Comparing Hightouch with Jitterbit and Weld
Carolina Russ6 min read
What is Hightouch
Hightouch is a Reverse ETL platform and “Composable CDP” that syncs data from warehouses (Snowflake, Redshift, BigQuery) to 70+ SaaS destinations (CRMs, ad networks, email platforms). It empowers marketing and operations teams with a visual audience builder, no-code syncs, and SQL customization for precise data activation.
Pros
- Audience builder UI for non-technical users to create segments without SQL
- 70+ destinations, including CRMs, ad platforms, email & support tools
- No persistent data storage—fetches on-the-fly from your warehouse for security
- Support for real-time streaming and sub-minute latency syncs
- Granular field mapping and transformation via SQL or simple expressions
- Strong community, educational content, and responsive support
Cons
- Reverse ETL only—needs a separate ingestion tool
- Pricing based on rows/fields can become expensive at scale
- Destination API limits (e.g., Salesforce) can slow large syncs
- Custom connectors for very niche tools require waiting for team prioritization
- Non-engineers may still need data team to model data for complex use cases
Hightouch Product Description:
What I like about Hightouch
Hightouch is the easiest way to sync customer data into your tools like CRMs, email tools, and ad networks. Sync data from any source (warehouse, spreadsheets) to 70+ tools using SQL or a point-and-click UI without relying on Engineering.
What I dislike about Hightouch
What is Jitterbit
Jitterbit Harmony is a cloud-based integration platform that supports ETL, API integration, and application connectivity. Its core concept is “Harmony Cloud Integration,” where users design “Jitterpaks” (integration packages) via a visual interface. Jitterbit offers pre-built connectors to major SaaS apps (Salesforce, NetSuite), on-prem databases, and flat files. It also supports real-time API creation from data sources and transformation using SQL or scripting.
Pros
- Pre-built connectors for CRM, ERP, databases, and flat files; plus the ability to build custom connectors via SDK.
- API creation feature: turn data flows into REST or SOAP endpoints on the fly.
- Visual Studio for designing Jitterpaks (pipelines), with drag-and-drop mapping and transformation steps.
- Real-time and batch modes supported; can deploy on Jitterbit’s cloud or your own servers (hybrid).
Cons
- Complex licensing (based on endpoints, environments, and usage) can be expensive for heavy data volumes.
- Studio interface can feel less modern compared to newer iPaaS; large, complex flows can become unwieldy.
- Some advanced transformations require writing custom code rather than purely using GUI.
Jitterbit Harmony Overview:
What I like about Jitterbit
Jitterbit’s Studio UI makes building integrations straightforward, and the API creation feature lets us expose data to external apps quickly.
What I dislike about Jitterbit
Pricing is tiered and can be high as you add more endpoints or data volume. Complex transformations sometimes require scripting, despite the low-code interface.
What is Weld
Weld is a powerful ETL platform that seamlessly integrates ELT, data transformations, reverse ETL, and AI-assisted features into one user-friendly solution. With its intuitive interface, Weld makes it easy for anyone, regardless of technical expertise, to build and manage data workflows. Known for its premium quality connectors, all built in-house, Weld ensures the highest quality and reliability for its users. It is designed to handle large datasets with near real-time data synchronization, making it ideal for modern data teams that require robust and efficient data integration solutions. Weld also leverages AI to automate repetitive tasks, optimize workflows, and enhance data transformation capabilities, ensuring maximum efficiency and productivity. Users can combine data from a wide variety of sources, including marketing platforms, CRMs, e-commerce platforms like Shopify, APIs, databases, Excel, Google Sheets, and more, providing a single source of truth for all their data.
Pros
- Premium quality connectors and reliability
- User-friendly and easy to set up
- AI assistant
- Very competitive and easy-to-understand pricing model
- Reverse ETL option
- Lineage, orchestration, and workflow features
- Advanced transformation and SQL modeling capabilities
- Ability to handle large datasets and near real-time data sync
- Combines data from a wide range of sources for a single source of truth
Cons
- Requires some technical knowledge around data warehousing and SQL
- Limited features for advanced data teams
A reviewer on G2 said:
What I like about Weld
First and foremost, Weld is incredibly user-friendly. The graphical interface is intuitive, which makes it easy to build data workflows quickly and efficiently. Even with little experience in SQL and pipeline management, we found that Weld was straightforward and easy to use. What really impressed me, however, was Weld's flexibility. It was able to handle data from a wide variety of sources, including SQL databases, Google Sheets, and even APIs. The solution also allowed us to customize my data transformations in a way that best suited my needs. Whether I needed to clean data, join tables, or aggregate data, Weld had the necessary tools to accomplish the task. Weld's performance was also exceptional. I was able to run large-scale ETL jobs quickly and efficiently, with minimal downtime via a Snowflake instance and visualization via own-hosted Metabase. The solution's scalability meant that I could process more data without any issues. Another standout feature of Weld was its support. I never felt lost or unsure about how to use a particular feature, as the support team was always quick to respond to any questions or concerns that I had. Overall, I highly recommend Weld as an ETL solution. Its user-friendliness, flexibility, performance, and support make it an excellent choice for anyone looking to streamline their data integration processes. I will definitely be using Weld for all my ETL needs going forward.
