You’re comparing Weld vs Improvado vs Informatica Cloud. Explore how they differ on connectors, pricing, and features. 
Loved by data teams from around the world
| Feature | Weld | Improvado | Informatica Cloud |
|---|---|---|---|
| Core Platform | |||
| Price | $79 / 5M Active Rows | Custom | Subscription-based (custom quotes); typically starts around ~$20k/year for core ETL usage |
| Free tier | No | No | No |
| Location | DK, (EU) | US | US |
| Connectors & Sync | |||
| Connectors | 200+ | 500+ | 200+ |
| Extract data (ETL) | Yes | Yes | Yes |
| Sync to HubSpot, Salesforce, Klaviyo, Excel (reverse ETL) | Yes | No | No |
| Two-Way Sync | Yes | No | No |
| Transformations & AI | |||
| Transformations | Yes | Yes | Yes |
| AI Assistant | Yes | Yes | No |
| dbt Core Integration | Yes | No | No |
| dbt Cloud Integration | Yes | No | No |
| Governance & DevOps | |||
| Orchestration | Yes | No | Yes |
| Lineage | Yes | No | Yes |
| Version control | Yes | No | Yes |
| On-Premise | No | No | No |
| OpenAPI / Developer API | Yes | No | Yes |
| Integrations | |||
| Load to/from Excel | Yes | No | Yes (flat-file connectors) |
| Load to/from Google Sheets | Yes | No | Yes (Google Sheets connector) |
| Ratings | |||
| G2 rating | 4.8 | 4.5 | 4.4 |
Overview
Weld is a unified ELT and data activation platform that combines ingestion, modeling, transformations, orchestration, lineage, and reverse ETL in a single SaaS interface. With premium in-house–built connectors, an intuitive UI, and near real-time syncs, Weld enables both technical and non-technical users to create and manage data workflows efficiently. Weld also includes an AI assistant to support SQL modeling, generate transformations, and streamline repetitive tasks. Teams can ingest data from a wide range of sources—including marketing platforms, CRMs, databases, Google Sheets, Excel, and APIs—into their cloud data warehouse and activate it back into business tools.
Lineage, orchestration, and workflow features included by default
Handles large datasets and near real-time data sync
ELT and reverse ETL in one platform
User-friendly interface with minimal setup required
Flat, predictable monthly pricing model
200+ in-house–built, high-quality connectors
AI assistant for modeling and transformations
Some SQL knowledge is useful for advanced modeling
Optimized for cloud-warehouse workflows (Snowflake, BigQuery, Redshift, etc.)
Feature set is streamlined for modern ELT/activation use cases
A reviewer on G2 said:
Overview
Improvado is an AI-powered marketing analytics platform that automates data integration, transformation, and reporting. It connects to over 500 marketing, sales, and analytics platforms, offering a fully managed data pipeline and AI Agents for campaign governance, insights, and reporting.
500+ pre-built data connectors
Advanced AI Agents for campaign governance and reporting
Supports enterprise-grade transformations
Custom integration with any API via AI sandbox
Managed data warehouses and BI dashboard compatibility
Pricing is custom and may be expensive for small teams
AI Agent features are add-ons
No native Excel or Sheets sync
A reviewer on G2:
“Improvado has been surprisingly easy to use. Within just a few clicks we have been able to integrate all our media platforms into our datalake. The numerous in-depth guides make this process very easy.”
Overview
Informatica Intelligent Cloud Services (IICS) is a cloud-native integration platform (iPaaS) offering ETL/ELT, application integration, API management, and data quality capabilities in a unified SaaS environment. It provides hundreds of connectors for SaaS applications, cloud databases, and on-premises systems through Secure Agents. The platform supports both batch and real-time integrations, with a low-code visual designer, workflow orchestration, and monitoring dashboards.
Hundreds of SaaS, cloud database, and on-prem connectors via Secure Agents.
Unified services: ETL/ELT, data quality, application integration, API management, and B2B/EDI.
Low-code, drag-and-drop mapping designer with templates for common integrations.
Hybrid integration support through Secure Agents for connecting cloud and on-prem systems.
Pricing can be difficult to estimate due to multiple components (connectors, environments, usage).
High-throughput workloads often require premium add-ons for optimized performance.
Learning curve for advanced features such as API Designer, Data Quality rules, and orchestration.
G2 reviews:
“Some standout aspects include a user-friendly interface, scalability with a cloud-native architecture, and strong automation and scheduling features.”
“Informatica CDI is quite expensive compared to other cloud-based data integration tools, particularly for smaller organizations.”
Side-by-side
Weld’s interface is built for clarity and speed, enabling users with varying levels of technical experience to manage data pipelines and models efficiently. Its built-in lineage and orchestration tools provide transparency across workflows.
Improvado features a clean UI and guided setup, making it easy to extract, transform, and load data from various marketing platforms. Users can explore APIs via natural language using the AI Agent.
