What I like about Rows.com
“Creating tables from Excel or Google Sheets imports is incredible. Creating charts and visuals in just a few clicks and navigating your workspace is PERFECT.”
Comparing Rows.com with SnapLogic and Weld
You’re comparing Rows.com vs SnapLogic vs Weld. Explore how they differ on connectors, pricing, and features. 
Loved by data teams from around the world
Weld vs Rows.com vs SnapLogic
| Weld | Rows.com | SnapLogic | |
|---|---|---|---|
| Connectors | 200+ | — | 500+ |
| Price | $99 / 5M Active Rows | Free / starts at $39/user/mo for Pro | Subscription (connector & usage-based; starts ~$50k/year) |
| Free tier | |||
| Location | EU | US | San Mateo, CA, USA |
| Extract data (ETL) | |||
| Sync to HubSpot, Salesforce, Klaviyo, Excel (reverse ETL) | |||
| Transformations | |||
| AI Assistant | |||
| On-Premise | |||
| Orchestration | |||
| Lineage | |||
| Version control | |||
| Load to/from Excel | Yes (via Snaps) | ||
| Load to/from Google Sheets | Yes (Google Sheets Snap) | ||
| Two-Way Sync | |||
| dbt Core Integration | |||
| dbt Cloud Integration | |||
| OpenAPI / Developer API | |||
| G2 rating | 4.8 | — | 4.4 |
Overview
Rows.com in Short
Rows.com is a next-generation spreadsheet platform that natively integrates with hundreds of SaaS APIs, databases, and BI tools. It automates data imports (ELT) directly into your spreadsheet, lets you build dashboards and reports, and supports scripting and automation—all inside a familiar spreadsheet interface.
Pros
Native connectors to 500+ SaaS tools (partnerships with major APIs)
Automates ELT directly into the spreadsheet—no separate pipeline to maintain
Built-in charting, collaboration, and dashboard capabilities
Supports JavaScript and Python formulas for advanced automation
Free plan available with core features
Cons
Heavy API-dependent sheets can lag when importing large datasets
Some enterprise connectors and advanced automations require paid plans
Not designed for full data-warehouse scale—best for mid-size data tables
Reviews & Quotes
Rows.com review on G2:
What I dislike about Rows.com
“The basic dashboard is not very clear. Need to understand the features and divide screens to jump between spaces.”
Overview
SnapLogic in Short
SnapLogic is an Integration Platform as a Service (iPaaS) offering ETL, ELT, and application integration via a visual “Snap” architecture. It includes over 500 Snap connectors for SaaS, on-premises, and big data sources. Pipelines are designed in a drag-and-drop interface (Snap Studio) and executed on a managed platform with autoscaling. SnapLogic also provides AI-driven suggestion features (SnapLogic Iris) to accelerate pipeline creation.
Pros
500+ Snap connectors covering SaaS, databases, big data, and on-prem sources.
Visual pipeline designer (Snap Studio) with AI-driven suggestions (Iris) for mapping and transformations.
Serverless execution with autoscaling and multi-cloud support (AWS, Azure, GCP).
Supports real-time streaming (buses), batch, and IoT/edge integrations.
Cons
Premium pricing (connector-based, usage-based) can be cost-prohibitive for SMBs.
Designer interface can become cluttered when pipelines grow large; performance may degrade.
Limited offline or self-hosted options; fully SaaS-based.
Reviews & Quotes
Gartner Peer Review:
What I like about SnapLogic
“Overall i was able to create pipelines required easily to migrate and fill data manually, which helped me a lot and improved my performance.”
What I dislike about SnapLogic
“During development random bugs are appearing and there is missmatch with documentation”
Overview
Weld in Short
Weld is a powerful ETL platform that seamlessly integrates ELT, data transformations, reverse ETL, and AI-assisted features into one user-friendly solution. With its intuitive interface, Weld makes it easy for anyone, regardless of technical expertise, to build and manage data workflows. Known for its premium quality connectors, all built in-house, Weld ensures the highest quality and reliability for its users. It is designed to handle large datasets with near real-time data synchronization, making it ideal for modern data teams that require robust and efficient data integration solutions. Weld also leverages AI to automate repetitive tasks, optimize workflows, and enhance data transformation capabilities, ensuring maximum efficiency and productivity. Users can combine data from a wide variety of sources, including marketing platforms, CRMs, e-commerce platforms like Shopify, APIs, databases, Excel, Google Sheets, and more, providing a single source of truth for all their data.
Pros
Lineage, orchestration, and workflow features
Ability to handle large datasets and near real-time data sync
ETL + reverse ETL in one
User-friendly and easy to set up
Flat monthly pricing model
200+ connectors (Shopify, HubSpot, etc.)
AI assistant
Cons
Requires some technical knowledge around data warehousing and SQL
Limited features for advanced data teams
Focused on cloud data warehouses
Reviews & Quotes
A reviewer on G2 said:
What I like about Weld
What I dislike about Weld
“Weld is still limited to a certain number of integrations - although the team is super interested to hear if you need custom integrations.”
Feature-by-Feature Comparison
Feature
Rows.com
SnapLogic
Weld
Feature
Rows.com
SnapLogic
Weld
Ease of Use & Interface
Side-by-side
Rows.com
Rows.com feels like a modern spreadsheet but with built-in API connectors. Non-technical users can browse pre-built integrations, while power users can script custom workflows in JavaScript or Python.