What I dislike about Weld
Weld is still limited to a certain number of integrations - although the team is super interested to hear if you need custom integrations.
Hightouch vs Jitterbit: Ease of Use and User Interface
Hightouch
Hightouch’s interface is modern and intuitive, with an audience builder that lets marketers define segments visually. Technical users can drop into SQL for precise control.
Jitterbit
Jitterbit’s Studio is a Java-based desktop application (also has a web version) with a canvas for designing operations. It supports mapping between schemas, scripting for complex logic, and testing within the UI. Some users find it less responsive for very large flows.
Hightouch vs Jitterbit: Pricing Transparency and Affordability
Hightouch
Starts free for light use, but professional tiers scale with usage. For mid-market teams, the cost is justified by reduced engineering overhead, though very large sync volumes can be pricey.
Jitterbit
Pricing depends on number of endpoints, environments (dev/test/prod), and data volume. Smaller teams might start around $25k/year, but enterprise usage can cost significantly more.
Hightouch vs Jitterbit: Comprehensive Feature Set
Hightouch
Reverse ETL features: audience builder, SQL-based syncs, incremental updates, dry-run mode, mapping templates, role-based access, real-time triggers, and CLI/API for GitOps. It covers most operational use cases—no ingestion layer included.
Jitterbit
Features include: ETL/ELT pipelines, API generation, cloud & on-prem deployment, real-time event triggers, pre-built templates (“Jitterpaks”), and monitoring dashboards. Also supports multi-environment promotion and CI/CD.
Hightouch vs Jitterbit: Flexibility and Customization
Hightouch
Hightouch balances ease-of-use with flexibility: write custom SQL queries, adjust mappings, and schedule or trigger via API. It can cover custom use cases through webhooks or generic destinations, though some advanced scenarios may need engineering support.
Jitterbit
Users can embed JavaScript or VBScript for transformations. Jitterbit’s SDK allows building custom connectors. While hybrid deployment is possible, full feature access often requires cloud usage.
Summary of Hightouch vs Jitterbit vs Weld
| Weld | Hightouch | Jitterbit | |
|---|---|---|---|
| Connectors | 200++ | 70+ | 100+ |
| Price | $99 / Unlimited usage | Free tier; Growth ~$800+/mo based on rows/fields | Subscription-based (custom quotes; starts ~$25k/year) |
| Free tier | No | Yes | No |
| Location | EU | US | Oakland, CA, USA |
| Extract data (ETL) | Yes | No | Yes |
| Sync data to HubSpot, Salesforce, Klaviyo, Excel etc. (reverse ETL) | Yes | Yes | Yes |
| Transformations | Yes | No | Yes |
| AI Assistant | Yes | No | No |
| On-Premise | No | No | Yes |
| Orchestration | Yes | Yes | Yes |
| Lineage | Yes | No | No |
| Version control | Yes | Yes | Yes |
| Load data to and from Excel | Yes | No | Yes |
| Load data to and from Google Sheets | Yes | No | No |
| Two-Way Sync | Yes | No | Yes |
| dbt Core Integration | Yes | Yes | No |
| dbt Cloud Integration | Yes | No | No |
| OpenAPI / Developer API | Yes | Yes | Yes |
| G2 Rating | 4.8 | 4.6 | 4.3 |
Conclusion
You’re comparing Hightouch, Jitterbit, Weld. Each of these tools has its own strengths:
- Hightouch: reverse etl features: audience builder, sql-based syncs, incremental updates, dry-run mode, mapping templates, role-based access, real-time triggers, and cli/api for gitops. it covers most operational use cases—no ingestion layer included.. starts free for light use, but professional tiers scale with usage. for mid-market teams, the cost is justified by reduced engineering overhead, though very large sync volumes can be pricey..
- Jitterbit: features include: etl/elt pipelines, api generation, cloud & on-prem deployment, real-time event triggers, pre-built templates (“jitterpaks”), and monitoring dashboards. also supports multi-environment promotion and ci/cd. . pricing depends on number of endpoints, environments (dev/test/prod), and data volume. smaller teams might start around $25k/year, but enterprise usage can cost significantly more. .
- Weld: weld integrates elt, data transformations, and reverse etl all within one platform. it also provides advanced features such as data lineage, orchestration, workflow management, and an ai assistant, which helps in automating repetitive tasks and optimizing workflows.. weld offers a straightforward and competitive pricing model, starting at $99 for 2 million active rows, making it more affordable and predictable, especially for small to medium-sized enterprises..
