You’re comparing Weld vs Improvado vs Jitterbit. Explore how they differ on connectors, pricing, and features. 
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| Feature | Weld | Improvado | Jitterbit |
|---|---|---|---|
| Core Platform | |||
| Price | $79 / 5M Active Rows | Custom | Subscription-based (custom quotes; starts ~$25k/year) |
| Free tier | No | No | No |
| Location | DK, (EU) | US | Oakland, CA, USA |
| Connectors & Sync | |||
| Connectors | 200+ | 500+ | 100+ |
| Extract data (ETL) | Yes | Yes | Yes |
| Sync to HubSpot, Salesforce, Klaviyo, Excel (reverse ETL) | Yes | No | Yes |
| Two-Way Sync | Yes | No | Yes |
| Transformations & AI | |||
| Transformations | Yes | Yes | Yes |
| AI Assistant | Yes | Yes | No |
| dbt Core Integration | Yes | No | No |
| dbt Cloud Integration | Yes | No | No |
| Governance & DevOps | |||
| Orchestration | Yes | No | Yes |
| Lineage | Yes | No | No |
| Version control | Yes | No | Yes |
| On-Premise | No | No | Yes |
| OpenAPI / Developer API | Yes | No | Yes |
| Integrations | |||
| Load to/from Excel | Yes | No | Yes (Excel connector) |
| Load to/from Google Sheets | Yes | No | No |
| Ratings | |||
| G2 rating | 4.8 | 4.5 | 4.3 |
Overview
Weld is a unified ELT and data activation platform that combines ingestion, modeling, transformations, orchestration, lineage, and reverse ETL in a single SaaS interface. With premium in-house–built connectors, an intuitive UI, and near real-time syncs, Weld enables both technical and non-technical users to create and manage data workflows efficiently. Weld also includes an AI assistant to support SQL modeling, generate transformations, and streamline repetitive tasks. Teams can ingest data from a wide range of sources—including marketing platforms, CRMs, databases, Google Sheets, Excel, and APIs—into their cloud data warehouse and activate it back into business tools.
Lineage, orchestration, and workflow features included by default
Handles large datasets and near real-time data sync
ELT and reverse ETL in one platform
User-friendly interface with minimal setup required
Flat, predictable monthly pricing model
200+ in-house–built, high-quality connectors
AI assistant for modeling and transformations
Some SQL knowledge is useful for advanced modeling
Optimized for cloud-warehouse workflows (Snowflake, BigQuery, Redshift, etc.)
Feature set is streamlined for modern ELT/activation use cases
A reviewer on G2 said:
Overview
Improvado is an AI-powered marketing analytics platform that automates data integration, transformation, and reporting. It connects to over 500 marketing, sales, and analytics platforms, offering a fully managed data pipeline and AI Agents for campaign governance, insights, and reporting.
500+ pre-built data connectors
Advanced AI Agents for campaign governance and reporting
Supports enterprise-grade transformations
Custom integration with any API via AI sandbox
Managed data warehouses and BI dashboard compatibility
Pricing is custom and may be expensive for small teams
AI Agent features are add-ons
No native Excel or Sheets sync
A reviewer on G2:
“Improvado has been surprisingly easy to use. Within just a few clicks we have been able to integrate all our media platforms into our datalake. The numerous in-depth guides make this process very easy.”
Overview
Jitterbit Harmony is a cloud-based integration platform that supports ETL, ELT, API integration, and application connectivity. Users design integrations—called Jitterpaks—using a visual interface. Jitterbit provides pre-built connectors for SaaS applications such as Salesforce and NetSuite, on-prem databases, and flat files. It also enables real-time API creation from existing data sources and supports transformations using mapping tools, SQL, or scripting.
Pre-built connectors for CRM, ERP, databases, flat files, and the ability to build custom connectors via SDK.
API creation capabilities to turn data flows into REST or SOAP endpoints.
Visual interface (Jitterbit Studio) with drag-and-drop mapping and transformation steps.
Supports both real-time and batch processing; hybrid deployment available via cloud or local runtimes.
Complex licensing structure based on endpoints, environments, and usage, which can be costly for larger deployments.
Studio interface is less modern and can become unwieldy for very large pipelines.
Advanced transformations may require scripting rather than purely GUI-driven logic.
Jitterbit Harmony Overview:
“Jitterbit’s Studio UI makes building integrations straightforward, and the API creation feature lets us expose data to external apps quickly.”
“Pricing is tiered and can be high as you add more endpoints or data volume. Complex transformations sometimes require scripting, despite the low-code interface.”
Side-by-side
Weld’s interface is built for clarity and speed, enabling users with varying levels of technical experience to manage data pipelines and models efficiently. Its built-in lineage and orchestration tools provide transparency across workflows.
Improvado features a clean UI and guided setup, making it easy to extract, transform, and load data from various marketing platforms. Users can explore APIs via natural language using the AI Agent.
