.comrows.com offers elt connectors, in-sheet data transformations (via formulas or scripts), scheduling/automation, native charting and dashboards, real-time collaboration, and jira/slack notifications. it bridges spreadsheet flexibility with etl and bi tooling.a free tier covers most basic import needs. paid plans start at $39/user/month for pro, which unlocks advanced integrations, higher api quotas, and dedicated support. enterprise pricing is custom..
  • Stitchstitch offers fully managed no-code elt data pipelines and integrates with talend, but relies heavily on the singer open-source framework, which can be less stable.stitch's pricing model is cost-friendly and based on usage, making it accessible for many users. however, costs can increase if data volumes grow significantly..
  • Weldweld integrates elt, data transformations, and reverse etl all within one platform. it also provides advanced features such as data lineage, orchestration, workflow management, and an ai assistant, which helps in automating repetitive tasks and optimizing workflows.weld offers a straightforward and competitive pricing model, starting at $99 for 2 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises..
Review the detailed sections above—connectors, pricing, feature set, and integrations—and choose the one that best matches your technical expertise, budget, and use cases.

Want to try a better alternative? Try Weld for free today.