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Comparing Hightouch with Skyvia and Weld

You’re comparing Hightouch vs Skyvia vs Weld. Explore how they differ on connectors, pricing, and features. Ed Logo

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Weld vs Hightouch vs Skyvia

WeldHightouchSkyvia
Connectors200+70+70+
Price$99 / 5M Active RowsFree tier; Growth ~$800+/mo based on rows/fieldsFree (limited); paid plans from $15/month for 10k rows
Free tier
LocationEUUSSan Francisco, CA, USA
Extract data (ETL)
Sync to HubSpot, Salesforce, Klaviyo, Excel (reverse ETL)
Transformations
AI Assistant
On-Premise
Orchestration
Lineage
Version control
Load to/from ExcelYes (CSV/Excel imports)
Load to/from Google Sheets
Two-Way Sync
dbt Core Integration
dbt Cloud Integration
OpenAPI / Developer API
G2 rating4.84.64

Overview

Hightouch in Short

Hightouch is a Reverse ETL platform and “Composable CDP” that syncs data from warehouses (Snowflake, Redshift, BigQuery) to 70+ SaaS destinations (CRMs, ad networks, email platforms). It empowers marketing and operations teams with a visual audience builder, no-code syncs, and SQL customization for precise data activation.

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Pros

  • Audience builder UI for non-technical users to create segments without SQL

  • 70+ destinations, including CRMs, ad platforms, email & support tools

  • No persistent data storage—fetches on-the-fly from your warehouse for security

  • Support for real-time streaming and sub-minute latency syncs

  • Granular field mapping and transformation via SQL or simple expressions

  • Strong community, educational content, and responsive support

Cons

  • Reverse ETL only—needs a separate ingestion tool

  • Pricing based on rows/fields can become expensive at scale

  • Destination API limits (e.g., Salesforce) can slow large syncs

  • Custom connectors for very niche tools require waiting for team prioritization

  • Non-engineers may still need data team to model data for complex use cases

Reviews & Quotes

Hightouch Product Description:

What I like about Hightouch

Hightouch is the easiest way to sync customer data into your tools like CRMs, email tools, and ad networks. Sync data from any source (warehouse, spreadsheets) to 70+ tools using SQL or a point-and-click UI without relying on Engineering.

Overview

Skyvia in Short

Skyvia is a cloud-based data integration platform that lets users perform ETL, ELT, data replication, backup, and synchronization without coding. It supports over 190 data sources, including CRMs, marketing tools, cloud apps, and databases, and can load data into major cloud warehouses like Snowflake, BigQuery, Redshift, and Azure Synapse. With a browser-based interface, users can build and schedule data pipelines, automate workflows, and monitor tasks with detailed logging and alerts. Skyvia also offers backup and restore for cloud apps, visual SQL queries, and API publishing, making it a flexible, no-code solution for managing and integrating cloud data.

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Pros

  • Fast, no-code setup for loading data from 70+ sources to warehouses or cloud DBs.

  • Handles incremental loads and can auto-detect schema changes for many sources.

  • Built-in data replication (one-way sync) and backup options for cloud data.

  • Free tier available (limited rows and sources) for basic usage.

Cons

  • No advanced transformation engine—only simple filters, mappings, and formula fields.

  • Pricing based on rows and connectors; high-volume loads can be costly.

  • Support and community resources are limited compared to major ETL vendors.

Reviews & Quotes

G2 Reviews:

What I like about Skyvia

It just makes pulling Facebook Ads data into Snowflake so much smoother. The whole integration is pretty seamless: it's like we’ve got all our data in one spot now.

What I dislike about Skyvia

While Skyvia is powerful, sometimes more advanced transformation scenarios require workarounds or can't be fully implemented within the visual designer.

Overview

Weld in Short

Weld is a powerful ETL platform that seamlessly integrates ELT, data transformations, reverse ETL, and AI-assisted features into one user-friendly solution. With its intuitive interface, Weld makes it easy for anyone, regardless of technical expertise, to build and manage data workflows. Known for its premium quality connectors, all built in-house, Weld ensures the highest quality and reliability for its users. It is designed to handle large datasets with near real-time data synchronization, making it ideal for modern data teams that require robust and efficient data integration solutions. Weld also leverages AI to automate repetitive tasks, optimize workflows, and enhance data transformation capabilities, ensuring maximum efficiency and productivity. Users can combine data from a wide variety of sources, including marketing platforms, CRMs, e-commerce platforms like Shopify, APIs, databases, Excel, Google Sheets, and more, providing a single source of truth for all their data.