Jitterbit Studio is a desktop-based (Java) interface with a design canvas for mapping and pipeline creation. It supports testing and scripting in-app. The UI is functional but can feel dated or slow when managing complex flows.
Side-by-side
Weld’s interface is built for clarity and speed, enabling users with varying levels of technical experience to manage data pipelines and models efficiently. Its built-in lineage and orchestration tools provide transparency across workflows.
Improvado features a clean UI and guided setup, making it easy to extract, transform, and load data from various marketing platforms. Users can explore APIs via natural language using the AI Agent.
Jitterbit Studio is a desktop-based (Java) interface with a design canvas for mapping and pipeline creation. It supports testing and scripting in-app. The UI is functional but can feel dated or slow when managing complex flows.
Side-by-side
Weld offers a simple and predictable pricing model starting at $79 for 5 million active rows. This flat, usage-transparent structure makes budgeting straightforward for small and medium-sized teams.
Improvado’s pricing is custom and varies by data volume, sync frequency, and add-on features. While potentially costly, it's suited to enterprise use cases requiring robust data infrastructure.
Pricing is based on endpoints, environments, and data throughput. Entry-level usage typically begins around $25k/year. Costs can increase significantly for larger teams or high-volume workloads.
Side-by-side
Weld offers a simple and predictable pricing model starting at $79 for 5 million active rows. This flat, usage-transparent structure makes budgeting straightforward for small and medium-sized teams.
Improvado’s pricing is custom and varies by data volume, sync frequency, and add-on features. While potentially costly, it's suited to enterprise use cases requiring robust data infrastructure.
Pricing is based on endpoints, environments, and data throughput. Entry-level usage typically begins around $25k/year. Costs can increase significantly for larger teams or high-volume workloads.
Side-by-side
Weld provides ELT ingestion, SQL-based transformations, reverse ETL activation, data lineage, orchestration, and workflow management in a single platform. Its AI assistant accelerates modeling and transformation tasks.
The platform includes a complete ELT pipeline, campaign governance, marketing data transformation, and AI-powered reporting. It supports custom integrations and harmonization via no-code tools.
Key features include ETL/ELT pipelines, API creation, real-time event triggers, hybrid deployment, pre-built templates (Jitterpaks), and monitoring dashboards. Additional capabilities include multi-environment promotion and CI/CD integration.
Side-by-side
Weld provides ELT ingestion, SQL-based transformations, reverse ETL activation, data lineage, orchestration, and workflow management in a single platform. Its AI assistant accelerates modeling and transformation tasks.
The platform includes a complete ELT pipeline, campaign governance, marketing data transformation, and AI-powered reporting. It supports custom integrations and harmonization via no-code tools.
Key features include ETL/ELT pipelines, API creation, real-time event triggers, hybrid deployment, pre-built templates (Jitterpaks), and monitoring dashboards. Additional capabilities include multi-environment promotion and CI/CD integration.
Side-by-side
Users can model data using SQL enhanced by Weld’s AI assistant, automate workflows, and build custom connectors to any API. This provides strong flexibility for teams that want to tailor integrations and transformations within one platform.
Improvado is highly flexible, with the ability to integrate with any API via AI Agents and sandbox testing. It offers deep customization in pipelines and dashboards for large-scale marketing operations.
Users can write custom logic in JavaScript or VBScript and build custom connectors through the Jitterbit SDK. Hybrid deployment supports both cloud and on-prem runtimes. Most complex workflows can be customized but may require scripting.
Side-by-side
Users can model data using SQL enhanced by Weld’s AI assistant, automate workflows, and build custom connectors to any API. This provides strong flexibility for teams that want to tailor integrations and transformations within one platform.
Improvado is highly flexible, with the ability to integrate with any API via AI Agents and sandbox testing. It offers deep customization in pipelines and dashboards for large-scale marketing operations.
Users can write custom logic in JavaScript or VBScript and build custom connectors through the Jitterbit SDK. Hybrid deployment supports both cloud and on-prem runtimes. Most complex workflows can be customized but may require scripting.
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CUSTOMER STORIES
“One of the biggest impacts has been unlocking new ways to buy media. Before, we didn’t have the data to back up strategic decisions – now we do.”
“Before Weld, we had to rely on custom Python scripts and manual processes that were time-consuming and error-prone.”
“We’re still a team of three, but we’re often doing far more than the equivalent of three full-time employees. That’s down to how we're able to leverage systems, data, and processes.”
“We’ve always been a KPI-driven company. But we wanted to scale that mindset across every team member, every team, every decision.”
“Before Weld, our data infrastructure was limited and we relied heavily on Excel files and custom Python scripts.”
“Weld has saved us a ton of time, from not having data ready to having a fully functional data warehouse and connectors.”
“By integrating Weld, Amazon S3, and Databricks, Soundboks built a modern data pipeline that automates data ingestion, improves reporting, and provides up-to-date visibility into sales performance”
“We didn’t have a good data setup, so we lacked the business insights we needed. Weld has allowed us to set up a structured data infrastructure and access insights quickly.”
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