What I like about Improvado
“Improvado has been surprisingly easy to use. Within just a few clicks we have been able to integrate all our media platforms into our datalake. The numerous in-depth guides make this process very easy.”
You’re comparing Improvado vs Qlik Replicate vs Weld. Explore how they differ on connectors, pricing, and features.


Loved by data teams from around the world
| Weld | Improvado | Qlik Replicate | |
|---|---|---|---|
| Connectors | 200+ | 500+ | 100+ |
| Price | $99 / 5M Active Rows | Custom | Subscription/perpetual license (custom quotes; six-figure enterprise costs) |
| Free tier | |||
| Location | EU | US | King of Prussia, PA, USA (Qlik HQ) |
| Extract data (ETL) | |||
| Sync to HubSpot, Salesforce, Klaviyo, Excel (reverse ETL) | |||
| Transformations | |||
| AI Assistant | |||
| On-Premise | |||
| Orchestration | |||
| Lineage | |||
| Version control | |||
| Load to/from Excel | |||
| Load to/from Google Sheets | |||
| Two-Way Sync | |||
| dbt Core Integration | |||
| dbt Cloud Integration | |||
| OpenAPI / Developer API | |||
| G2 rating | 4.8 | 4.5 | 4.7 |
Overview
Improvado is a cloud-based data platform that helps businesses automate their data management and reporting. It connects to a wide range of data sources, including marketing platforms, CRM systems, and e-commerce platforms, and allows users to blend and transform their data to create a single source of truth.

Easy to use
Great support and onboarding
Automation features
Flexibility
Great for agencies with multiple accounts
Expensive, especially for large data volumes
Learning curve
Limited features
Limited integrations
A reviewer on G2:
“Improvado has been surprisingly easy to use. Within just a few clicks we have been able to integrate all our media platforms into our datalake. The numerous in-depth guides make this process very easy.”
Overview
Qlik Replicate (formerly Attunity) is a change data capture (CDC) and replication platform that moves data in real-time from databases, mainframes, and cloud sources into data warehouses, data lakes, and analytics platforms. It provides a graphical UI to configure replication tasks, automated schema change handling, and supports a wide range of sources (Oracle, SQL Server, DB2, MongoDB) and targets (Snowflake, Redshift, BigQuery, Kafka).

High-performance CDC with minimal source impact; supports heterogeneous sources and targets.
Automated schema change handling—table/column additions in source auto-reflected in target.
GUI-based configuration for tasks, monitoring dashboards, and robust error handling.
Cloud-native or on-prem installations; integrates with Qlik’s broader ecosystem (e.g., Qlik Sense).
No built-in ELT/transformations—only replication. Users need a separate tool for data transformations.
Enterprise pricing (per-core licensing) can be high, particularly for large-scale replication across many tables.
Learning curve for setting up advanced replication scenarios (e.g., multi-target replication, filters).
Gartner Peer Review:
“Meets data replication needs. Ability to 'read once write many' i.e. fork out data to multiple targets is a major plus.”
“Vendor need to work on enhancing capabilities e.g. Enabling additional ...”
Overview
Weld is a powerful ETL platform that seamlessly integrates ELT, data transformations, reverse ETL, and AI-assisted features into one user-friendly solution. With its intuitive interface, Weld makes it easy for anyone, regardless of technical expertise, to build and manage data workflows. Known for its premium quality connectors, all built in-house, Weld ensures the highest quality and reliability for its users. It is designed to handle large datasets with near real-time data synchronization, making it ideal for modern data teams that require robust and efficient data integration solutions. Weld also leverages AI to automate repetitive tasks, optimize workflows, and enhance data transformation capabilities, ensuring maximum efficiency and productivity. Users can combine data from a wide variety of sources, including marketing platforms, CRMs, e-commerce platforms like Shopify, APIs, databases, Excel, Google Sheets, and more, providing a single source of truth for all their data.
Lineage, orchestration, and workflow features
Ability to handle large datasets and near real-time data sync
ETL + reverse ETL in one
User-friendly and easy to set up
Flat monthly pricing model
200+ connectors (Shopify, HubSpot, etc.)
AI assistant
Requires some technical knowledge around data warehousing and SQL
Limited features for advanced data teams
Focused on cloud data warehouses
A reviewer on G2 said:
“Weld is still limited to a certain number of integrations - although the team is super interested to hear if you need custom integrations.”




Side-by-side

Improvado is known for its ease of use and strong support, making it a good choice for businesses looking to integrate multiple media platforms with minimal effort.