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Pros

  • Lineage, orchestration, and workflow features

  • Ability to handle large datasets and near real-time data sync

  • ETL + reverse ETL in one

  • User-friendly and easy to set up

  • Flat monthly pricing model

  • 200+ connectors (Shopify, HubSpot, etc.)

  • AI assistant

Cons

  • Requires some technical knowledge around data warehousing and SQL

  • Limited features for advanced data teams

  • Focused on cloud data warehouses

Reviews & Quotes

A reviewer on G2 said:

What I like about Weld

First and foremost, Weld is incredibly user-friendly. The graphical interface is intuitive, which makes it easy to build data workflows quickly and efficiently. Even with little experience in SQL and pipeline management, we found that Weld was straightforward and easy to use. What really impressed me, however, was Weld's flexibility. It was able to handle data from a wide variety of sources, including SQL databases, Google Sheets, and even APIs. The solution also allowed us to customize my data transformations in a way that best suited my needs. Whether I needed to clean data, join tables, or aggregate data, Weld had the necessary tools to accomplish the task. Weld's performance was also exceptional. I was able to run large-scale ETL jobs quickly and efficiently, with minimal downtime via a Snowflake instance and visualization via own-hosted Metabase. The solution's scalability meant that I could process more data without any issues. Another standout feature of Weld was its support. I never felt lost or unsure about how to use a particular feature, as the support team was always quick to respond to any questions or concerns that I had. Overall, I highly recommend Weld as an ETL solution. Its user-friendliness, flexibility, performance, and support make it an excellent choice for anyone looking to streamline their data integration processes. I will definitely be using Weld for all my ETL needs going forward.

What I dislike about Weld

Weld is still limited to a certain number of integrations - although the team is super interested to hear if you need custom integrations.

Feature-by-Feature Comparison

Feature
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Hightouch

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Skyvia

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Weld

Ease of Use & Interface

Side-by-side

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Hightouch

Hightouch’s interface is modern and intuitive, with an audience builder that lets marketers define segments visually. Technical users can drop into SQL for precise control.

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Skyvia

Skyvia’s wizard-driven UI guides users through connecting source and destination, selecting objects, and scheduling. For basic use cases, it’s extremely quick. Complex pipelines aren’t its focus.

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Weld

Weld is highly praised for its user-friendly interface and intuitive design, which allows even users with minimal SQL experience to manage data workflows efficiently. This makes it an excellent choice for smaller data teams or businesses without extensive technical resources.

Pricing & Affordability

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Hightouch

Starts free for light use, but professional tiers scale with usage. For mid-market teams, the cost is justified by reduced engineering overhead, though very large sync volumes can be pricey.

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Skyvia

Free tier allows up to 5000 rows/day. Paid plans start at $15/month for 10k rows plus $15 per additional 10k rows. For large-scale or continuous replication, costs scale accordingly.

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Weld

Weld offers a straightforward and competitive pricing model, starting at $79 for 5 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises.

Feature Set

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Hightouch

Reverse ETL features: audience builder, SQL-based syncs, incremental updates, dry-run mode, mapping templates, role-based access, real-time triggers, and CLI/API for GitOps. It covers most operational use cases—no ingestion layer included.

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Skyvia

Supports: one-time or scheduled imports/exports, incremental loads (via key-based changes), data backup/restore, and firewall-friendly connectors. No transformations beyond mappings/filters.

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Weld

Weld integrates ELT, data transformations, and reverse ETL all within one platform. It also provides advanced features such as data lineage, orchestration, workflow management, and an AI assistant, which helps in automating repetitive tasks and optimizing workflows.

Flexibility & Customization

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Hightouch

Hightouch balances ease-of-use with flexibility: write custom SQL queries, adjust mappings, and schedule or trigger via API. It can cover custom use cases through webhooks or generic destinations, though some advanced scenarios may need engineering support.

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Skyvia

Users can define simple formulas for fields (e.g., concatenation). For advanced transformations, they need external tools (e.g., dbt) after loading. No support for scripting within ETL.

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Weld

Weld offers advanced SQL modeling and transformations directly within its platform with the help of AI, providing users with unparalleled control and flexibility over their data. Leveraging its powerful AI capabilities, Weld automates repetitive tasks and optimizes data workflows, allowing teams to focus on getting value and insights. Additionally, Weld's custom connector framework enables users to build connectors to any API, making it easy to integrate new data sources and tailor data pipelines to meet specific business needs. This flexibility is particularly beneficial for teams looking to customize their data integration processes extensively and maximize the utility of their data without needing external tools.

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