SnapLogic
SnapLogic’s Snap Studio is a React-based canvas where users drag Snaps (pre-built connectors or transforms) into pipelines. Iris AI suggests mappings and transformations, reducing manual work. However, very large pipelines can slow down.
Weld
Weld is highly praised for its user-friendly interface and intuitive design, which allows even users with minimal SQL experience to manage data workflows efficiently. This makes it an excellent choice for smaller data teams or businesses without extensive technical resources.
Ease of Use & Interface
Side-by-side
Rows.com feels like a modern spreadsheet but with built-in API connectors. Non-technical users can browse pre-built integrations, while power users can script custom workflows in JavaScript or Python.
SnapLogic’s Snap Studio is a React-based canvas where users drag Snaps (pre-built connectors or transforms) into pipelines. Iris AI suggests mappings and transformations, reducing manual work. However, very large pipelines can slow down.
Weld is highly praised for its user-friendly interface and intuitive design, which allows even users with minimal SQL experience to manage data workflows efficiently. This makes it an excellent choice for smaller data teams or businesses without extensive technical resources.
Pricing & Affordability
Side-by-side
Rows.com
A free tier covers most basic import needs. Paid plans start at $39/user/month for Pro, which unlocks advanced integrations, higher API quotas, and dedicated support. Enterprise pricing is custom.
SnapLogic
SnapLogic’s pricing is typically $50k+ per year for moderate usage; connectors and runtime costs can add up. Large enterprises benefit from the wide connector catalog and AI features, but SMBs may find it expensive relative to needs.
Weld
Weld offers a straightforward and competitive pricing model, starting at $79 for 5 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises.
Pricing & Affordability
Side-by-side
A free tier covers most basic import needs. Paid plans start at $39/user/month for Pro, which unlocks advanced integrations, higher API quotas, and dedicated support. Enterprise pricing is custom.
SnapLogic’s pricing is typically $50k+ per year for moderate usage; connectors and runtime costs can add up. Large enterprises benefit from the wide connector catalog and AI features, but SMBs may find it expensive relative to needs.
Weld offers a straightforward and competitive pricing model, starting at $79 for 5 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises.
Feature Set
Side-by-side
Rows.com
Rows.com offers ELT connectors, in-sheet data transformations (via formulas or scripts), scheduling/automation, native charting and dashboards, real-time collaboration, and Jira/Slack notifications. It bridges spreadsheet flexibility with ETL and BI tooling.
SnapLogic
Features include: over 500 Snaps, real-time streaming, batch pipelines, AI-driven pipeline recommendations, multi-cloud deployment, built-in data quality, API management, and robust monitoring/alerting.
Weld
Weld integrates ELT, data transformations, and reverse ETL all within one platform. It also provides advanced features such as data lineage, orchestration, workflow management, and an AI assistant, which helps in automating repetitive tasks and optimizing workflows.
Feature Set
Side-by-side
Rows.com offers ELT connectors, in-sheet data transformations (via formulas or scripts), scheduling/automation, native charting and dashboards, real-time collaboration, and Jira/Slack notifications. It bridges spreadsheet flexibility with ETL and BI tooling.
Features include: over 500 Snaps, real-time streaming, batch pipelines, AI-driven pipeline recommendations, multi-cloud deployment, built-in data quality, API management, and robust monitoring/alerting.
Weld integrates ELT, data transformations, and reverse ETL all within one platform. It also provides advanced features such as data lineage, orchestration, workflow management, and an AI assistant, which helps in automating repetitive tasks and optimizing workflows.
Flexibility & Customization
Side-by-side
Rows.com
Users can write custom JavaScript/Python functions directly in cells, chain API calls across sheets, and build automated workflows (e.g., “every morning, pull this data and send a Slack alert”). It’s highly customizable for spreadsheet-centric data work.
SnapLogic
SnapLogic allows custom Snaps to be written in Node.js or Python, enabling bespoke connectors or transforms. Pipelines can be parameterized, embedded into CI/CD, and triggered via REST APIs. However, no self-hosted runtime—is fully SaaS.
Weld
Weld offers advanced SQL modeling and transformations directly within its platform with the help of AI, providing users with unparalleled control and flexibility over their data. Leveraging its powerful AI capabilities, Weld automates repetitive tasks and optimizes data workflows, allowing teams to focus on getting value and insights. Additionally, Weld's custom connector framework enables users to build connectors to any API, making it easy to integrate new data sources and tailor data pipelines to meet specific business needs. This flexibility is particularly beneficial for teams looking to customize their data integration processes extensively and maximize the utility of their data without needing external tools.
Flexibility & Customization
Side-by-side
Users can write custom JavaScript/Python functions directly in cells, chain API calls across sheets, and build automated workflows (e.g., “every morning, pull this data and send a Slack alert”). It’s highly customizable for spreadsheet-centric data work.
SnapLogic allows custom Snaps to be written in Node.js or Python, enabling bespoke connectors or transforms. Pipelines can be parameterized, embedded into CI/CD, and triggered via REST APIs. However, no self-hosted runtime—is fully SaaS.
Weld offers advanced SQL modeling and transformations directly within its platform with the help of AI, providing users with unparalleled control and flexibility over their data. Leveraging its powerful AI capabilities, Weld automates repetitive tasks and optimizes data workflows, allowing teams to focus on getting value and insights. Additionally, Weld's custom connector framework enables users to build connectors to any API, making it easy to integrate new data sources and tailor data pipelines to meet specific business needs. This flexibility is particularly beneficial for teams looking to customize their data integration processes extensively and maximize the utility of their data without needing external tools.
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