The Qlik Replicate UI provides wizards to create replication tasks quickly, monitors latency and throughput, and auto-detects schema changes. Setup for common CDC tasks is straightforward, but advanced filtering and tuning require expertise.
Weld is highly praised for its user-friendly interface and intuitive design, which allows even users with minimal SQL experience to manage data workflows efficiently. This makes it an excellent choice for smaller data teams or businesses without extensive technical resources.
Side-by-side
Improvado is known for its ease of use and strong support, making it a good choice for businesses looking to integrate multiple media platforms with minimal effort.
The Qlik Replicate UI provides wizards to create replication tasks quickly, monitors latency and throughput, and auto-detects schema changes. Setup for common CDC tasks is straightforward, but advanced filtering and tuning require expertise.
Weld is highly praised for its user-friendly interface and intuitive design, which allows even users with minimal SQL experience to manage data workflows efficiently. This makes it an excellent choice for smaller data teams or businesses without extensive technical resources.
Side-by-side

Improvado's pricing is custom, which can be expensive depending on data volumes, making it less accessible for small businesses but valuable for larger enterprises with extensive data needs.

The licensing model is per-engine/core, often starting at $50k+/year for smaller environments. While expensive, the high reliability and low-latency replication justify cost for mission-critical use cases.
Weld offers a straightforward and competitive pricing model, starting at $79 for 5 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises.
Side-by-side
Improvado's pricing is custom, which can be expensive depending on data volumes, making it less accessible for small businesses but valuable for larger enterprises with extensive data needs.
The licensing model is per-engine/core, often starting at $50k+/year for smaller environments. While expensive, the high reliability and low-latency replication justify cost for mission-critical use cases.
Weld offers a straightforward and competitive pricing model, starting at $79 for 5 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises.
Side-by-side

Improvado offers automation features and flexibility in data management and reporting, catering well to agencies handling multiple accounts.

Features: CDC-based replication, automated schema drift handling, support for 100+ sources/targets (databases, mainframes, cloud), multi-target replication, and basic transformations (e.g., data type conversions). No deep transformation engine.
Weld integrates ELT, data transformations, and reverse ETL all within one platform. It also provides advanced features such as data lineage, orchestration, workflow management, and an AI assistant, which helps in automating repetitive tasks and optimizing workflows.
Side-by-side
Improvado offers automation features and flexibility in data management and reporting, catering well to agencies handling multiple accounts.
Features: CDC-based replication, automated schema drift handling, support for 100+ sources/targets (databases, mainframes, cloud), multi-target replication, and basic transformations (e.g., data type conversions). No deep transformation engine.
Weld integrates ELT, data transformations, and reverse ETL all within one platform. It also provides advanced features such as data lineage, orchestration, workflow management, and an AI assistant, which helps in automating repetitive tasks and optimizing workflows.
Side-by-side

Improvado provides flexibility in data integration and transformation, but has limited features compared to more comprehensive platforms, which might require additional customization for some use cases.

Users can configure advanced mapping rules, filters, and transformations (limited) via the UI or JSON configs. For deeper transforms, integrate with Qlik Compose or third-party ETL. Qlik Replicate can be automated via CLI and REST API.
Weld offers advanced SQL modeling and transformations directly within its platform with the help of AI, providing users with unparalleled control and flexibility over their data. Leveraging its powerful AI capabilities, Weld automates repetitive tasks and optimizes data workflows, allowing teams to focus on getting value and insights. Additionally, Weld's custom connector framework enables users to build connectors to any API, making it easy to integrate new data sources and tailor data pipelines to meet specific business needs. This flexibility is particularly beneficial for teams looking to customize their data integration processes extensively and maximize the utility of their data without needing external tools.
Side-by-side
Improvado provides flexibility in data integration and transformation, but has limited features compared to more comprehensive platforms, which might require additional customization for some use cases.
Users can configure advanced mapping rules, filters, and transformations (limited) via the UI or JSON configs. For deeper transforms, integrate with Qlik Compose or third-party ETL. Qlik Replicate can be automated via CLI and REST API.
Weld offers advanced SQL modeling and transformations directly within its platform with the help of AI, providing users with unparalleled control and flexibility over their data. Leveraging its powerful AI capabilities, Weld automates repetitive tasks and optimizes data workflows, allowing teams to focus on getting value and insights. Additionally, Weld's custom connector framework enables users to build connectors to any API, making it easy to integrate new data sources and tailor data pipelines to meet specific business needs. This flexibility is particularly beneficial for teams looking to customize their data integration processes extensively and maximize the utility of their data without needing external tools.
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