The IICS web console provides a unified low-code interface for building mappings and tasks. Pre-built templates help accelerate onboarding, though data quality and advanced API features require additional learning.
Side-by-side
Weld’s interface is built for clarity and speed, enabling users with varying levels of technical experience to manage data pipelines and models efficiently. Its built-in lineage and orchestration tools provide transparency across workflows.
Improvado features a clean UI and guided setup, making it easy to extract, transform, and load data from various marketing platforms. Users can explore APIs via natural language using the AI Agent.
The IICS web console provides a unified low-code interface for building mappings and tasks. Pre-built templates help accelerate onboarding, though data quality and advanced API features require additional learning.
Side-by-side
Weld offers a simple and predictable pricing model starting at $79 for 5 million active rows. This flat, usage-transparent structure makes budgeting straightforward for small and medium-sized teams.
Improvado’s pricing is custom and varies by data volume, sync frequency, and add-on features. While potentially costly, it's suited to enterprise use cases requiring robust data infrastructure.
Pricing follows a subscription model with fees for environments, connectors, and usage. While comprehensive for enterprise needs, smaller teams may find the entry price high.
Side-by-side
Weld offers a simple and predictable pricing model starting at $79 for 5 million active rows. This flat, usage-transparent structure makes budgeting straightforward for small and medium-sized teams.
Improvado’s pricing is custom and varies by data volume, sync frequency, and add-on features. While potentially costly, it's suited to enterprise use cases requiring robust data infrastructure.
Pricing follows a subscription model with fees for environments, connectors, and usage. While comprehensive for enterprise needs, smaller teams may find the entry price high.
Side-by-side
Weld provides ELT ingestion, SQL-based transformations, reverse ETL activation, data lineage, orchestration, and workflow management in a single platform. Its AI assistant accelerates modeling and transformation tasks.
The platform includes a complete ELT pipeline, campaign governance, marketing data transformation, and AI-powered reporting. It supports custom integrations and harmonization via no-code tools.
Core features include ETL/ELT mappings, real-time and application integrations, API management, data quality and profiling, data masking, and B2B/EDI. Includes monitoring dashboards, alerts, and SLA management.
Side-by-side
Weld provides ELT ingestion, SQL-based transformations, reverse ETL activation, data lineage, orchestration, and workflow management in a single platform. Its AI assistant accelerates modeling and transformation tasks.
The platform includes a complete ELT pipeline, campaign governance, marketing data transformation, and AI-powered reporting. It supports custom integrations and harmonization via no-code tools.
Core features include ETL/ELT mappings, real-time and application integrations, API management, data quality and profiling, data masking, and B2B/EDI. Includes monitoring dashboards, alerts, and SLA management.
Side-by-side
Users can model data using SQL enhanced by Weld’s AI assistant, automate workflows, and build custom connectors to any API. This provides strong flexibility for teams that want to tailor integrations and transformations within one platform.
Improvado is highly flexible, with the ability to integrate with any API via AI Agents and sandbox testing. It offers deep customization in pipelines and dashboards for large-scale marketing operations.
Custom connectors can be created via REST or SOAP. Secure Agents allow hybrid integration with on-prem systems. Mapping Designer supports extensibility through Java or Groovy expressions.
Side-by-side
Users can model data using SQL enhanced by Weld’s AI assistant, automate workflows, and build custom connectors to any API. This provides strong flexibility for teams that want to tailor integrations and transformations within one platform.
Improvado is highly flexible, with the ability to integrate with any API via AI Agents and sandbox testing. It offers deep customization in pipelines and dashboards for large-scale marketing operations.
Custom connectors can be created via REST or SOAP. Secure Agents allow hybrid integration with on-prem systems. Mapping Designer supports extensibility through Java or Groovy expressions.
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CUSTOMER STORIES
“One of the biggest impacts has been unlocking new ways to buy media. Before, we didn’t have the data to back up strategic decisions – now we do.”
“Before Weld, we had to rely on custom Python scripts and manual processes that were time-consuming and error-prone.”
“We’re still a team of three, but we’re often doing far more than the equivalent of three full-time employees. That’s down to how we're able to leverage systems, data, and processes.”
“We’ve always been a KPI-driven company. But we wanted to scale that mindset across every team member, every team, every decision.”
“Before Weld, our data infrastructure was limited and we relied heavily on Excel files and custom Python scripts.”
“Weld has saved us a ton of time, from not having data ready to having a fully functional data warehouse and connectors.”
“By integrating Weld, Amazon S3, and Databricks, Soundboks built a modern data pipeline that automates data ingestion, improves reporting, and provides up-to-date visibility into sales performance”
“We didn’t have a good data setup, so we lacked the business insights we needed. Weld has allowed us to set up a structured data infrastructure and access insights quickly.”
AWARD WINNING ETL PLATFORM
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